I thought about 30 ways to play WeChat red envelopes

1. It’s time to innovate WeChat red envelopes

Since its launch on January 27, 2014, WeChat red envelopes have played a huge role, such as:

1. Strengthened emotional connections between relatives, friends, colleagues, classmates, etc.;
2. In order to grab and send red envelopes, a large number of new users were attracted to download and register;
3. It has greatly promoted the development of WeChat and WeChat Pay;
4. It has had an important direct impact on e-commerce, knowledge payment, WeChat business and other fields.

For example, the development of mini-program e-commerce (including Pinduoduo) has a lot to do with the fact that a large number of users have already opened WeChat payment in order to grab red envelopes.

Especially during the period from New Year's Eve to the fifth day of the New Year in 2019, 823 million people sent and received red envelopes using WeChat. But over the past five years, there has not been much innovation in WeChat red envelopes. I personally think there is a lot of room for experimentation. (Note: WeChat may have its own insistence on not changing, or it may have various regulatory, social issues, risks, etc.)

But today, putting these factors aside, let’s just look at it from the perspective of usage and product improvement.

Regarding WeChat red envelopes, I would like to brainstorm with you all. Some of the gameplay may be used in your own operations in the future.

Since most of the following ideas are what I thought of in early 2018, if there are similar ones on the market now, you can review them again.

Next, I will explain and list the 30 ways of playing that I have thought of one by one.

2. 30 Ways to Play WeChat Red Packets

1. Voice red envelope

That is, use sound as the threshold for receiving red envelopes, and set up various interesting red envelope activities.

(1) Voice red envelope: Similar red envelope mini-programs have been made before, such as learning to read tongue twisters.

Of course, you can also set a specified time to finish reading a certain paragraph, or ask me to guess, similar to the format of an English listening competition or dialect listening.

(2) Volume bonus: Mobile phones can monitor the decibel level of surrounding sounds. Therefore, in a red envelope game, whoever has the louder volume can beat the other party, and the winner gets the red envelope.

I remember there was an adventure game in which the character's jumping ability was controlled by the volume.

(3) Singing bonus: This can be in the form of a question, I sing and you guess or I sing and you continue.

You can also sing to get rewards, set the matching degree, and those with the highest voice matching and the best singing can receive red envelopes.

There is absolutely no problem in implementing this technology. There are similar functions in KTV or online karaoke software, including the Yinyue APP which was popular for a while this year.

2. Jigsaw puzzle red envelope

You can get a corresponding red envelope by setting a specified time to complete the puzzle, or you can set the order of completion or set a unique quota.

The official templates for puzzles can be provided, and some advertisements can be embedded in them. It can also be photos taken by the company or individuals themselves, and then the memory ability of employees and friends can be tested.

3. Red envelope for answering questions

The scope of answering questions is very broad. Questions can also be set by the system, or the company can set relevant questions based on its own business.

The types of questions can be politics, history, geography, mathematics, physics, chemistry, social entertainment, including "I draw, you guess".

Even parents can take photos and make up questions to test their children. After completing the questions, they will get rewards immediately based on their scores. This effect is more direct than urging them to do their homework all day long.

4. Like Red Packet

In fact, it can be understood as the support red envelope that Pinduoduo is currently playing. Pinduoduo pays the money, and you attract people to bring traffic, so you are equivalent to earning traffic fees.

As a boss or organizer, you can still set your own tasks. For example: when a certain number of people like a post in a Moments or WeChat group, the red envelope will be automatically unlocked.

5. Lucky Red Packet

It is also a kind of random red envelope, but now you only have one chance to get a red envelope.

Either you have to grab it, or you have to rely on luck to get it. For example: 6 red envelopes are distributed with 6 yuan each, and the first 5 people receive a total of 5.75 yuan, then the remaining red envelope must be 0.25 yuan, and this result is certain.

In fact, it can be more exciting. When grabbing red envelopes, two or three red envelopes will appear at the same time, but there will be empty envelopes, the largest red envelopes, etc.

Or it can be assumed that all users can get a 2 yuan red envelope, and then 3 red envelope golden eggs will appear, some of which are multiplied by 0, some by 2, and some by 0.2.

6. Customized red envelopes

Currently, WeChat red envelopes actually have basic customization options, but I think they can be more flexible.

For example: users can set the amount of each red envelope, the red envelope cover, the sound effect of opening the red envelope, and even the time when the red envelope is available.

7. Sign-in Red Packet

This function can be used in social groups and public accounts. In fact, some apps also have similar gameplay.

It is mainly used in B-side usage scenarios, but it can also be used for daily team building and advance notifications of important matters.

If a user signs in for 3 consecutive days, he or she can receive a red envelope, or a red envelope similar to the one that is given for signing in at the hour.

8. Password Red Packet

There is a similar function on Alipay, and it can also be used in WeChat.

Conventional ones, such as following WeChat public accounts, adding personal WeChat and corporate WeChat as friends and replying to keywords.

Or in WeChat groups, you can enter passwords and grab red envelopes at important events, such as birthdays, annual meetings, celebrations, etc.

9. Guess the Red Packet

For example, I set a red envelope amount to 88 yuan, and gave a reminder that it is between 50-100, and then users can participate in guessing the red envelope.

It can be a one-shot win, or the user with the closest number wins, but of course the number of guesses must be limited.

It is also possible to directly stuff the red envelope into the 9-square grid, and then the user guesses the red envelope and tries his luck. N chances can be set.

10. Collect X red envelopes

Since the launch of the "Five Blessings" collection function on Alipay, various ways of playing such as collecting blessings, collecting words, and collecting zodiac signs have emerged one after another.

Every company has its own business and can make red envelopes similar to the card collection into a fixed template.

11. Read the red envelope

It can also be called browsing red envelope. I have used it in e-commerce and information fields.

In WeChat, for important notifications, documents, and articles, in order to increase the depth of user reading and browsing, you can set corresponding reading time and reading progress, and give red envelope rewards.

This method is especially suitable for those who have many fan communities or WeChat Moments.

12. Invitation red envelope

There are often activities in WeChat groups where you invite a certain number of friends to join the group and send out a certain number of red envelopes.

In fact, you can set an amount for the system, and red envelopes will be automatically issued when the group is full.

Or a person can invite a certain number of friends to join a group and automatically receive red envelopes when the requirements are met.

13. Identity Red Packet

Group managers can set the identities of friends in the group, which can be gender, work status, single, and other roles.

For example, there are red envelopes that can only be received by women on March 8th Women's Day, red envelopes that can only be received by singles on Singles' Day, and red envelopes that can be received by the top five most active users in the group on that day.

14. Scan the QR code to receive a red envelope

Currently, WeChat red envelopes have a limitation. They cannot be received through WeChat articles or Moments. They are only limited to individuals or WeChat groups.

If you set scanning conditions such as following and viewing, you can receive red envelopes, which is also a kind of fission gameplay.

15. Red Envelope Reminder

We often have important time scenes such as meeting notifications, openings, launch meetings, birthdays, etc.

For example, during the Chinese New Year, the boss can post a timed red envelope in the employee group, which will be automatically distributed at 0:00 on the Chinese New Year, so it can also be understood as a red envelope at the hour.

For example, for birthdays of lovers, friends, children, etc., you can set up red envelopes in advance and send them automatically at the appointed time.

16. Sports Red Packet

It is often seen in some running groups and early groups that users pay a deposit in advance and sign in during the contract period to redeem the principal and obtain dividends from other group members who have defaulted.

But this all relies on manual statistics, including some coaches or couples supervising each other's exercise.

Therefore, it is entirely possible to set up sports red envelopes or check-in red envelopes, and the party that meets the requirements will receive a red envelope reward.

17. Game Red Packet

Some of the games we often play can be fully adapted to the red envelope gameplay.

For example, there are many chicken games, claw machines, ring tossing machines, etc. around us, and the simpler they are, the higher the reusability.

18. Wish Red Envelope

Similar to crowdfunding, you set a small wish for yourself, then publish it and see how many group members are willing to support it.

19. Red Envelope Rain

Everyone should have experienced this on e-commerce platforms. If the effect of red envelope rain is added to WeChat red envelopes, the atmosphere and excitement will actually be stronger.

In a red envelope rain, one person may grab several, or may miss the big red envelope. For example: the 10 yuan red envelope I sent will generate N red envelope rains. Within a limited time, not only will the number of grabs increase, but the amount of the red envelopes grabbed may also be more.

20. Special Effect Red Packet

It was not until around the end of 2018 that WeChat allowed the application of red envelope covers in corporate WeChat.

When sending WeChat red envelopes to other friends, the red envelope style and the picture of opening the red envelope can be customized to your company's. In fact, the current red envelope special effects are very monotonous, for example: no sound effects, and no other atmosphere after being opened.

I think we can refer to the effects of live broadcast rewards, including birthdays, solar terms, National Day, Valentine's Day and other important times. The red envelopes can have some corresponding special effects. For example: During the Chinese New Year, when you open the red envelope, can you get special effects such as five blessings, abundant wealth, and a treasure pot? The red envelopes sent for birthday wishes come with songs and operas, which will definitely be loved by many middle-aged and elderly people.

And now when we send others 66, 88, 999, 1314 it is just a cash number, but if it is like a reward for a live broadcast gift.

I can send flowers or beer, which are also red envelopes of equal value, and maybe they will be more interactive and interesting.

21. Appearance Red Packet

Many beauty cameras have the function of testing age and appearance, which can be applied to the red envelope function.

For example: I set the appearance threshold for a red envelope to be above 80 points, and users need to take a selfie immediately to test their appearance score when receiving the red envelope. Only those who meet the appearance score requirements can receive it. If the system assesses that your appearance is not good enough, a text message or other regretful reminder will pop up.

22. Red Envelopes

It can also be understood as a transparent red envelope. When you go to the supermarket to buy things, you often see a big turntable with the corresponding prize directly written on it. For example: the roulette wheel red envelope can customize or randomly display the red envelope amount to the user.

Users rely on luck or long press strength to see how much red envelope rewards they can get.

Watching the big prize slip away is also a kind of excitement. Moreover, this partial lottery function can be used in many scenarios such as annual meetings and team building, which is very convenient.

23. Scratch-off lottery tickets

This is similar to buying scratch cards offline. Each user can get N red envelopes at one time. The users will then draw the prizes one by one.

24. Shake to get red envelope

This is particularly suitable for livening up the atmosphere at large conferences and company events, including weddings, graduations, etc.

25. Hide the Red Packet

Alipay, OFO and others have made small attempts in this regard. Ofo aims to guide users to ride bikes and dispatch vehicles, especially those in remote areas. As long as users ride them, the cost will definitely be much lower than sending manual dispatchers.

In fact, in order to attract customers to the store or the venue, you can also hide red envelopes in designated locations, including the so-called AR red envelopes by Alipay.

26. Drifting Red Packet

We often turn to our almighty circle of friends to ask questions. In fact, you can set up a red envelope for asking for help with a task, which can be forwarded. When you finally complete the task and get the answer or find the person, you can share the red envelope.

A red envelope square or a drifting red envelope can be formed, and users can select the red envelope task to see if they meet the conditions.

If the problem cannot be solved within the specified time, the red envelope will automatically become invalid.

27. Registration bonus

There are often group activities that require pre-registration (deposit) or payment.

We can directly throw a prepaid red envelope in the group. After the event ends, users can confirm that they can receive the payment or it will be automatically returned.

28. Funding bonus

Many students, societies, business groups, associations, etc. often need to pay class fees and membership fees. For groups with less than 100 people and small amounts of money, a common red envelope account can be set up.

Everyone is a fund manager, and expenditures require everyone’s consent. Everyone can also view expenditures and balances in real time.

29. Task bonus

The tasks here refer to the fact that we often ask friends to help us fill out questionnaires, like, comment, forward, vote, etc.

This is to provide incentives and also to prevent some people from receiving red envelopes in the group without completing their tasks. You can set up some red envelopes for such tasks, and the amount and effect are controllable. It feels a bit like doing micro-tasks in WeChat.

30. Secret Red Packet

For some private conversations, videos, audios, PDFs and other materials, users need to pay to view them.

Although some knowledge payment tools can meet this requirement, the operation is cumbersome and ordinary users need to register a related account on another platform, etc. It would be more convenient if users could upload the corresponding files directly in WeChat and set the red envelope amount that can be read and viewed. It can also better help some self-media, lecturers, etc. to realize quick cash flow.

The above are some of my conjectures about the improvements to the WeChat red envelope function, there are far more than 30 of them. There are also red envelopes like regret red envelopes, popularity red envelopes, team red envelopes, chain red envelopes, undercover red envelopes, limited-time red envelopes, etc. I hope it will be inspiring to everyone. In addition, I would like to extend my thoughts on WeChat red envelopes to talk to you about a few small points.

3. Some thoughts

1. The essence of red envelopes is money

The essence of red envelopes is money, and one of the weaknesses of human nature is related to money. Red envelopes, to a certain extent, stimulate people's inner desires and mobilize their enthusiasm to participate in activities. So, why are some people so happy even if they only get a few cents from a red envelope? Including Pinduoduo's red envelope cash activities, even though they know there are so many pitfalls, many people still enjoy it. Qutoutiao, Zouzou APP and other apps have also used red envelopes to attract new users, which has been successful time and time again.

In addition to red envelopes, products such as turntables, bargaining, and lotteries actually utilize some human characteristics, which is also an important inspiration for us in making products.

Some people may ask whether it will become outdated or whether users will become numb to it? Of course there will be, but the essence will not change, and the gameplay can be more diverse.

2. Reasonable cost control

Just focusing on the issue of receiving red envelopes, we did this a few years ago to attract traffic to our public accounts. I didn’t pay special attention to risk control at the time, and I was fleeced in a short period of time. I lost more than 4,000 yuan in half a day. Therefore, in future activities related to money, we must prevent freeloaders. If the many red envelope functions I just mentioned are applied in actual operations, there are many aspects that need to be paid attention to.

In addition to risk control, another point is to consider the actual output and input costs of the entire red envelope activity. Users are very excited and happy to receive the red envelopes, but if the conversion process is not set up properly, it will result in pure welfare delivery.

3. Don’t break the law

The WeChat red envelope team must have thought of more ideas than the above. As mentioned earlier, one of the reasons for not doing it may be to prevent tools from providing convenience for illegal activities. Many people use WeChat red envelopes to gamble within WeChat or commit WeChat fraud.

Some of the functions I just mentioned can easily facilitate gambling crimes. WeChat has previously tried using red envelope pictures in Moments, which could easily develop into a pornographic business.

Therefore, for any team developing a red envelope function, do not touch the bottom line, otherwise you will definitely be blocked.

4. Micro-innovation of traditional gameplay

WeChat red envelopes have moved the traditional offline red envelope custom online, providing convenience to many people. Of course, red envelopes are now not only given during the Chinese New Year.

Following this line of thought, what fun and useful ways of playing offline did we use in the past that can be slightly modified and upgraded?

The red envelopes can also include gambling red envelopes, such as guessing the size, or guessing the win or loss. This kind of scene often occurs in team competitions or among friends. (Note: This gambling red envelope function can easily facilitate illegal activities)

In fact, if you think about it, giving red envelopes as rewards was something that often happened in offline teahouse crosstalk, opera, and street variety shows. Traditional entertainment games including chess, cards, mahjong, etc. from all over the world have received very good responses after being moved online. Although it is difficult to find a function like red envelopes in offline scenarios now, which is applicable to the entire network and has a huge influence. But there is still a chance to grow to a scale of several million, ten or twenty million.

For example, some of the popular functions and gameplay on PC and APP in the past can also be tried through WeChat, mini-programs, and red envelopes.

5. Instrumental requirements

Many entrepreneurs always want to do something earth-shattering. Dreams are good. But for the vast majority of entrepreneurs, being down-to-earth and profitable is the most realistic and sustainable approach.

In fact, within the WeChat ecosystem, there are still many small details worth polishing and studying. What WeChat did not do, did not have time to do, or was unwilling to do, has instead given many entrepreneurs opportunities to think and innovate. For example, there must be some demand for WeChat and mini-program live streaming tools recently. Red envelopes are just an example, and there is already so much room for imagination in red envelopes.

Maybe many of the functions I mentioned above are pseudo-demands, fake demands, and low-frequency demands, but there must be a chance that they exist.

Let me give you a very simple example: there are several red envelope tools in the mini program, and they have a lot of users. Some public accounts are also using a mini program with a lottery function to send red envelopes to users.

One of the red envelope tools earned more than 20 million in gross profit a year by charging commissions and deducting fees from user withdrawals when mini programs first became popular in early 2018. (Users receive red envelopes through this mini program and withdraw cash to their own WeChat wallets. The mini program charges a 2% handling fee for each transaction)

In addition, red envelope marketing is now a great tool in many scenarios such as team building, birthdays, parties, client meetings, bars, etc.

Therefore, as an entrepreneur, you must cherish the opportunity to use WeChat as a stage and perform.

Author: Shili Village

Source: Shili Village (ID: shilipxl)