Inventory: Five regular and long-term side projects that can make money at home

Today’s content is a bit too much, the full text shares five regular and long-term side projects

Project 1: New Media

Let’s first understand what new media is. The so-called new media, compared with traditional media such as newspapers and magazines, has no threshold. Everyone can do it, everyone can spread it, and everyone is a media.

Each of us can publish information through new media platforms. As long as the content is good enough and compliant, it can get a lot of exposure and dissemination. Therefore, new media naturally has marketing value.

New media monetization is a way to increase income for new media creators by maximizing the potential value of new media accounts.

There are many mainstream new media platforms, such as:

1Toutiao (Toutiao account)

Advantages: Large platform traffic, easy to apply, high traffic can be obtained even with few fans

Disadvantages: It is not included in the search engine in a timely manner and the ranking is not very high.

2Baidu Baijia (Baijiahao)

Advantages: Recommended Baidu homepage, Baidu news source, and author share.

Disadvantages: Low reading volume.

3Tencent Daily Express (Penguin Media Platform)

Advantages: Multiple platforms (Tencent News, Tiantian Kuaibao, Tencent Mobile, Tencent News plug-in for QQ browser,

Mobile QQ News plug-in, QQ public account) one-click distribution.

Disadvantages: It is not easy to pass the "trial operation" stage.

4. Phoenix.com (Phoenix account)

Advantages: Phoenix.com’s self-media platform was launched not too early, as it officially started operating its own media in January 2015. Because of this, there are not many authors on Phoenix.com’s own media platform for now, and its articles are easily recommended.

Disadvantages: The review is difficult and extremely high conditions are required to open an account.

5Sohu.com (Sohu account)

Advantages: Easy to apply, Baidu news source has high weight, and articles are easy to pass.

Disadvantages: The number of readers of Sohu self-media articles is not very high. Of course, it is higher than Baidu Baike, but far lower than Toutiao.

6. NetEase (NetEase)

Advantages: Getting editorial recommendations can easily lead to high traffic.

Disadvantages: No referrals and low traffic.

7. Yidianhao (Yidian News)

Advantages: The platform has large traffic, and even with few fans, you can still get high traffic.

Disadvantages: The article cannot include a URL at the end and cannot bring in external links.

8UC Headlines (DaYu Account)

Advantages: Dayu accounts mainly target mobile traffic, are more suitable for entertainment content, and have very good traffic.

Disadvantages: They are all entertainment fans, and it is almost impossible to attract traffic to their own fish pond, so they can only make money from Dayu’s own advertising.

9 WeChat public account (Tencent)

Advantages: The audience is very large, and various businesses can be opened in combination with the official account functions. It is not limited to Qianxin Media itself and can carry out commercial operations.

Disadvantages: Service accounts can only publish articles four times a week, and compared with other self-media platforms, they are closed in a circle. The originality is not well protected and the article is seriously plagiarized.

10 Sina.com (Sina Weibo)

Advantages: There is no need to talk about the advantages of Sina Weibo, as everyone knows that it has a large number of users.

Disadvantages: Sina’s public accounts have the most stringent entry requirements among all self-media platforms. It is impossible for ordinary people to enter Sina’s self-media platform.

Why monetize new media?

In order to produce high-quality content, new media creators have invested a lot of time and energy in creation, attracting a certain scale of fan attention and a small amount of platform advertising revenue. However, new media creation cannot survive solely on sentiment and meager platform advertising revenue.

Most new media creators still have expectations for material income, and new media monetization provides creators with a way to increase their income.

The essence of business is exchange, and the prerequisite for achieving an exchange is that the buyer and seller establish a "connection" and know each other's existence. Connection is the premise of all business. For qualified Internet players, as long as the connection is established and there is a convenient way to access information, there is no need to worry about monetization.

How to operate new media monetization?

Here are a few ways to share:

1Earn advertising revenue from self-media platforms

This is easy to understand. The more people who watch the articles and videos you post, the higher the advertising revenue will be. Toutiao can earn 2-4 yuan for 10,000 views and readings, while an original content can earn 200,000-300,000. That is to say, a video with 200,000 views can earn up to 500-600 yuan. Baidu Baijiahao can earn 20-30 yuan for 10,000 views and readings. This is the income from non-original content. It will be much higher if it is original.

If you want to make money from platform advertising fees, just play these two platforms well. If you play them well and specialize in them, making money will come naturally.

As for what content to create, it still depends on your own resources and interests. One of the fans of the website is an animation designer. He creates his own small animation videos every day and he passed the novice period in just a few days. We have suggested to him that if he combines some jokes on the Internet with animations, the effect will definitely be excellent.

We have all seen those short videos of crosstalk with animation. The effect is too good, but if you stick to it, it will definitely become a hit. Is it difficult to make money? Maybe an animation or design company will come to us for collaboration.

There was another fan who originally wanted to create a financial account. Later, we learned about his personal situation and found out that his girlfriend opened a dance studio. Isn’t this a better resource?

Post videos of the studio's daily customers dancing, correct their dance moves, point out the essentials of dancing, and give suggestions from an ordinary person's perspective on what kind of dance to dance, what kind of dance to dance for weight loss, and even make the videos into special topics on weight loss, beautiful buttocks, etc.

How could such a video not be popular? Can the playback volume be low? Identify a field and dig deep into it, and you will be the next big headline.

Some friends may say, I don’t have these resources, I can’t write, and I don’t have any culture. Can I work in new media? Working in new media is not about writing essays or being a writer. We are all ordinary people and no one is much more educated than anyone else!

What we do in new media is to create content, not write content. What is creation? It means making use of the endless resources on the Internet, identifying a field, and then editing the articles and videos in this field into your own, and then posting them on new media platforms. It is that simple.

The big names in new media also do this. As for whether you can do it or not, it all depends on whether you want to do it and whether you have the desire to make money.

Some of our members have not even graduated from elementary school. Feng Chao has never written two essays since he was a child, but now he can make tens of thousands of yuan a month by relying on new media. He is now preparing to build a team to expand it. Once you do it and find the skills, making money is inevitable.

Another friend told us that he had posted many articles and videos, but not many people read them, with only a few hundred views. We want to say that there are ways and skills to do anything and in any industry.

If you don't do any research or make any plans, and just copy a couple of articles from somewhere else and post them online, it would be strange if anyone would read them. It is impossible to do well in new media without studying and mastering these technical things such as keywords, hot tags, titles, etc.

Others’ hundreds of thousands or even millions of reads and views are the result of their successful experiences gained after many pitfalls and losses. It is wishful thinking to expect an article to become a hit right away.

It is recommended to do more research, read more successful articles by others, and learn more. As I said, if you don’t know how to do something, learn it. Learning is the best way to make money.

2. Drain traffic to WeChat to sell products and make money

On Toutiao, there are many videos that introduce certain health knowledge or a certain industry. The ultimate goal is to attract users to their WeChat through these videos, and then make money by making transactions on WeChat. Because the fans who come are accurate, the conversion rate is super high.

For example, for hair loss products or weight loss products, a video with 10,000 views can bring in at least 100+ accurate fans and close at least 10 orders. The profit of each order is at least 200 yuan, so 10 orders means a net profit of 2,000 yuan. This is just the effect of a video.

What I have to do every day is to hire 2-3 girls to find videos of various related products on the Internet, then edit them into my own videos, and upload them in large quantities to various new media platforms. I just have to wait for the transactions to be completed and the shipment to be completed on WeChat.

Sometimes making money is as simple as that. Find the right method and open up the entire money-making process. Making money will be an automated process and not as difficult as you think.

Fans often add us on WeChat and say that they have products but don’t know how to sell them, and want to cooperate with us. In fact, using new media to attract traffic and close deals is the best way. There is no need to seek cooperation from us, as we cannot do that!

Now is the bonus period of new media, and various restrictions are not very strict. It is not difficult to make some money by taking advantage of this wave of bonuses and operating a product well.

3New Media Taobao (New Media E-commerce)

Now Toutiao and Baijiahao have opened the product function, you can add links to products such as Tmall, JD.com, Amazon, etc. in the articles, and you will get profits when purchases are made. An article with 10,000 views can earn you about 200-500 yuan, which is also a good monetization channel.

Many people who used to work as Taobao customers in WeChat groups have already switched to new media, because WeChat now has too many restrictions, and everyone has become immune to the coupons sent out in the group every day.

Selling products through articles will definitely be a major trend in the future of new media. As long as the articles are well edited and the product selections are attractive, you can make money.

4. Make money by taking orders from self-operated advertisements

This method is the least technical and a fool-proof way to make money, but the prerequisite is that the new media account we operate must have a huge number of readers and broadcasts, open self-operated advertisements, and go to some order-taking platforms or QQ groups to accept advertisements.

However, we really do not recommend this way of making money. With this advertising space, what else can you sell? If it really doesn’t work, you can also direct traffic to the official account! There is no need to help others sell goods! That would also be a disservice to the fans;

Project 2: Cross-border e-commerce

What is cross-border e-commerce?

According to the official explanation, cross-border e-commerce, referred to as cross-border e-commerce, refers to an international business activity in which trading entities in different customs territories reach transactions, make payments and settlements through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics.

In simple terms, it means opening an online store and selling goods abroad to all parts of the world.

Why do cross-border e-commerce?

Let’s first make one thing clear: cross-border e-commerce will still be a very good entrepreneurial direction in the next few years. So is cross-border e-commerce easy to do? Such a question is indeed difficult to answer. There is no easy industry in the world. Whether it is easy or not depends on the individual.

The development of domestic e-commerce has solved the problem of retail channels, but on the other hand, it has also made the prices of domestic goods transparent. Merchants can only engage in price wars, hoping to increase sales and then raise prices. However, this is difficult to achieve due to the lack of financial support and considerable risks. While prices are transparent, the costs of through trains, advertising, etc. are getting higher and higher, and sellers have to explore new channels.

From this perspective, the prices of Chinese products are not yet transparent internationally. If you have innovative products or high-quality sources of goods, it is worth a try. After all, China's manufacturing industry is still quite developed and labor costs are low.

As a traditional foreign trade enterprise, cross-border e-commerce has eliminated traditional exporters, importers, foreign wholesalers and retailers, and saved the cost of intermediate channels. Just imagine that with the popularization of the Internet today, you can check online before buying something. The same product, more choices, and lower prices. The existence of such a platform is bound to affect traditional foreign trade. From this perspective, cross-border e-commerce is also the future development trend of the retail industry.

How to operate cross-border e-commerce?

Let me answer this question directly in the form of a question and answer:

1How to do cross-border e-commerce if you are not good at English?

When entering for the first time, everyone thinks that language is a universal barrier, but it is not. In fact, the translation software is already highly intelligent and there is no problem translating a web page or something.

Many cross-border platforms have also opened Chinese pages. The language barrier now only exists when you are writing descriptions for your products. Of course, there are many service providers in the market. With a little money, you can hire someone with a bachelor's degree in English to help you translate.

1What should I do if I don’t know how to use foreign platforms?

In fact, for those who like to research or want to succeed, we think that platform operation is not a problem. Listing and delisting, function settings, are similar to Chinese websites. You just need to pay attention to some points that deserve attention. For example, Amazon requires UPC codes to list products. Basic knowledge can be supplemented by reading some materials.

2How to choose the right platform?

Those who are planning to engage in cross-border e-commerce all know Amazon. It is no problem to say that it is the leader in the cross-border e-commerce industry. It can be said that most of the big sellers in China’s cross-border e-commerce have done business on Amazon. So is Amazon suitable for you?

It can be viewed from two dimensions. First, do you have an advantageous source of goods? If you still have to source your goods from 1688, then try other platforms first. Amazon can become the leader in the cross-border e-commerce industry, and basically includes almost all super sellers in China. Super sellers are like Tmall stores, with high rankings and high prices.

If you don’t have an advantageous source of goods, you don’t have a ranking, and your price cannot be low due to problems with your supply channels, then you won’t be able to compete. There is a prerequisite for competing in operational technology, which is that you must first be qualified to compete with others, and your advantage is your basic qualification.

The second dimension is how much money you have prepared. Nowadays, individuals can no longer open stores on Amazon. Only companies can apply. Therefore, whether you have a company becomes a prerequisite for opening a store. Once the store is opened, Amazon's on-site advertising is also very expensive.

What is in-site advertising? You pay Amazon to buy the keywords of your products. When someone searches for the keywords you bought, your products will be found, increasing exposure. This is an everlasting topic in e-commerce, similar to Baidu's pay-per-click service in China.

You can also choose some other platforms, such as the mobile version of Dark Horse, which is also very popular at the moment, WISH. The good news is that WISH supports individual registration. You just need to fill in the corresponding information and take a photo with the newspaper of the day and your ID card.

Personally, I think WISH is a platform suitable for beginners, with large traffic and low cost. It is worth mentioning that WISH adopts a push mechanism. WISH has a unique algorithm. It is decided by WISH who your products will be displayed to. WISH pushes products that customers can't stop buying based on their browsing history and information habits. Compared with the domestic e-commerce model, this is quite interesting. If your product is low-priced and good quality, then WISH is a good choice because it will make customers impulse buy.

Another option is an independent site, which is also a major feature of cross-border e-commerce marketing. What is an independent site? To put it simply, it is an independent website. You use your own website to sell goods. Foreign markets are not like China. Take the United States as an example:

E-commerce in the United States is quite fragmented, and most consumers do not have a particular preference for any one e-commerce platform. American consumers prefer the diverse choices of thousands of shopping platforms, which is very different from China. China's Taobao and JD.com have almost monopolized more than 70% of e-commerce consumers.

It is precisely because of the different market environment that the independent station model can thrive in the cross-border e-commerce industry. Compared with thousands of platforms, the rules of the independent station are determined by you. You are the boss. You no longer have to look at the platform's eyes and study the platform's rules. Your survival is in your own hands. This is a good feeling. You can be in control and you will feel safe.

Once you join the platform and your account is blocked one day, you will be left with nothing. Don't expect to appeal. There is an 80% chance that you will not succeed, unless you are a big seller. This is the way the world is. It is difficult for the platform to pay attention to small sellers, just like it is difficult for ordinary people to protect their rights.

In addition to the issue of rules, the handling fees of independent sites are also low. The platforms are all over 10%, while independent sites are generally only 1% or 2%. Of course, compared to the platforms, the disadvantage is that you have to rely on yourself for your traffic. At the beginning, you don’t have any customers, and you need to find your customers yourself. This is a long-term layout, and it is almost impossible to make a profit in the short term.

As for the platform, if you know how to use it, you don’t need to worry about the source of customers. In general, from a long-term perspective, independent sites are superior to platforms. Once you have established them, it will be difficult for you to fail, and your profits will be higher. Of course, you need to judge for yourself whether it is suitable for you. The threshold for an independent website is still relatively high, and you need a little more to achieve what you want.

3What products are better to sell?

What products to sell depends on your personal resources, capital, capabilities and the stage you are in. It is recommended that you conduct a specific analysis based on your own situation. Also, there are many Chinese sellers who are very interested in the Southeast Asian market. Why?

Because they are all in Asia, the tastes of people are not that different, if they sell clothes. You don’t need to design your clothes specially, you can sell the clothes you sell to Chinese people directly to Southeast Asia. Isn’t that great? Of course, the bigger advantage is the seasonal issue.

Southeast Asia, especially Singapore and Malaysia, has a tropical climate all year round and is a good market for selling summer clothes all year round. As an ordinary seller, you can purchase summer clothes in China in winter and sell them there. Purchasing off-season clothes is generally very cheap. In addition, if a company engages in cross-border e-commerce, it can also be used directly to clear inventory.

Anyone who knows the history of domestic e-commerce development now knows the development of e-commerce. In the next few years, domestic platforms such as Tmall, JD.com, Pinduoduo, Vipshop, etc. will continue to grow, but the growth rate will gradually slow down and the room for growth will be very limited.

In other words, if you are still focused on domestic e-commerce today, in the next few years, apart from competing with your peers, you will also have to spend a lot of money to maintain your existing achievements. Remember, this is maintenance. The cost of developing new customers will become higher and higher, and there is little room for growth.

Taking into account factors such as labor costs, inflation, RMB depreciation, rising raw material prices, etc., it would be great to be able to maintain the current profit. I won’t go into details here.

Cross-border e-commerce (retail) has only been in its infancy for a few years. Currently, many infrastructures are gradually being improved, platforms are being improved, and sellers' shopping awareness is gradually maturing. The global economy is recovering, and purchasing power is gradually increasing. This is actually a good time for cross-border e-commerce.

Project 3: Novel Distribution

What is novel distribution?

Many people usually have the habit of reading novels. When they have nothing to do, they will take out their mobile phones to read novels to pass the time. Whether they are taking the bus or the subway, you will see many people around them reading novels on their mobile phones. It can be said that novels are now a very mature industry, and people are more willing to pay to read wonderful novels, and have developed the habit of paying to read.

Friends who love to read novels may often encounter a scenario: when they are reading an exciting part, the novel is gone, and they need to click on the original text and pay to recharge before they can continue reading. If the novel is very attractive, many people are willing to pay to continue reading, so now many public accounts are promoting such novels, and this kind of promotion is a way of distributing novels.

Some of you may not quite understand the meaning of the word "distribution". For example, when someone handing out flyers on the street hands a flyer to you, this is called "distribution". In other words, it means delivering promotional materials to the hands of the target audience.

Why do novel distribution?

One reason is that it does make money. These novels are assigned to these WeChat public accounts by the novel platforms, and the public accounts can get 80%-90% of the profit share.

That is to say, if you recharge 100 yuan, the public account can get 80-90 yuan. If the public account has 10,000 fans, you can usually earn about 2,000 yuan for one novel. The more fans you have, the more you can earn.

If you have a WeChat public account and don’t have a better monetization model, you can also choose this kind of monetization project, and the returns are still good.

The second reason is safety. In the past, public accounts basically monetized by taking on some violent advertisements that hurt fans, because it made money quickly. However, people gradually realized that this behavior was too short-sighted. After posting for a period of time, the public account was basically of no value.

This is different for novels. You don’t have to worry about the safety of the account. By making good adjustments to the scale of the content, you can both increase fan activity and generate long-term profits.

The third reason is good sustainability. According to the current average level in the industry, the average recharge generated by a fan is more than 5 yuan, and the active retention of reading is very good. This is mainly because fans have formed a reading habit and continue reading after finishing one book.

Having experienced short-term projects, I find that the longevity of a project is a very important factor in generating stable income. One-time deals take too much energy. This is an important factor in most teams transitioning to a novel system.

Fourth, it is in line with future development. Novel reading itself is a kind of content. With the formation of domestic knowledge payment and convenient payment on WeChat, this trend has gradually emerged. The industry is also more determined to develop this model in a positive way. In short, payment for content will be the direction of development of payment on WeChat.

How to operate novel distribution?

Currently, novel projects are mainly divided into three modes, namely, order dispatch, agency, and distribution. Next, we will explain in detail how these three modes operate.

1. Order dispatching mode. The first model is to dispatch orders. This way of making money is suitable for friends who have a large number of fan resources on their personal accounts, and most of the fans are women or young people.

The novel platform will help you open an independent backend, where you can monitor the novel's click rate, order volume, number of registered members and other operational data at any time, and generate promotional links for novel chapters with one click. You can freely annotate the links, promote and assign orders freely.

As long as someone recharges through your promotion link, you can get income. Everyone can participate in this model. Those who have a public account can use a public account, and those who don’t have a public account can use QQ, WeChat groups, Baidu Knows, Baidu Reading, etc.

You can also do comment promotion on novel platforms such as iReader and Qidian Chinese Network. In short, find a promotion channel that suits you, and you can make money!

2.Agency mode.

The second type of agency model is also the main target of WeChat’s current ban, which is what we call secondary distribution, tertiary distribution, etc.

This model is often established on the basis of dispatching orders. For example, when someone shares a novel on WeChat Moments, someone who is also interested in this format can become the agent of the former, in other words, the next buyer.

When the downstream dealer completes the agency distribution of the novel, he can only get a lower proportion of the share, and the upstream dealer can still get a certain proportion of the share from the downstream dealer. It is for this reason that WeChat officially banned this model. However, this mode is not recommended at present. Please try again after the hype has passed.

3. Distribution model.

The final distribution model requires a large amount of traffic, especially for those who have thousands of public accounts. Just use attractive titles and cover images to attract users to click, because the content are all popular paragraphs selected for you by the platform. All you have to do is attract more traffic to the official account.

The novel platform will directly build a sub-site for you under the main site. This is a platform that belongs entirely to you, and you can open the order distribution mode and agency mode to the outside world.

All novel projects are essentially CPS models, and the novel dispatching is also the same thing. In fact, the essence has not changed, it is just that the "product" has been transformed into a safer form. This idea is actually worth learning from;

We clearly know that advertising through WeChat and Internet traffic will have a good conversion rate and good revenue, so why can't we come up with more different forms of products, try to abide by the rules, avoid some risks, and then use them to generate more value in the longer term?

Project 4: Taobao store group

What is a Taobao store group?

As the name suggests, we open a Taobao store, but we do not prepare goods, organize goods, or ship goods ourselves. The entire e-commerce platform (mainly 1688 and Taobao) is our source of goods.

We use a certain product selection method to continuously upload products in batches to Taobao stores, and rely on Taobao's traffic support for new products to obtain traffic. We do not need to obtain orders through large numbers of fake orders or through traffic express and other money-burning methods.

Because they do not use paid promotion methods and most of the store group employees are not professional Taobao operators, the monthly profit of a single store has a ceiling, and around 3,000 to 8,000 is within the normal range.

Therefore, the store group is centered on the group, that is, opening stores in batches and on a large scale, and standardizing and replicating the same gameplay, so as to achieve more satisfactory results and obtain richer profits.

Why can the no-source store group model exist?

1. The cultivation and maturity of the public's online shopping habits over the years have supported a sufficiently large e-commerce market, allowing every practitioner and every way of playing to have the opportunity to obtain a certain profit in the e-commerce market.

2. The benefits brought by the improvement and popularization of smart phones. In the past, when people shopped on computers, they would do a lot of comparisons, comparing prices, styles, sales, and reading a lot of reviews.

Now with the improvement of smartphone functions, everyone is accustomed to placing orders and shopping on mobile phones, and the size of mobile phone screens limits everyone's frequent comparison of products. This will prompt buyers to place orders quickly and to a certain extent avoid everyone buying products with high sales and many good reviews.

3 The principle of taking it off the shelves within seven days. Taobao platform has a virtual seven-day product removal and delisting rule, that is, from the time the product is uploaded at a certain point in time to the zero point seven days later, the product has the highest weight. That is, it is easier to appear in front of consumers and easier to place orders. It will be put back on the shelves immediately after being taken off the shelves, and the cycle will repeat over and over again. Because it is virtual, no special manual operation is required.

4,000 people dry noodles. The Taobao platform will automatically capture all the buyer's information, including consumption habits, price preferences, search history, etc. It will also capture the seller's store information, main categories, delivery time, price range, etc. The platform will automatically match the information of the two, so as long as the operation is proper, the store will be able to make orders and make profits.

5. Competition among e-commerce platforms. In addition to Taobao, other e-commerce platforms include JD.com, Pinduoduo, Suning, etc. The competition among these platforms will force Taobao to divert some of its traffic to small and medium-sized sellers. Otherwise, there will be a large-scale withdrawal of merchants, which will seriously damage Taobao's entire e-commerce ecosystem and kill excellent seed merchants.

Why create a Taobao store group?

Because the no-source store group gameplay has the following advantages:

1. No need to store a large amount of goods, reducing financial pressure. If there is no need to enclose the goods, there will be no need for funds to enclose the goods, warehouses to store the goods, professional packing and shipping personnel, etc., and the financial pressure will be much less.

2No need for very professional operational knowledge. Many friends who have just started to open a Taobao store feel that it is a bottomless pit, with no end to learning and they don’t know where to start. The no-source store group is simple and easy to use, easy and stress-free. After only concentrated short-term learning, you can embark on the road to profitability.

3. Don’t drive and make fewer orders. It is impossible to completely avoid fake orders when doing business on Taobao. Friends who run regular stores usually have to spend money to open a through train to test products and promote them. These require a lot of money and operational capabilities. The gameplay of a store group without source of goods does not need to be so complicated.

5 As for brushing orders, the cost of a professional brushing order is about 15 to 20, which many sellers can no longer afford. A store group with no source of goods only needs to find relatives and friends to brush a few orders to start the order, and the cost is very low.

6. Can operate for a long time. First of all, our positioning is: Taobao store. We opened stores on the Taobao platform and made profits by selling goods. We and the Taobao platform are interdependent. So, theoretically speaking, as long as Taobao doesn't collapse, the group of stores without sources of goods will not die.

Secondly, our model: store group. Simplify profit and mass replication. The focus here is on groups, which means opening more stores. Please note that Taobao prohibits duplicate distribution of goods, not opening multiple stores.

Although a person can only open one personal C store with one ID card, he or she can open up to five corporate stores. For these five stores, you only need to take care of the relevant details and avoid duplicate distribution. The companies of big sellers on Taobao or Tmall usually have multiple stores, so the store group model is completely fine.

How to operate Taobao store group?

Three operation modes of store groups:

1. Collect a group of Taoke stores at a low price.

Now Alimama or Taobao is blocking Taoke store groups, because you sell Taobao products at low prices, which does not bring new traffic to Taobao, but instead causes unfair competition.

For example, a box of nougat sells for 100 yuan on Taobao, and the Taobao affiliate commission is 20 yuan. However, in order to sell it, the seller who runs a Taobao affiliate store sells it for 95 yuan, which is 5 yuan cheaper than the previous seller, and then earns a commission of 15 yuan. So where do their products come from? The main method is to use software to retrieve data from Alibaba Mama, and then select all products with good sales and high commissions and put them on the shelves.

2. High-priced, extensive and single collection.

This method is to directly collect products from the upstream supplier and then put them on the shelves at a higher price. For example, if you sell a product for 100 yuan, you add 20 yuan to the price and finally sell it for 120 yuan, making a profit of 20 yuan difference. If this product participates in the Taobao commission system, you may even earn commission.

Using this method, his products are collected from peer stores or previous stores. Because this method collects products based on stores or keywords, it is possible to collect all the products of a store.

This is also all achieved using software. This method was more popular before mid-2017. However, in mid-2017, due to a large number of violations, mainly duplicate goods and image shield violations, Taobao cleaned up these stores and products - a large number of them, resulting in a large number of dead stores, and some even failed the review.

These two ways of playing are not very easy to do now, especially once Taobao Affiliate violates the purchasing regulations, it is difficult for you to earn Taobao Affiliate commission at this time. It is very likely that after you have been doing it for a long time, Alibaba Mama will judge that you have violated the regulations and block your commission. This is quite risky to do now, and I don’t recommend you to do it.

3. High-price fine fission operation

This is also a price-raising model. If there is a commission, you can earn another commission. This is the same as the second one. The difference is that we use manual positioning and product selection to refine artificial fission. Why adopt refined manual product selection? Because when selecting products, you will have a higher success rate if you choose according to the requirements, rather than depending on your personal evaluation and preferences.

In the collection method, it is not easy to control the title, because it will collect a lot of titles, and then you will find that the products and keywords do not match, there are many differences, and because it is collected by software, it is difficult to avoid this risk.

Through manual product selection and refined title creation, keywords and products can be matched as closely as possible, so that the keywords and products searched by others are consistent, thereby increasing the chance of purchase. In addition, optimization and upgrades will also be carried out.

The final product optimization may only leave less than 1,000 products. This operation will be safer and easier, and will not result in store closures or violations.

Project 5: Internet Public Relations

What is online PR?

The official explanation is: Network public relations (PRONLINE), also known as online public relations or E-public relations, uses the Internet's high-tech expression methods to create a corporate image and provides new ways of thinking, planning ideas and communication media for modern public relations.

The popular explanation is that they make money by helping others delete negative information on the Internet. Some companies are very afraid of negative information on the Internet and will try every means to delete it if there is any negative information.

Why do online PR?

This project is very profitable. According to relevant sources, if it is operated as a team, the average annual income can reach 1 to 5 million. If you operate it yourself, your annual income will be between 200,000 and 500,000 yuan if you work full-time.

How to operate online public relations?

There are 2 operation directions, one is gray and the other is regular. We are only talking about the formal ones here;

Some people specialize in cooperating with certain channel dealers to make a profit from the price difference. You can help them find customers. For example, the moderator of Baidu Tieba has the authority to delete posts, and you usually have to pay him to delete posts. These people have various channels to delete posts on various platforms, and you can still make some money from the difference.

For example:

Netizen Xiao Shang has first-hand channels to delete posts on platforms such as Tieba, Tianya Forum, and Zhihu. It costs 100 yuan to delete a post on Tieba, 2,000 yuan to delete a post on Tianya Forum, and 2,100 yuan to delete a post on Zhihu.

Most people don’t know what the exact price is, so they can raise the price by 1,000-3,000 yuan on this basis, and then post advertisements on QQ groups, Tieba and forums themselves.

If only one order is completed in a day, it is easy to break the daily limit. In the past, many people worked on this project, and countless of them earned 300,000 to 600,000 yuan a year. Is it easy to find such a channel partner? You need to have some connections. If you don't have any, you can only earn some commission, three to five hundred yuan in gifts every day. You can't make a lot of money, but it's still possible to make 100,000 or so a year. This kind of operation is to conduct online rights protection and signing business in a positive way.

Because our rights protection is formal, you must make sure to clarify the authenticity of the other party when doing it. Don't help others to mess around, otherwise you will be in a passive position.

The main way to protect rights is actually to delete articles that defame a certain company or brand. Of course, the company must be a formal company with complete qualifications.

There are 2 aspects to deletion:

—Search engine is also called snapshot, with Baidu as the main one (the purpose is to find no corresponding snapshot through a certain key search);

The second is the original website link, which is a change of changes (mainly divided into: news sources, forums, blogs, and the goal is to let the official delete the target article). Here are two ways to play:

Passive gameplay:

For example, if you use Toutiao to tell some companies that you can do negative rights protection, then others may just send you the links that need to protect rights. The specific operation method for deleting negative rights protection will be explained below.

Active play:

1 Collect various brand words to analyze.

2 Use the selected brand words to combine long-tail words.

3. Use the collector to capture the title and connection address of a negative word contained in this brand word.

4. Organize and classify the collected links, and then contact the corresponding company to inform you that it is an online rights protection company. It is best to have a company that can sign a contract.

Processing method:

The core point is two words: complaint, the core is the core of the post-deletion service that charges several hundred or several dry blocks at a time, which is the information difference. Prepare the corresponding complete information. Whether you are Baidu Q&A, Baidu Tieba, or Tianya Forum, you can use your complete qualifications to make a complaint. It can be handled in a few minutes at the fastest. The next thing is to delete the snapshot on Baidu, that is:

1. Delete the original website link through complaints.

2. Let the search engine delete the snapshot by operating Baidu snapshot update.

If you haven't tried it, you will never know how convenient it is. Of course, not all of them can be deleted have a certain chance, but the probability depends on whether the post you complained and the words you complained about and whether the information you prepared is complete.

The above are the 5 ways to make money by side jobs shared today. You can choose the one that suits you based on your own preferences and actual resources!

No matter how good the project is, we must have the right method. Therefore, the following are some suggestions for novices to operate the project; I hope it can help you; if you understand these points, I believe you can avoid many detours.

1. Direction selection:

What project is suitable for you? This question is really difficult for many people to answer! A large number of people have watched a lot of projects, but they just don’t know how to start! Feeling confused and without direction. I am always looking for so-called practical projects, but I can never find them!

Is it really because there is no practical project? Not, any project can be practiced. The reason why you feel that you cannot practice is not the project problem, but your own reason. What's the problem? There are generally several categories:

First, you don’t know yourself, don’t know what you can do, and what you will do!

Second, I don’t understand the nature of the Internet and think that online earning is easy. I can make money by entering this industry. As a result, I still have to learn a lot of things.

It still takes a lot of time to invest and someone to take care of it. It is not that easy, and the difference is very big.

Third, I am unwilling to give and do something steadily.

Therefore, if you want to find your own direction and find a project that suits you, you must recognize these three problems and solve them even more. At this time, what Gan Yi suggests that you do is to think about what you like and what you are good at. You can start from these two temples.

Because when we like something, we will have more patience and perseverance to continue to do it; and choosing what we are good at, combining the advantages of our existing resources to match the projects we want to do will make more results quickly. Of course, if there is one aspect, it is the best thing you like and what you are good at.

Nowadays, some people are sharing or training for others, telling us the skills of finding projects, which are to read more advertisements, etc., which I think is misleading for novices.

It is correct to watch more advertisements, but for beginners, no matter how good the product in the advertisement is, if you are not familiar with it, you cannot do it well. Some people are still saying that they have never done it before and don’t know what the situation is.

2. Learning improvement:

After choosing the right direction, how should I learn? One centimeter wide, one kilometer deep! If you can do this, you will definitely have a place in this circle.

Since you have chosen, start digging. Spend a certain amount of time every day to absorb nutrients and get the information and knowledge that can be obtained for free. Baidu, official accounts, and QQ groups search for a large number of keywords.

3. Resource accumulation:

One thing to understand is that any formal project needs traffic to support it, and the way to obtain traffic comes from the familiarity with the traffic diversion skills of major traffic platforms.

The so-called "---recruiting fresh food, you can eat all over the world" If you are striking qq, then no matter what kind of project you are, you should be able to dig out traffic from this channel. If you are good at posting, then no matter what kind of project you are, you should also dig out traffic from this channel. Therefore, traffic diversion skills are something that novices who earn online must learn!

Of course, there are a few projects that rely on the platform itself, so there is no need for traffic diversion skills. For example, self-media Taobao agents can get profit by writing good articles. The difference between the two is that the former has precipitation, while the latter has no precipitation!

4. Do more and think less:

The positioning needs to be very clear. First of all, you must understand that you are a novice! This is very important. The most important thing for the novice stage is to do more and think less. What is needed at this stage is brainless execution! implement! implement!

Failed during the execution process, then summarized the experience, then executed and repeated operations, and you will unconsciously find something accumulated.

At this stage, novices should not think too much, because it is basically meaningless to think too much at this stage!

Even if you want to think about it, you still want to continue to execute it. What you think is how to break through the bottlenecks when you encounter difficulties, rather than thinking about "The prospects for this project are not good, so do something else;

5. One reason:

Give yourself a determination to make! A few years ago I saw a saying: Persist in every day and implement everything. Let’s look at it in a few years: It’s really a great realm.

People are unconscious, so they need to give themselves a conscious reason.

For example, I have to read 20 articles every day. If I can’t do it, I will donate 200 yuan to Tencent Charity!

Then give yourself a deadline and expectation, for example, I will do this project for 3 months! During this period, I must persist and finally set a goal for myself, what results should I accomplish during this period! Break down the goals and plans to what needs to be completed every week and every day, and the daily tasks are over!

6. Analysis and summary:

Learn to summarize. When you have done all the above 5 points, it is time to summarize. It’s up to you to decide whether to give up or continue. If you persist, work hard, and the result does not meet your expectations, then it’s okay to give up at this time!

It doesn’t matter if the project is not successful, but you have gained experience in doing things and project experience. The value of these things is far higher than the value of profits obtained through projects! When you accumulate experience one by one, when you encounter other projects, I believe you have already had some operational logic!

7. Improve yourself:

There are no need for many projects, and there are no need for many skills. Grasp a project and a drainage technique to dig deep into it, accumulate resources, and accumulate experience, the rest is to understand the trends. You must know what projects and hot topics have recently been found through various channels, and judge whether you can do it based on the experience you have gained. This is judged based on your own situation, selectively, don’t do anything!

8. Natural mindset:

Don’t be impetuous, being impetuous will fail. Since you want to do this, then adjust your mindset. It is impossible to get rich overnight. It is also impossible to make money easily without spending time and energy by paying some tuition.

This awareness must be achieved, otherwise you will go back to work honestly! Many people in the circle show their income screenshots, not necessarily fake screenshots, but you don’t know that behind their income, what you pay must be different from what you imagined!

9. Principles of doing things:

You must have a scale in your mind to measure what should be done and what should not be done. There are many temptations on the Internet and it is easy to fall into it. If you know that you should not touch some things, you must not touch them, just like smoking.

If you imply that you are a good man if you don’t smoke, you will naturally not smoke. But if you break the principle and smoke, you will find that anyway, it doesn’t matter if you smoke occasionally. After occasionally, you will find that there is no difference between pumping a few more shots anyway, and you will fall step by step;

Let me add one more sentence: The most confusing thing in life is to want to succeed without growing up. You must first grow up and then succeed. A true master even forgets success and grows with all his heart.

From another perspective, even if we are making money, it is because we are excellent enough to make money, not when we make money, we only remember to become excellent!