Answers to 11 questions about Tik Tok advertising!

Q1: When launching Douyin, what kind of thinking and strategy should a novice who has just come into contact with this channel adopt?

Answer: For novices, the first step in formulating a strategy for launching an investment is to fill in the framework logic. That is, first understand the basic data information of the industry you are launching on this platform, and then fill in your own ideas based on your own situation.

Q2: Hello teacher, we are in the e-commerce training industry. If the purpose of advertising on Douyin is to increase WeChat followers, how should we advertise on it? Does it need to be combined with Douyin Enterprise Account? What impact does a certified account have on Douyin promotion?

If you have your own Douyin corporate account, you can combine it for promotion. When it comes to adding followers, Douyin’s private messaging function is still very powerful.

Q3: For K12 education, is it better to use videos shot by real people or videos made with templates or something else? Are there any methods or suggestions for high conversion in Tik Tok advertising video production?

Answer: For video materials in K12 education, it is recommended to focus on real-life shooting. Templates are used by everyone and there will not be anything outstanding. Good materials all come from original works. K12 can focus on oral broadcast or situational plots.

Douyin advertising videos are also Douyin videos. From a personal perspective, when we are browsing Douyin, there is a point that attracts us to a certain video, which arouses our curiosity to watch this video. For advertising videos, a 35-50 second video must have a foreshadowing in the first few seconds.

Q4: How do you judge the quality of a video? How is it assessed in the background? When optimizing data analysis, from which specific dimensions should the analysis be conducted?

Answer: The quality of the video refers to the quality of the material. For most advertisers, we usually use multiple materials to test the landing page. The video material greatly affects our click volume, and the landing page has a great impact on target conversion. Then use the same landing page to match different video materials, and we can make comparisons and judgments through the basic background data.

Q5: How long is the life cycle of a video? Is there a chance that old materials will produce good results when retested? How to extend the life cycle?

Answer: If a video runs stably, it can be used for two months or even three months. Generally, there is little chance of producing good results when retesting old materials. Generally, the life cycle of a video is not long because your peers will try to copy your video materials. It is recommended to focus on originality and add your own elements to protect the video.

Q6: What should we pay attention to when using copy in Tik Tok videos? Is the comment section of an advertising video important enough? What should I pay attention to?

Answer: The copy in the Tik Tok video should still be centered on the industry and products you are investing in, and you should look at the copy from the user's perspective. If someone often reads novels, you can set the copy with novel thinking, and avoid clickbait titles.

It is recommended not to open the comment area at the beginning. If you want to make good use of your own comment area, you can review the materials first, and then post them to your official Douyin account after reviewing the materials. You can also make appropriate comments and then put them online, and then open the comment area.

Q7: Should I use additional creatives when placing Douyin ads? Some say that using additional creatives increases conversion costs. What is Toutiao’s mechanism for additional creatives? How can we make good use of additional creatives?

Answer: You can use additional creatives in Douyin ads. The emergence of a function is definitely valuable. Don’t rely too much on the use of additional creatives. If you don’t have much time to monitor your account, you can use additional creatives. I don't use many additional creative ideas. Because additional creatives are generated in the background, users are already psychologically exhausted from their perspective, so it is not recommended to use additional creatives right away.

Q8: For large-budget accounts, does Douyin need to be run separately from Toutiao?

Answer: There is no specific standard for this large-budget account. No matter how big the budget is, there is no need to place separate ads for Douyin and Toutiao.

Q9: How can we keep costs basically stable for plans after the learning period? What should I do if the advertising volume is running too fast and the cost is unstable and fluctuates greatly?

Answer: I don’t quite understand the details of the plan after the learning period to keep costs stable, regardless of whether the learning period fails or succeeds. Of course, the chance of failure is higher.

The stability of cost still depends on certain plans. In an account, there will be a handful of plans with relatively stable costs, and the others should be closed according to normal thinking. For plans with good costs, you can try to copy them directly, because many accounts have encountered situations where costs are very good today and soar tomorrow. It is recommended that you not only adjust the old plans when checking them every day, but also add new plans. If the platform runs too fast and the cost is unstable, there is no need to worry. Just invest some cost appropriately to allow the platform to run the model. Only with quantity can there be conversion, this is the most important thing.

Q10: My account has been suspended for a week and the volume has not increased since then. Creating a new plan and raising the bid has no effect. Do you have any suggestions?

Answer: It is recommended to open a sub-account directly

Q11: Currently, I use the automatic bidding plus volume priority model in my area. If the competition in the area is fierce, how should I place the ads better (except for the landing page materials during the time period)? Are there any suggestions for placement strategies or models?

Answer: For regional accounts, if the competition is fierce, you can try to open multiple accounts and don’t rely on one account to generate volume.

The above is shared this time, and you can refer to it for Douyin delivery.

Author: Emp

Source: Aichisem