What are the APP promotion models and what are the App marketing promotion methods?
| The main marketing models for APP promotion include embedded advertising model, registration rebate model and sales rebate model. Product placement is the most basic mode among many functional applications and game applications. Advertisers insert ads in the form of dynamic ad bars. When users click on the ad bar, they will be redirected to the website link, where they can learn about the advertiser's details or participate in activities. This mode is simple to operate. As long as the ads are placed on applications with large download volumes, good communication effects can be achieved. [1] The registration rebate model is a promotion model in which advertisers publish applications that meet their own positioning to the app store. Users download the applications through the mobile application platform and then complete the registration. The advertiser will pay a certain amount of compensation to encourage users to do this. This marketing model has strong experimental value, allowing users to understand the product, enhance product confidence, and improve brand reputation. For example, by customizing the "Pregnancy Picture Book" app, expectant mothers can be attracted to download it and the necessary health care knowledge can be provided to pregnant women. While customers acquire knowledge, their impression of the brand will be continuously strengthened. Merchants can also publish information to precise potential customers through the app. The sales rebate model is basically based on shopping websites on the Internet. The shopping websites are transplanted to mobile phones. Users can browse the websites anytime and anywhere to obtain product information and place orders. The advantages of this model over mobile shopping websites are that it is fast and convenient, rich in content, and this application generally has many preferential measures. |
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