5 ways to build accounts for online alliance promotion

1. Account Structure Concept

The account structure of the online alliance can be divided into four levels: promotion account, promotion plan, promotion group, and creativity.

2. Contents that can be set at each account level

1. Account level: You can use affiliate marketing tools and report customization functions.

2. At the promotion plan level, you can set the budget limit for the delivery, and set the delivery time, delivery schedule, delivery device, and mobile bid ratio.

3. At the promotion group level, you can perform operations such as delivery region, additional information, audience description (interest or behavior), delivery bid, display type, etc. You can also set up bidding by site and IP filtering.

4. Creative level: create, modify or replace creative content, and modify URL links.

3. The importance of a reasonable account structure

A reasonable account structure setting is the basis for achieving good results and also provides space for subsequent optimization. The concept of setting up the account structure is to refine the delivery. This can ensure focused delivery and better control over the delivery effect. Refined delivery means dividing the account structure based on comprehensive considerations of multiple dimensions such as population, products, websites, materials, etc., to avoid unclear levels and lack of emphasis in the account structure.

4. Common methods for dividing account structures

1. Divide by population: Divide into three groups according to the audience tree of the alliance (brand audience, category audience, industry audience). Because different audiences bring different marketing values, delivery can be more targeted.

2. Divide by product: When promoting multiple products at the same time, since different products are divided into key and non-key ones, and different products have different target groups, they need to be distinguished in website selection and material writing. Therefore, different promotion plans can be set for each type of product based on different products.

3. Divide by website: select multiple website industries for promotion. The population characteristics in different industries are different, so the effects they bring are also different. Differentiated delivery can distinguish which industries are more suitable for delivery and lay the foundation for subsequent optimization.

4. Classification by materials: Multiple materials are used for promotion at the same time - text, pictures, Flash. Different types of materials require different bids to get the best display opportunities, so they need to be placed differently.

5. By region: promote in different regions, with different focuses in different regions, and focus on key regions.