How to promote the Double Eleven events in educational institutions?

The legendary "Double 11" is coming soon. As an annual shopping carnival, major educational institutions will definitely not miss it and will begin to prepare holiday operation plans in advance, hoping to enhance brand exposure in this shopping frenzy! So, how can educational institutions take advantage of the Double Eleven Festival for marketing?

If you want to seize this opportunity, you must do a good job in preliminary preparation, process setting, publicity and promotion, subsequent maintenance and other aspects, and then build brand influence based on the characteristics of your own educational products and take advantage of the popularity of Double Eleven.

——Without further ado, let’s get straight to the point.

1. Stores create a shopping festival atmosphere

First of all, the store decoration must create a festive atmosphere with many discounts and activities, so that people can feel the full shopping atmosphere when entering the store. Some online stores hold promotional activities and do a very good job in the early stage publicity, but when users enter the store, they just browse around and then leave. It is obvious that the knowledge store atmosphere is not well done. It feels the same as usual and there is no festive atmosphere. This will not retain customers.

In order to create a lively festival atmosphere, merchants can display event information on store carousels, splash screen ads, columns, micro pages and other related pages. The colors and themes should be festive, so that new and old students can feel the Double Eleven festival atmosphere as soon as they enter the store and increase their desire to buy.

2. Take advantage of the popularity of Double Eleven to attract new students

The Double 11 event lasts for more than one day. In addition to intensively planning the overall event, merchants must also do a good job of attracting traffic to let more new students know about it. Otherwise, no matter how big the event is, it will be difficult for people to know about it.

1. Draining public traffic pools

Prepare Double Eleven themed live broadcast posters and courses in advance, and publish them in the public traffic pool to attract traffic, such as Douyin, Weibo, Kuaishou, Toutiao and other public content platforms, and use course content, novice gift packages, and course information to attract more traffic attention.

It is worth noting that the Douyin avatar and description should be professional and eye-catching. It is best to use a real-life photo for the avatar to make people feel more credible.

In addition, the independently developed teaching materials are also put on the merchandise cabinets. After the students purchase them, the customer service will inform the students how to obtain the teaching materials and online supporting courses, perfectly guiding fans to enter the online store to study.

If an organization does not have an online store, it can look for a third-party technology service provider, Maker Artisan, to complete the online transformation and obtain a mature online system as quickly as possible, so there is no need to worry about technical, operational and other difficulties.

After students are added to the customer service WeChat, the form function can be used to collect student information and pull them into the community to facilitate further traffic generation and paid conversion.

2. Free live classes to attract traffic

One week before the Double 11 event, we invited well-known instructors to start a week-long free live open class to attract user participation with high-quality content.

During the live broadcast, rewards for attracting new users will be launched from time to time. For example, if you attract 6 new users, you can get column courses from famous teachers on the platform. It is best for instructors to post event notices to old student communities in advance to launch the first wave of publicity.

If you want to further expand the new user base, the live broadcast room can also pop up a lucky wheel at regular intervals. During a live broadcast of an English institution, a lucky draw page popped up. The prizes included not only attractive physical items such as mobile phones, computers, and Oxford dictionaries, but also virtual products such as course redemption coupons, platform coupons, and VIP weekly cards. This attracted a large number of new users to experience the platform, thereby increasing the payment conversion rate.

After the live broadcast, new users can be guided to join the group, follow-up services can be provided, and further traffic fission and paid conversion can be achieved.

3. Offline promotion

For offline promotion, in addition to distributing flyers, you can also use exquisite gifts or red envelopes to attract the attention of new users. For example, during the event, new students can participate in the lottery by registering their personal information on site and following the store’s official account, and will have the chance to win red envelope rewards of 1,111 yuan, 111.1 yuan, or 11.11 yuan.

When users go to the store to claim their winning gifts, they can be invited to forward photos or posters of the event to their friends circle to collect likes, and they can also receive additional exquisite small gifts + vouchers to guide users to make secondary purchases.

When the online store accumulates a large amount of traffic, it can also direct traffic to offline campuses through the [Activity] [Reservation] functions to connect online and offline.

3. Reawaken old students and revitalize holiday traffic

If the Double Eleven event wants to bring in higher traffic, it cannot do without the spread of old students. Merchants can use Maker’s Artisan Marketing Tools to launch holiday marketing for existing store students, WeChat friends, WeChat groups, and public account fans, awaken old students, and activate holiday traffic.

Here are some examples and reference activity copy:

1. Limited-time discount for VIP members: Double Eleven Shopping Festival limited-time discount for super members, the original price of one year's VIP annual membership is 699 yuan, but only 111 yuan during the event!

When you place an order for a VIP membership card on Double 11, you will also receive an extra "21-day family card". This activity not only brings you closer to your friends, but also adds new members to the platform.

2. Join a group to grab good courses: During the 11.11 event, we launched a "limited time sale" group purchase and special offer zone. A course originally priced at 99 yuan is only 11.11 yuan for a group of 3 people. It only costs one-ninth of the price, which is really a good deal.

When old users see the event, they will definitely actively call on their relatives and friends to participate in the group buying activity. This method allows users to buy the desired products at the lowest discount, and also helps merchants to attract new customers!

It is suitable for educational institutions in the fields of beauty and cosmetics, image management, yoga and fitness, female psychology, food, etiquette, etc.

3. WeChat push + coupons: 11.11 Learning Carnival, coupons are free to receive, 30 yuan off for purchases over 100 yuan, 50 yuan off for purchases over 200 yuan, and 100 yuan off for purchases over 600 yuan.

For example, the original price of an English lesson is 100 yuan, but after receiving the coupon, 30 yuan can be reduced, which gives people a sense of value for money and effectively encourages students to make up their minds to buy. It is a magic weapon for store and product conversion rates.

Coupons are suitable for educational institutions in various fields and are a magic tool for improving the conversion rate of stores and individual products!

Before the event starts, you can also push WeChat reminders to different groups in groups, notifying everyone to quickly collect coupons and achieve precise operations.

4. Event voting: Create a voting event of your own.

For example, art training institutions launched voting activities to welcome the Double Eleven event, encouraging students to upload their paintings to participate in the voting. The results will be announced on the day of Double Eleven. The top ten vote-getters will receive gifts such as paintbrushes, drawing books, paints, and drawing boards.

In order to win the competition, participants will definitely actively encourage their relatives and friends to help vote, thereby increasing store exposure.

Voting activities are the most common way to increase followers. They are suitable for industries such as maternal and child care, parent-child, and education. As long as the voting activities are aimed at children, every parent will frantically canvass for votes.

5. Buy courses and get double points: During the Double Eleven event, you can get double points when you buy courses. The points can be used to redeem courses and lucky wheel.

Educational and training institutions in the fields of health and wellness, vegetarianism, cooking, etc. have launched point ranking activities. Students usually earn points by signing in, watching courses, checking in, sharing courses, etc. If you want to be on the list, you can purchase courses during the Double Eleven event to get double points.

The top ten people on the points list will be awarded the title of "Shopping Expert" and will receive gifts such as health books, health pots, massagers, etc.

6. Free gifts for purchases above a certain amount: The first 111 people who purchase the course on the same day will receive a mysterious gift package.

After students have purchased the specified amount, they can take a screenshot and send it to customer service on WeChat for redemption. Then, they can use the form function to collect the winning user information to facilitate mailing of physical goods to users.

7. Fan-increasing tool: Stimulate old users to spread the word and invite new users by rewarding them with free courses or membership benefits (such as 7-day VIP).

Major educational and training institutions set up posters in advance, and users can follow the official account by scanning the QR code on the posters. When the specified number of participants is reached, users can receive corresponding rewards. New users who follow the official account can also create their own posters, and then spread them to achieve a fission effect.

Every year’s Double Eleven will be a turning point for educational institutions. Some merchants use Double Eleven to increase sales of their stores. Therefore, the Double Eleven warm-up activities cannot be ignored.

Author: Cucumber Morning News

Source: Qinggua Media