How to quickly promote App for beginners

With the rapid rise of mobile Internet, app development has blossomed everywhere, followed by app promotion and operation. More and more marketers have joined the ranks of app promotion. Now we summarize the following app promotion experience for novices for reference

Methods/Steps

1. Going online: App can be understood as the web page of the PC era. After an app is made, the first step to be taken is to solve the problems of going online and being included. The specific operation is to submit your own application on major distribution platforms such as Baidu Mobile Assistant, 91 Assistant, 360 Mobile Assistant, App Store, Wandoujia, Android, Anzhi, Jifeng, N and many others to ensure that it is included.

2. First launch: This is very important. Most apps do not have enough funds for paid promotion in the early stages. At this time, the first launch as a very important free launch needs to be grasped well. Each major distribution platform has its own first launch conditions. It is recommended that app promoters carefully study the first launch rules and try to negotiate with the distribution platform one month before going online to obtain the first batch of angel users in the first wave of promotion.

3. Social media promotion: Almost all popular apps have experienced the baptism of viral spread of social media, such as Dayima, Momo, Shuangge English, Didi Taxi, etc. The high-intensity spread of Weibo and WeChat has created wave after wave of standing committee communication effects for apps. When the app is first launched, the official Weibo and WeChat accounts should be opened, and users should be frequently interacted with, trying every means to give them a sense of participation and presence.

4. User management: I don’t like to use the word “fans” because this word itself represents inequality. I prefer to call the users of the app “users”. During the development of the app, it is appropriate to introduce user participation mechanisms to allow users to truly participate in the development and internal testing, enhance user participation, and each angel user will become your loyal user and strong viral promoter. This is very important.

5. Review articles: Currently, most promotions do not pay much attention to this aspect, but after contacting the promoters of major apps, I found that all excellent apps have made extreme use of the rules and techniques for publishing review articles. Review articles are all issued by third-party companies, which are more credible to consumers, and the base of people who pay attention to review articles is very large.

6. QQ group promotion: Join some QQ groups where target user groups are concentrated. When you have nothing to do, go in and chat with group members. When you have finished chatting, you can promote your own app. Although the amount is not large, it is also a good free channel.

7. Forum promotion: Use posts of different tones in different forums to attract forum members to pay attention to your posts, and do a good job of maintaining the posts. The posts should be refined rather than numerous. It is best to promote your own app in conjunction with hot topics, as this will allow you to gain many social benefits.

8. Pay attention to industry trends: I would like to recommend some excellent domestic app promotion platforms: 36kr, Leifeng.com, Titanium Media, Huxiu.com, Apple Software Park (opp2.com), etc.