JD.com 11.11 promotion tips, traffic acquisition strategy

As 11.11 is getting closer, almost all e-commerce companies are preparing intensively for this year-end "big test". A concise and effective guide to grabbing traffic is essential for every e-commerce advertiser. This guide prepared by Tencent Advertising will help advertisers get the following practical points:

1. Video Advertising Forms:

Is it difficult to grab traffic in the red ocean? Here you can enjoy exclusive massive Tencent social media traffic to help you efficiently drive traffic for the 11.11 promotion. In actual cases, the cost of attracting traffic to home appliances is less than 0.5 yuan, and the ROI is as high as 58.

2. Automatic expansion capability:

With double insurance for traffic diversion and conversion, you can achieve expansion while maintaining ROI with simple operations. In an actual case, a men’s shoe merchant doubled its daily consumption while maintaining a stable ROI of 4.25!

3. New upgrade of Jingteng LTV+Uplift:

With the Uplift effect evaluation model, you can more accurately measure the differences in e-commerce behavior between the treatment group and the control group, easily understand the actual contribution rate of your own ads to conversions, and then optimize the delivery effect. In an actual case, the search behavior of a certain brand protection group increased 115 times.

4. Solutions to the Difficulties of Big Promotion:

Are you still worried about the slow growth of newly created ads? Advertisement online but no exposure? Tips for common promotional issues to help you easily deal with problems.

5. Interpretation of high conversion cases:

Learn from the marketing ideas of successful cases, draw inferences from one instance to another, and successfully break through in the 11.11 promotion.

What are you waiting for? Come and get your practical tips for the big sale!

Author: Tencent Advertising

Source: Tencent Advertising (e_qq_com)