[Case] ​​With the right copywriting, CTR increased 6.3 times!

Medical

Comment: Use the relative values ​​between numbers to create contrast. On the one hand, it increases the cost of understanding, and on the other hand, it improves user trust

02. One little trick brings good news to patients with high blood sugar!

Comments: The creative uses the method of stimulating demand, directly highlighting words such as "high blood sugar" to stimulate users' demand for this part.

03. Chongqing Chicken Pot (Heping Road Store) has a good environment and good service. No wonder it is so popular

Comments: Through the insight into human nature, the idea uses people’s curiosity about “hot food” to arouse users’ curiosity, highlight the selling points, and increase the credibility of the idea.

04. The secret that supermarket salespeople usually don’t tell you is that they usually have discounts at this time

Comment: Use contrast with something in reality and use the user's curiosity to increase the user's click probability

Merchant Franchise

Comments: Listing 0 yuan and 100,000 yuan and using the relative values ​​of the numbers to form a comparison makes the product selling point more intuitive

06. Is it so easy to start a business ? Open a shop with 9,800 yuan, run by one person, and become a boss easily

Comments: Two major routines are used at the same time, stimulating demand and the relative value of numbers. The question sentence is used in the front to trigger certain needs in the user's mind, and the absolute value of the number and the result are used in the back to attract users to click.

07. Why not open a car wash? Small investment , 0 franchise fee, no off-season throughout the year

Comments: This idea is mainly aimed at novice users. The product name is directly mentioned at the beginning to help novice users to deny their hesitation. The benefits of the product are highlighted at the end to further enhance the trust of novice users in the product, thus forming a click-through rate.

08. Local kitchen appliance manufacturers are recruiting agents! Store rent and decoration are all free! Leave a message for consultation

Comments: Using the unconventional selling point of not having to rent a store to join the franchise, arouse curiosity and attract clicks

09.What is the secret of the wonton shop in Handan with a daily turnover of over 10,000 yuan?

Comments: It uses a resonance theory, attracting some users to resonate with it by using sales of over 10,000 yuan, thus generating clicks

10. What project is good to join in 2018? Open a store at low cost! All the profits are yours!

Comments: This creative approach uses the routine of stimulating demand, but it attracts a wide range of users. It uses the 2018 franchise project to stimulate demand, thereby attracting many users who intend to "open a store" to click. The traffic quality will be poor.

11. A couple born in the 1970s joined this dumpling shop and unexpectedly made a monthly profit of 150,000 yuan. Franchise consultation

Comments: Create a usage scenario for the product and turn it into a result, so as to resonate with users and increase clicks

Home appliances

Comments: Curiosity is innate. This idea creates suspense to attract users' desire to explore creativity.

13. Build a rooftop solar photovoltaic power station! Say goodbye to paying electricity bills!

Comments: This creative idea conveys two messages to us: 1. Save money 2. The method of saving money; create a scene after using the product to attract users to click.

14. More energy-efficient than air conditioning, just as cool as air conditioning, everyone is vying for it!

Comments: By using contrast, on the one hand, the selling points of the product are highlighted, and on the other hand, the selling points are more vivid and strengthen the user's feeling about the product.

15. Rooftop distributed photovoltaic power station, free use and high subsidies!

Comments: Use words such as "free" and "subsidy" to put the benefits in writing, and intuitively tell users "what I can get", thereby attracting clicks.

16. Recently, many kitchens in many places were smashed, and the culprit turned out to be the integrated stove!

Comments: Taking advantage of the fact that users like to read stories, the product is turned into a story to attract clicks.

Pets

Comments: Using cute pets to inspire love in some groups, and using the word "welfare" to further stimulate users' desire to click

Leisure activities

Comments: The app uses a routine to stimulate demand, asking about the effects of moxibustion to simply and crudely trigger users' demand for moxibustion, thereby attracting users to click further.

Sports equipment

Comments: This marketing theory of authority effect is used to endorse the product by a master, which arouses users' curiosity about the behavior of a higher status, thus generating clicks.

20. A "local" angler recommended a small medicine and caught a 68-pound carp! Cool

Comments: It puts users into a scenario of using the product and makes it more extreme; it arouses resonance and curiosity.

Home Decoration

Comments: The product uses a user experience comparison to make its image more vivid and arouse user curiosity to click.

22. It turns out that soundproofing doors and windows like this will produce this effect!

Comment: Taking advantage of human nature - curiosity, attracting clicks

23.Why are the housing prices here so cheap? If I had known earlier, I wouldn’t have rushed to buy a house. Here’s the latest news from Jiaxing!

Comments: The first part triggers user needs and resonates with them, and the second part turns it into results to attract clicks.

24. "Regional word" originated from Shangwan International Community, where big brands can be purchased at low prices

Comment: Take advantage of user needs and contrast them with real facts in creativity to make the selling points more distinct and attract clicks.