What is the display advertising system?

Display advertising is a type of search engine marketing based on RTB (Real Time Bidding), which enables precise delivery across media, terminals, and platforms based on audiences, making the era of advertising marketing an era of precision marketing.

The core of RTB is DSP + AD Exchange. DSP (Demand-Side Platform) is an online advertising platform that serves advertisers, helping advertisers to place advertisements on the Internet. Select high-quality advertisements at real-time and reasonable prices from multiple advertising trading platforms. AD Exchange (advertising exchange platform) is an open online advertising trading market that connects media and advertisers.

Adopting RTB's 360-degree display advertising can more accurately tap into customer needs and achieve real-time advertising delivery across all network resources. Enterprises use less cost to get the best marketing effect.

What are the advantages of display advertising system?

Display advertising enables precise targeting of audiences across media, terminals, and platforms. It covers high-quality media resources and has overall stable traffic. Its RTB-based display ads are like a tiger, capturing netizens' behaviors across the entire network, more accurately exploring customer needs, and realizing real-time advertising delivery across the entire network resources. Enterprises use less cost to get the best marketing effect.

Display advertising allows advertising marketing to run through the entire process of netizens browsing the web after their search behavior. Through comprehensive analysis of the target population, accurate secondary exposure can be achieved and potential customers can be deeply explored. Achieve the effect of understanding customers better than users themselves and turning potential customers into real customers.

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