It only takes 5 minutes to teach you how to play Super Fan Pass

On September 21, Weibo launched a new information flow advertising product called "Super Fans Pass ". Its biggest feature is that it provides a richer selection of data labels, product forms and delivery methods, which will more efficiently meet the diversified marketing needs of advertisers and help advertisers find the best solution between accuracy and scale.

The new launch of the Weibo Super Fans product has attracted strong attention from brand owners. In order to fully interpret the Weibo Super Fans product, we have summarized the top ten highlights of this product. We hope that after reading them, everyone’s thinking will be clearer.

1. Review the development history of information flow . As early as 2012, Weibo launched the country’s first information flow product “Fanstong”.

As the advertising industry becomes increasingly mobile and social , Weibo's goal is not just to provide an advertising and marketing platform for customers. More importantly, Super Fans Tong helps companies build their own user base and new channels on social platforms, and realize the conversion of traffic into brand assets in social marketing activities.

2. Sorting out the development history of Weibo information flow advertising, super fans are a new starting point.

Weibo Super Fans achieves full-screen seamless coverage. In response to the diverse marketing and promotion demands of different types of advertisers, we have opened up user behavior paths such as Weibo's main information flow, group flow, hot flow, and search flow, and used intelligent creative optimization to help advertisers match different creative content with target audiences. Through a variety of full-screen advertising display formats such as pictures, videos, and event landing pages , we have built different life scenarios to distribute advertising information to users in need.

3. The new super fan platform presents four new trends in the future commercialization of Weibo: content-based, data-based, video-based, and programmatic.

4. Four characteristics of super fans: deep integration of carrier form and advertising products;

Broaden the dimensions of target audience targeting and make it more precise; organically combine good content and delivery methods, increase sales models, and meet various advertising needs; deeply cooperate with data organizations to make ROI based on evidence.

5. Core strength target orientation ,

Meet customers' high-precision targeting needs, meet personalized targeting needs, and meet regular targeting needs. Achieve the most accurate delivery to customers and save delivery budget.

6. In-depth cooperation with leading professional data institutions at home and abroad.

Through data monitoring with third-party organizations at home and abroad, Weibo makes user data more accurate and also provides guarantees for customers' delivery.

7. The launch of OCPM allows customers to bid intelligently and achieve more efficient delivery results.

Smart bidding can also save customers’ manpower costs to the greatest extent.

8. Ctrip ’s six highlights in practice. 1. Support targeted user life status;

2. Support the delivery of designated blog links;

3. Support directional business district landmarks;

4. Optional network status login frequency;

5. Support OCPM smart bidding;

1. A new tool for APP promotion: “watch and download”.

9. The advertiser Ctrip’s evaluation of Super Fans emphasized that it has undergone comprehensive upgrades in terms of accuracy and intelligence, and its rich creative gameplay meets customers’ marketing needs for effects and brands, achieving product and effect integration.

10. According to Admaster's data analysis feedback, in Fendi's advertising case, brand awareness continued to increase with the continuous delivery of Weibo advertising, and purchase intention increased by more than 54%.

Weibo hopes to further help advertisers achieve comprehensive strategic upgrades around social media in various aspects such as brand building, product design, marketing and sales by improving its commercial ecosystem.

Indeed, new things are happening every day in the ever-changing marketing world. I believe every practitioner is also concerned about what will happen in the entire marketing ecosystem in the coming year or even in the longer term future. In this fragmented era, you also need systematic mobile marketing knowledge. Welcome all friends to express their opinions and discuss future trend changes with us.