See how TikTok, Mayu, PUBG, and Jump Jump opened the door to commercialization and monetization?

2) Advertising effect

The effects of the three advertisements all exceeded expectations.

Airbnb: The number of interactions exceeded 2,000 within one hour of its launch, the number of video likes exceeded 11,000 on the day of its release, and more than 3,000 users followed the "Airbnb爱Airbnb迎" Douyin account;

Harbin Beer: released a half-day video ad that received over 10,000 likes;

Chevrolet: Released a half-day video ad and received 4,335 likes.

Douyin's unique and innovative content format has attracted most young users (about 84% are under 35 years old, with tags: young, individual, fashionable, trendy, fearless, etc.); and this is highly overlapping with the audiences of Airbnb, Harbin Beer and Chevrolet. Therefore, the combination of the two created dazzling sparks.

3) Seize the trend and attract brands

Currently, short video information flow advertising is in a period of boom and bonus. It is undoubtedly the best time for Douyin to enter the market, and it is also a general trend to gain the favor of relevant brand owners.

Information flow advertising (single image and text, three images and text, video + text).

2) Settlement method

CPC

3) Targeted technology

In addition to targeting conditions such as natural attributes (age, etc.), behavioral preferences (parent-child, shopping, weight loss, beauty, home life, etc.), and network environment, it supports unique identity attribute targeting (menstrual period, pregnancy preparation period, pregnancy period, hot moms, etc.) to lock in users' deep needs and target target users .

4) Algorithm rules

The intersection of five major technologies, including deep learning and AI artificial intelligence , depicts a three-dimensional portrait of users and helps them understand women’s hearts.

Meiyu has built the first pure female traffic information flow advertising trading platform, with huge traffic volume and high quality. Therefore, for relevant brand owners, it is undoubtedly the best platform entry choice for marketing to women.

3) Targeting big data technology

Mayu uses a variety of big data technology algorithms such as deep learning and artificial intelligence to create a three-dimensional portrait of users, helping brands to target precise audiences and display personalized advertisements, thereby helping brands achieve efficient marketing while improving their own profitability and competitiveness.

Monthly active devices: 11.54 million (January 2018)

2) Prop Advertising

Refers to brand products being embedded in games as game props. For example, Baidu Takeout (which restores the player's health) and ofo bicycles ( tools for players to move and fight) are implanted as props in "Terminator 2"; Mobike bicycles , Buick cars, and SF Express (for players to obtain supplies) are implanted in "Desert Island Training".

3) Concentrated audience and high accuracy

Most of the game players are young people, and the brands used for advertising are those that young people pay attention to and like. This avoids the waste of advertising budget caused by incorrect positioning, and cross-industry cooperation is more likely to produce a "1+1>2" advertising effect.

3) PR value is greater than actual effect value

During the Spring Festival, the number of people online at the same time on Jump Jump reached as high as 28 million per hour. Although its popularity declined significantly afterwards, the number of users reached was still considerable, and as it was a "virgin" advertisement, the PR value of the advertisement was relatively large and the exposure was acceptable; but the actual conversion effect could not be guaranteed or predicted.

1) Seize the best time to monetize advertising;

2) Choose the right form of advertising;

3) Choose a brand that matches the tone of the media;

4) There should not be too much brand advertising that affects the user experience;

5) Use big data technology to achieve accurate advertising recommendations;

6) Advertising models should seek differentiation to improve advertising effectiveness and continue to attract more brand owners.

Only by taking these principles as the premise can the media quickly find an advertising monetization path that suits them, geometrically increase the fill rate and monetization revenue, and attract advertisers to come to them!