Baidu bidding promotion unit settings, how many categories should the bidding units be divided into?

Those who have done Baidu bidding know that when creating a "unit" under the plan, how should we divide it? Baidu bidding promotion unit settings, how many categories should the bidding units be divided into? Let’s learn more about it with Dongguan editor Feng Chao !

Baidu bidding promotion unit settings, how many categories should the bidding units be divided into?

1. Keywords of the same type
Assuming our promotion plan is "Study in the United States", the initial promotion units should be of the following types:
1. Common words for studying in the United States

Such as: studying in the United States, studying in the United States, going to study in the United States, etc.;

2. Words for American study abroad institutions

Such as: American study abroad agencies, American study abroad institutions, American study abroad websites, etc.;

3. Consultation words for studying in the United States

Such as: US study abroad consultation, US study abroad online consultation, US study abroad experts, etc.;

4. Cost of studying in the United States

Such as: cost of studying in the United States, tuition fees for studying in the United States, tuition fees for American universities, etc.;

5. American universities and ranking terms

Such as: Yale University, Yale University ranking, American university rankings, etc.;

6. Conditions for studying in the United States

Such as: conditions for studying in the United States, requirements for studying in the United States, conditions for studying in the United States, etc.;

7. Other words for studying in the United States

Such as: US study visa, US study forum...

Baidu bidding promotion unit settings, how many categories should the bidding units be divided into?

2. Quality
If we divide the promotion units into 7 units in the above way, you will find that there are too many keywords in each promotion unit (hundreds or thousands), it is difficult to unify the bid, and the quality is generally low.

So we need to further divide the promotion units, such as:
American study abroad institutions

Such as: American study abroad agencies, American study abroad institutions, American study abroad websites, etc.;

The breakdown is:
1. US study abroad agency

Including: American study abroad agency, study abroad agency in the United States, etc.;

2. American study abroad institutions

Including: American study abroad institutions, institutions for studying in the United States, etc.;

3. American Study Abroad Company

Including: American study abroad companies, study in the United States companies, etc.;

4. American Study Network

Including: Study in the United States Network, Study in the United States Network, etc.;

5. Comprehensive words for American study abroad institutions

Including: American study abroad intermediary agencies, American study abroad intermediary companies, etc.;

6. Question words about American study abroad institutions

Including: which US study abroad agency is good, which US study abroad agency is good, etc.;

It can be seen that the promotion unit is a further subdivision of the promotion plan. The promotion plan is a cluster of thousands of similar keywords, while the promotion unit is a cluster of several to dozens of similar keywords.