How to play information flow advertising? It took 300,000 yuan to summarize the experience!

Industry Overview:

According to incomplete statistics from the China Internet Lending Research Institute, as of March 31, 2018, there were 2,025 operating platforms. In March alone, the transaction volume of the P2P online lending industry reached 191.983 billion yuan.

It can be seen from this that the online lending industry is becoming increasingly difficult to promote and competition among platforms is becoming more intense. Let’s talk about how online information flow can promote an online loan product!

First of all, as an online loan product, why users use your product is a question you need to consider! The advantages of online loan products are roughly as follows: strong background, low interest, high credit limit, fast loan approval, and long repayment period! Find 3 to 5 competitors to compare with and see where your advantages lie. Which aspect is more competitive?

Secondly, find the most suitable material format for your users. There are four main types of materials for loan products:

l Leverage

Through the current popular market, the public can learn about information and content and promote their own products. For example, a while before Valentine's Day , the message "Are you short of 1,000 yuan to buy a gift for your girlfriend? Click here>>" was pushed. Before the New Year, the copy used "buy New Year's goods" and "go home for the New Year in dignity", etc. These are to take advantage of the momentum of holidays. In addition, they can also take advantage of the momentum of well-known products, such as Alipay 's "credit score" and "Sesame score"! like:

Whether it is taking advantage of the momentum of holidays or other well-known products, it is easy to attract users' attention, and its purpose is to bring the company closer to users.

l Life

As the name suggests, this type of material is produced using content that is more original and closer to life scenes. It can also be said to be the most common form of information flow advertising .

You can borrow it as long as you have a credit card. I just applied for it this morning and the money was deposited into my account so quickly!

This type of material requires some story scenes, and the characters must be down-to-earth, not grand and grand, so that users have a feeling that the characters in the advertising material overlap with them! For example, if you are broadcasting during working hours, you can choose to wear slightly more formal clothes for the shoot. If you are broadcasting during lunch time, you can choose to use the restaurant as the background of the material, etc.

Welfare

This type of promotion is more common through activities such as "register to receive red envelopes", "interest-free coupons for new customers", and "share to get free prize draws" to promote products. You can use eye-catching materials such as red envelopes, gold coins, and gift boxes. But be careful because there are many " freeloaders ", fake registrations, and fake traffic in the market. Here we recommend the X-flow traffic analysis platform to help new companies. It can help you analyze the traffic and conversion status on your APP or website in real time. The most important thing is that it is free! It's free! It's free!

Notification

This type of material imitates message prompts and is also one of the more common forms of information flow advertising. For example, using “Breaking News! Breaking News!…”, “Don’t you know yet?…”, “It’s all said in the news…”, etc., gives users the illusion that everyone is using it and everyone knows it! In addition, for online loan materials, you can also imitate the forms of account arrival notification, cash withdrawal reminder, etc.

When your product is ready to be launched online, you can prepare these four forms and other materials in advance, and then optimize the account based on comprehensive indicators such as the number of ad impressions, click-through rate , CPA, CPS, etc., so as to achieve the expected results in the shortest time!

In general, when making information flow materials, you should expand your thinking and think more from the perspective of users and ordinary people, and think about how to impress themselves to use your product. Here are a few more material test results for your reference:

The copywriting is the same: From now on: Based on your credit, you can get a loan of 50,000 here

PV: 126895 CTR : 3.27%

PV: 9867 CTR: 1.65%

Same copy: Is it difficult to ask friends for money? You can borrow up to 200,000 with one click here!

PV: 89432 CTR: 3.65%

PV: 16425 CTR: 0.97%

Same pictures:

A: No money to spend when you go home for the New Year? Borrow 10,000 here and the daily interest rate is as low as 0.2 cents!

PV: 104891 CTR: 2.83%

B: I borrowed 10,000 on Diandian, and the money was credited to my account in as fast as 3 seconds!

PV: 7391 CTR: 1.03%

Same pictures:

A: If you need money, don’t ask others for help, just come to us! Credit card funds will be credited in as fast as 3 seconds with no overdue payment! .

PV: 69881 CTR: 2.97%

B: Short of money? Don’t be disappointed, just borrow 200,000!

PV: 28757 CTR: 2.12%

The above are the ideas and methods for online loan advertisers to create materials when placing information flows. I hope it can help everyone!