[Practical] How to create a Facebook ad?

Many newbies have just come into contact with Facebook advertising and don’t know how to create ads. In fact, creating ads is super easy! simple! one!

Below, the editor will give you a detailed introduction on how to create and set up an advertisement. First of all, we must be clear that FB ads have three levels: ad campaigns, ad groups, and ads. There can be multiple ad groups under one ad campaign, and there can be multiple ads under one ad group.

Let's focus on the following: Facebook advertising creation process

There are two ways to create Facebook ads: quick creation and guided creation . Ad operators can choose the ad creation method according to their preferences. The following is how to create an ad (taking the quick ad creation method as an example)

1. Create an ad group

1. Click the green button in the upper left corner to create

2. Enter the campaign name, purchase type, marketing goal, etc. in the new campaign. In addition, enter the ad group name and ad name in the new ad group and new ad respectively.

Note: Campaign Budget Optimization (CBO): used to optimize the campaign budget and its allocation among various ad groups. It is expected to be mandatory in September this year, and advertisers can learn about CBO in advance.

advantage:

1. Reduce the situation where the budget is not fully spent

Remove audience overlap: If one ad group has a high degree of audience overlap with another ad group, you can still spend your budget on the other ad group.

2. Avoid restarting the machine learning phase

Get results instantly: CBO does not trigger the machine learning phase when allocating budget to each ad set, but restarts the phase when you manually adjust the budget for each ad set

Requirements : The goals of each ad group need to be consistent.

Note: After setting up the ad, you need to turn on the Facebook pixel code, otherwise the user's actions after arriving at the website will not be recorded.

3. You can select different advertising goals in the marketing goal, and you can select different campaign goals. For details, please refer to the four major concepts of Facebook advertising in the previous public account article.

2. Settings

► Ad Group Objectives

► Set up offers

► Set budget and schedule (can only be set using ad group budget optimization)

Facebook Budget and Scheduling

What is scheduling?

Scheduling refers to choosing time periods for delivery. Be careful to choose the time zone of your ad account or the time zone of your audience. (As shown in the red box)

How do I set a schedule when creating an ad group?

To set a start and end date/time, select Set start and end dates under the "Schedule" section of the ad set creation process and select the appropriate dates/times.

Setting up Facebook Scheduling

► Set your audience

Setting up Facebook audiences

►Select a placement

When setting Facebook placements, the default automatic placement is selected. The system will help you display your ads in more placements according to the settings of the advertising goals and the format of the materials.

Edit placement = Custom placement, you can choose the placement of the advertisement based on your personal advertising needs.

►Optimization and delivery

Choose Facebook ad optimization method

Advertisement delivery optimization method : You can choose conversion volume or landing page views, etc.

Once you select an optimization method for your ad group, the system will work as efficiently as possible to get you as many corresponding results as possible. (This benefit may or may not be the same as your "Billing method" option.) For example, if you optimize for "Conversions," your ads will be shown to the people who want to get the most conversions to your website.

Conversion windows : Conversion windows help you tell Facebook what results you value so that Facebook can get more of those results for you.

Setting Facebook conversion time window Conversion time window involves two aspects:

Time span (e.g. 1 day, 7 days)

Action type (e.g. click, view)

Note : Conversions that occur outside of the time window will not be used to optimize ad delivery.

When determining your conversion window, keep the following in mind:

1) Product purchasing cycle

2) Your ad group must get about 50 conversions per week so that our delivery system can understand the best audience for your ads. The more conversions you have, the more it helps the system find the best audience.

Bidding strategy : It is divided into minimum fee and target fee. Setting the target fee requires you to have sufficient understanding of your product. It is generally not recommended to choose the target fee. Choosing the target fee may cause the advertising price to be too high or the advertisement to fail to run. It is generally recommended to choose the minimum fee.

Billing method :

Default CPM (thousand impressions) charge

Delivery type : uniform delivery or accelerated delivery.

Note: If you use bid capping, your only option is accelerated delivery.

1) Even speed delivery

With even delivery, we'll try to spend your budget evenly over the course of your campaign. (This is called budget rate adjustment.) We recommend this type in most cases.

2) Accelerate delivery

If you choose to accelerate delivery, we will spend the budget as quickly as possible.

• Note: If your campaign is extremely time-sensitive, it may be worthwhile to choose accelerated delivery, but use with caution. The total budget may be spent in less than a day. A single day's budget may be spent in less than an hour.

Author: Friday at sea

Source: Friday at sea