The online marketing plan for Women’s Day is here!

along with With the rise of “her economy”, Women’s Day has become a great opportunity that corporate marketing cannot miss.

According to iMedia Consulting data, the income gap between men and women in today's high-income group is gradually narrowing: among those with an income of more than 20K, the gap between men and women born after 1975 is -1.4%, the gap between men and women born after 1985 is -0.6%, and the gap between men and women born after 1995 is -0.1%.

As women's income increases, the size of the female consumer market is growing. In 2020, the market size of "her economy" is expected to reach 4.8 trillion yuan, which shows the strong purchasing power of women.

So, in the sub-sectors that are popular among women, such as parent-child education, yoga fitness, etiquette and body shape, beauty and hairdressing, and workplace education, how can major education and training companies take advantage of Goddess Day to increase user attention, stimulate purchasing power, build brands, and seize the market?

I hope the following Goddess Day marketing plan can give you some inspiration.

1. Activity Theme

The Queen has arrived, bringing you the Charming Goddess Festival

2. Activity time

March 7 - March 10, 2021

3. Activity Background

March 8th of every year has evolved from the traditional International Women's Day to "Queen's Day", "Goddess Day" and "Beauty Day", becoming an important node in brand marketing. Education and training companies can stimulate user consumption and take advantage of the opportunity to attract fans, thereby increasing both traffic and sales.

4. Activity Keywords

Warm-up, voting, lucky draw, promotion, live broadcast

5. Activity Content

1. Event warm-up and promotion

Tools: [Splash screen ads] [Recommendations and gifts]

For a marketing campaign to be successful, event warm-up is the key.

How can we ensure that the event achieves our expected results? Reach users as widely and directly as possible!

01【Splash screen advertisement】

Merchants can use [splash screen ads] . After educational and training companies use technology service provider Maker Artisan to build a public account knowledge store, they can use splash screen ads to catch users' attention as soon as they enter the knowledge store.

1) [Splash screen ads] have various ways of playing, and can be presented in the form of coupons, pictures, etc. As the most eye-catching advertising position, it can let store visitors feel the festive atmosphere at the first time and induce consumption desire.

2) Teachers can display activity links such as "discounts", "group buying", "bargaining", and "voting" in the [splash screen ads], allowing users to click on the ads to directly enter the activity page, shortening the activity path and effectively activating users.

3) You can also display coupons and redemption coupons through [Splash Screen Ads]. Before the festival event officially starts, you can release limited-time coupons on the event day in advance to activate students' enthusiasm for participating in the event.

02【Recommendation Gift】

In order to expand the exposure of the event, teachers can also set sharing tasks through the [Recommendation Gift] tool, select "Recommend user access" in "Activity Type", and after students share the event page, they can receive corresponding rewards when the number of recommendations reaches the corresponding level. Through active sharing by students, the publicity effect of the event is improved, and the platform is efficiently assisted in customer acquisition.

For example, you can set levels for 3, 8, and 18 people, and set rewards as points, coupons, limited-time membership experience coupons, etc. You can also set rewards for the referrals, such as coupons.

2. Voting activities

Tools: [Activity Voting] [Points Mall]

"Voting" has always been an efficient channel for attracting fans and is also a commonly used interactive marketing method for businesses.

Merchants can take advantage of this opportunity to launch an "XX Goddess" selection campaign to stimulate users' competitiveness and desire for rewards, enhance the stickiness between users and the platform, and thereby acquire more potential users and brand exposure.

1) Create a voting campaign

Teachers can use [Activity Voting]. For example, a certain beauty training institution created a "Pamper Yourself, Beauty Goddess" selection event and compiled this season's students' outstanding works for voting.

2) Announcement of activity rewards

The top three students with the most votes will receive a physical beauty set as a reward and a coupon to register for next quarter's courses. The remaining top ten students will receive points rewards and coupons in decreasing order. Points can be exchanged for physical goods in the points mall, and coupons can be used to purchase platform courses during the event.

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3) Set sharing copy/sharing poster

In order to win the first place, the participating students will definitely take the initiative to "call their friends to vote", and the merchants can easily take advantage of the opportunity to promote and quickly attract traffic.

To facilitate sharing by participating students, merchants can set up sharing posters and copywriting in advance, so that students can automatically generate sharing posters after clicking on the canvassing button on the contestant details page, and share and canvass for votes with one click.

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4) Points Mall

Prepare gifts and activity courses for the points mall. In order not to waste limited-time coupons and points, the winning students will definitely consume them as soon as possible, which can also drive a wave of platform sales.

3. Lucky draw

Tools: [Lucky Wheel] [Points Mall] [Coupon]

Goddess Carnival, shopping is the unchanging theme! Raffles can be said to be the simplest and most crude but effective marketing method, which can stimulate user consumption very well.

1) Merchants can use the [Lucky Wheel] to set up lucky draw eligibility for the knowledge products promoted in the event by purchasing designated products, and set up physical prizes and knowledge products (courses, coupons, points, VIP limited-time membership, etc.) in the prizes.

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2) Physical goods of certain value are used to stimulate consumers to participate in the lottery, while knowledge products such as points, courses, VIP experience cards, etc. can stimulate users to experience and consume on the platform. For example, reward points can be redeemed in the points mall.

4. Limited time promotion

Tools: [Limited time discount] [Bargaining] [Group buying]

When organizing holiday marketing activities, the key for merchants is to stimulate consumption, while what users care most about is whether there are discounts that are tempting enough. Therefore, merchants can use "discount", "offer" and "limited time" as keywords to create an atmosphere and stimulate users' consumption psychology.

1) Top-up discount

On Goddess Day, merchants can use recharge and rebate activities as a good way to recover funds.

For example, merchants can launch a "recharge annual card, buy one get one free" campaign, which not only gives benefits to female consumers and builds word of mouth, but also activates the cash flow of the organization, killing two birds with one stone.

2) Group buying/bargaining

Female groups prefer socializing and often have many small organizations and communities. Businesses can make good use of this feature to plan events.

1) For example, group buying activities can be packaged into themes such as "Bestie Group Discount" or "Sisters Group Discount", and set up "Group Leader Discount" to stimulate users to take the initiative to start a group and promote group formation.

In addition to selecting popular knowledge products, you can also select some physical goods with serious inventory backlogs for group buying to reduce costs and quickly clear inventory.

2) Merchants can also initiate limited-time bargaining activities, such as "On Goddess Day, you have the final say on the price!" Set the original price of the knowledge product to 100 yuan, and then bargain it down to 38 yuan. Set the amount for each bargaining in the background to control a reasonable number of people bargaining.

Since bargaining itself is entertaining, participants will actively forward and share posters and mobilize their friends to help, achieving good communication effects.

3) Limited time sale

Merchants can use limited-time sales to conduct in-store promotions. The price thresholds can be set at 38 yuan, 380 yuan, or 38% off, which is close to the theme of Goddess Day and easier for consumers to empathize.

5. Livestreaming

Live streaming to attract traffic and sell products is also the most popular method nowadays. It has a low threshold for implementation and can be quickly started by both large and small organizations.

1) Before the live broadcast, you can use the live broadcast preview to warm up and remind everyone to watch on time.

2) During the live broadcast, set up some exclusive live broadcast discounts to create a holiday promotion atmosphere and promote real-time conversions.

For example, introduce a lottery activity (lucky wheel), and you can get a lottery entry by attracting 3 new people, which stimulates users to actively invite their relatives and friends to watch the live broadcast together; or launch a limited-time and limited-quantity platform special VIP, and the teaching assistant will announce the remaining quantity in the live broadcast room as the rush to buy increases the rush to buy atmosphere; you can also launch a group buying activity in the live broadcast room, with 3 people forming a group, to encourage users to spread and convert to each other.

Women's Day is the most important marketing festival in March. It is also a key node that education and training companies cannot miss to expand brand exposure, attract new traffic, and increase platform sales. Teachers may wish to start the first marketing carnival in March as soon as possible!