Baidu bidding SEM unit classification, how does Baidu bidding divide promotion plans and units?

Question: I have opened a new account in Baidu bidding. When building the account structure, how should I reasonably divide the promotion plans and units? Baidu bidding SEM unit classification, how does Baidu bidding divide promotion plans and units?

Answer: 1. If you want to divide the promotion plan reasonably, it is recommended that you divide one product into at least one plan. You can divide it from multiple angles, so that the division of accounts will be more thorough. The following 5 suggestions may help you.

1. According to the keyword type , it can be divided into brand words and industry words. Industry words can be divided according to different main meanings, such as weight loss, slimming; bad breath, bad breath, etc.

2. Divide it into four time periods : morning, afternoon, evening, and early morning. This way you can test the promotion effects in different time periods.

3. Divide by region and test the delivery effects in different regions.

4. According to the promotion division , you can set up a separate plan, write slogans for promotional activities, improve the promotion effect, and start the original promotion plan after combining the promotional activities.

5. Divide by keyword conversion rate . You can create a separate plan for keywords with good promotion effects and high conversion rates and allocate a higher budget to them. This will allow the keywords to be fully displayed and gain more traffic and orders.

Baidu bidding SEM unit classification, how does Baidu bidding divide promotion plans and units?

In fact, there are many ways to divide the products. The above ones are just for reference. Even if we only promote a product in one area, we can divide it from multiple angles.

2. At the unit level, first follow the official suggestions provided by Baidu bidding :
When dividing promotion units, divide them according to keywords with similar meanings and the same structure. This will be more conducive to writing creative ideas in a targeted manner and can improve the relevance of keywords and creative ideas in each promotion unit. At the same time, when using wildcards, ensure that the meaning of each keyword inserted with the wildcard is clear, thereby improving the click-through rate and the quality score of the account.

The following is an example:
The industry word (plan) can be divided into:

Crowd word unit, including the following keywords:

Weight loss methods , fast weight loss Question words: How to lose weight quickly, how to lose weight well Product words: Weight loss products, whitening products Word of mouth: Where to buy weight loss products, which weight loss products are good

Brand word unit, including the following keywords:

Super P57, L-carnitine Competitive words: Double S weight loss, weight loss coffee

If the number of brand words is large, they can be divided into:

Subject, official website, function, price, question, buy, genuine, etc. In this case, you need to create a separate brand word plan and subdivide different categories into units.

Assuming our promotion plan is "Chengdu Acne Treatment", the initial promotion units should be of the following types:

①. Common words for acne removal in Chengdu , such as: acne removal in Chengdu, acne removal in Chengdu, go to Chengdu for acne removal, etc.;

②, Chengdu acne removal agency words , such as: Chengdu acne removal company, Chengdu acne removal hospital, Chengdu acne removal beauty salon, etc.;

③. Chengdu acne treatment consultation words , such as: Chengdu acne treatment consultation, Chengdu acne treatment online consultation, Chengdu acne treatment expert, etc.;

④. Chengdu acne removal cost words , such as: Chengdu acne removal cost, Chengdu acne removal price, Chengdu acne removal price, etc.;

⑤. Chengdu acne removal and ranking words , such as: Chengdu acne removal ranking, Chengdu acne removal hospital ranking, Chengdu acne removal effect ranking, etc.;

⑥. Chengdu acne treatment conditional words , such as: Chengdu acne treatment conditions, Chengdu acne treatment requirements, conditions for going to Chengdu acne treatment, etc.;

⑦. Other words for Chengdu acne removal , such as: Chengdu acne removal community, Chengdu acne removal forum.