How to increase brand marketing exposure for free?
| Everyone has put most of their time and energy into promoting the app after it is launched. In fact, for new products, choosing some appropriate channels to expose the brand is also a very good choice. Promotion and brand exposure go hand in hand, and the two reinforce each other. 1. Self-media opens its own brand on self-media platforms. For example, Toutiao, Sohu, NetEase, and Sina are all very influential platforms with a huge number of users. As long as the articles you post are of high quality, the daily exposure will be in the hundreds of thousands. When posting articles, be entertaining and don't post rigid and conventional content. Cater to the needs of the audience and post more useful and interesting things. At the same time, you can put WeChat public account promotion on the self-media articles, which not only exposes the brand but also gains WeChat fans. Video sections such as Youku and Tudou are also good platforms. If conditions permit, you can plan and shoot some short videos and put them up there. If you don’t have the ability to shoot, you can combine hot topics, edit some videos and then embed your own advertisements. Do a good job of keyword optimization and choose the right hot topics, and the exposure can reach millions. Although Weibo is declining, it still has a large user base. You can set aside some budget to do a rewarded forwarding, or find a big Weibo account to forward it. You can get hundreds of thousands of exposures in minutes and increase your fans. 2. WeChat platform and WeChat public accounts must be given special attention. Don’t pay too much attention to the number of fans in the early stage. First, do a good job in content and write hot articles. Try to have more than a thousand readers for each article. Otherwise, the articles you send out will not have much meaning. I suggest that a new account post two pieces of content each time in the early stages. One should be a picture or text that is particularly popular recently and can cause dissemination, and the other should be a picture or text that is closely related to your own brand. This will increase the number of article readings and brand exposure without losing fans. One thing I want to emphasize here is that high-quality content is the key. You don’t have to guarantee that you will post it every day. Shoddy content will be counterproductive. After you have created a hot article, you need an outlet for dissemination. This requires the operator to first set up his own WeChat account. The private account must have at least one thousand followers, and then find connections to help you spread the word. After a month, when the number of your followers grows to more than four digits, the official account is basically alive. Next, if you continue to publish high-quality articles, it is very likely that they will be read thousands, tens of thousands or even hundreds of thousands of times. Of course, it is best to promote the H5 page on WeChat, such as WeChat mini-games, interesting quizzes or lucky draws. In short, as long as there are people participating in the activity, the purpose is achieved. There are many websites that provide free templates now, and I personally think they are very exquisite. I suggest that you make full use of them to make your brand promotion look high-end in minutes. When you are doing H5 page communication, you must not think about introducing the product and brand first. No one will read this boring theme even if the interface is beautiful. You need to plan the copy and theme well, for example, family, love, year-end review, etc. In short, you need to make the audience resonate with the theme you are communicating, and then put the brand at the end. 3. Search engines: Make full use of products under search engines such as Baidu, 360, and Sogou, select some keywords for optimization, such as brand words and industry words, and post content on platforms such as Baidu Experience, Wenku, and Q&A. While optimizing keywords, increase brand exposure. It is best to post every day and focus on the accumulation of quantity. 4. Other Internet platforms, Zhihu and Guokr, are also good platforms for brand promotion. On Guokr, you can create and manage groups based on brand words, and members of the groups can be gradually converted into users. Zhihu is a platform where great people gather. Simply posting questions can easily lead to being drowned out. However, if you can get some big Zhihu users to help you, the effect will be extraordinary. The exposure will be in the hundreds of thousands, and the quality of the audience will be very high. I solemnly remind everyone that if you use the right method, you can find help from big Zhihu users through private messages. I have personally tried it. In addition, when creating content, you must be good at tracking hot topics. For example, before, a new “travel” brand was launched by Taobao, and the “go” style became popular on the Internet. We can combine various hot topics and product features. As long as we do it well enough, many large public accounts will package and forward them. After all, they also need content. For example, the recent JD Love incident has caused a public relations campaign, and many small brands that have never been heard of before have also taken advantage of the opportunity to market, with very good results. The above are some methods and channels for free brand exposure. I hope they will be helpful to everyone. This article comes from Felix's contribution. Please indicate the source of OPP Apple Garden when reprinting. |
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