Sharing tips on operating Xiaohongshu and becoming popular

As a grass-growing and sharing platform commonly used by domestic female users, Xiaohongshu has attracted countless young female users in China. Naturally, there will be many businesses that want to attract traffic and monetize on Xiaohongshu.

But Xiaohongshu is quite strict, and many people who post notes don’t get much traffic. So today, let’s talk about the latest operating skills of Xiaohongshu. If you want to be popular, please read it!

1. Create an account on Xiaohongshu in advance

No matter which platform, if you want to do well, first of all you have to be a normal account. If you start posting content right away, the system will automatically determine that it is a marketing account, thereby limiting the traffic or even eliminating it. Before operating a Xiaohongshu account well, you should first maintain the account, read notes, like/comment/collect/follow like a normal user. This is the basis for operating a Xiaohongshu account well.

2. Xiaohongshu Personal Account

Improve your account according to your positioning, such as avatar, nickname, personal information, personal description, etc. Be sure to write around the theme. The profile picture should be clear, the nickname should be memorable and relevant to the theme, and the personal information should be true. The description can be summarized in one or two sentences around the theme.

3. Xiaohongshu Content Quality

Originality is a prerequisite. Newbies can imitate others in the early stages, but they must have their own characteristics. Requirements: pictures must be clear and textured, copywriting must use more emoticons to enhance reading desire, title targeting audience + keywords + numbers + title party vocabulary + emoticons, picture ratio 3:4, up to 9 pictures, video high-definition with clear and distinctive pronunciation, and vertical field content.

4. Add keywords to Xiaohongshu

Xiaohongshu has two traffic entrances, one is the system’s automatic recommendation, and the other is the search box. Most users, when they are in a hurry for something, will use the search box to search instead of waiting for the system to recommend it. Therefore, the traffic of the search entrance is also very huge. Make sure to include the keywords that users want so that users can search for you and increase account exposure.

5. Xiaohongshu Release Time

The publishing time is generally chosen when users are resting. Everyone has time to review notes, such as in the morning when going to work, during lunch break, when returning home from get off work in the evening, on weekends, etc. Another point is that it is best to have a fixed publishing time to cultivate fans' habits, which is better for the account.

6. Xiaohongshu Topics and Tags

This is a must. When you post a note, adding appropriate tags and topics can give it more exposure opportunities. The system will push based on tags, which is more important. You can also appropriately take advantage of hot topics. Each hot topic has a huge number of users, so taking advantage of the popularity will get greater exposure.

What Xiaobai cares about most are these three points: first, what to post, second, how to post, and third, how to increase followers and monetize. Many people have no traffic and no followers because they skipped the first two most important steps. They only care about why they have no traffic and why they don’t have followers. They post randomly without a strategy and don’t select topics. If the content itself does not conform to the recommendation mechanism, how can they possibly build up their account?

7. What to post on Xiaohongshu

What to post involves track selection. If you want to create a profitable account, you must do what you are good at and is closest to money.

Start from what you are good at and what you like. If you are good at something, just do what you are best at and become an expert or companion blogger. If you are not good at anything, start from what you like and are interested in and become a development blogger. But there is a prerequisite, that is, there is market demand for what you do, that is, there are many people who need the content you talk about or the products and services you provide.

You may have heard of an opinion that is to avoid popular fields on Xiaohongshu, such as beauty and skin care, maternal and child care, fashion, emotions, fitness, etc., and go directly to niche fields. This is correct in principle, but if the niche is so small that few people are interested in it on the platform, such as an unpopular major, even if all the fields are recommended to you, not many people will read it, and the increase in fans and monetization will be very limited.

When it comes to what to post, 90% of people will encounter two situations. One is that they want to post too much, thinking that they know a little bit of everything and want to post everything. As a result, the content is very mixed and messy, and the platform and users cannot get your label and positioning.

This situation is easy to solve. Use your strongest part to compete in the market. It's absolutely right to do something that you have the background, expertise, and are good at.

The other is that you feel that you have no special skills and no endorsement. At this time, you should choose the track based on your future abilities. People will grow. As long as there is a direction that you are interested in, start accumulating knowledge from now on, keep doing it, learn and output on Xiaohongshu at the same time, you will gradually become powerful and win the trust and love of more people.

To sum up what to publish, you should choose an area that you have long-term investment in, or a direction you want to delve into in the future, or even something you want or are currently pursuing, and which also has market demand.

8. How to post on Xiaohongshu

How to publish involves topic selection, copywriting, cover and operation. Let’s look at them one by one.

1. Topic Selection

The quality of the topic determines the traffic ceiling. Rather than being better, it’s better to be different. How do we differentiate? In the same category, see what content is scarce and rarely discussed, and how you can make it new and innovative after what has already been discussed. When your content is differentiated, it will naturally stand out.

2. Cover title

In addition to the topic selection, another very critical point is the cover title. Your cover title determines whether people will click on your notes when they see them. If this step is very bleak, then the other data of this content will not be good, and the platform will not be able to continue to promote it to you. Don’t spend three hours creating content, then just decide on a title in three seconds and publish it. Sometimes it takes me 30 minutes to polish a title. You can imagine the importance of a title.

3. Good copywriting leads to good content

Copywriting is the matrix of all content forms. Your copywriting and presentation form jointly determine whether the content is high-quality, so it is recommended to make as many videos as possible. Almost all traffic from self-media platforms is supporting videos.

For spoken bloggers, copywriting is almost the entire content, but many bloggers do not write verbatim scripts and speak directly to the camera. The resulting content is not polished, the beginning is too long-winded and has no highlights to retain people, the information density in the middle is not high, and there is too much nonsense, so people will turn off and stop reading.

IX. Operation

After publishing an article on Xiaohongshu, you must learn to look at the operational data. I have shared before how to view the data. The number of clicks, completion rate, likes, favorites, comments, and number of fans of each content can all be seen in the background of Xiaohongshu.

10. How to increase followers and realize cash flow?

Some people increase followers in order to monetize, some people increase followers to look good. There is no point in blindly pursuing the number of followers. You need to know what your ultimate goal is. If it is for monetization, there is no direct relationship between increasing followers and monetization. Some students had only 300 fans and monetized 9,000 yuan in 3 days, while others had tens of thousands of fans but did not monetize a penny.

Therefore, when you are thinking about what to launch and choosing your track positioning, you should think about how you can monetize it. Of course, in order to unlock all the platform’s monetization rights, 10,000 fans are still needed.

So what are the ways to monetize on Xiaohongshu?

(1) Accept advertisements

There are good things to exchange and cash income. As long as you have several hundred fans in the vertical content field, you can receive cooperation invitations. With 5,000 fans, you can become a brand partner, join the official Dandelion platform, and make money openly.

(2) Promote products through promotion

Xiaohongshu itself is a grass-growing community and e-commerce platform. If you have 1,000 fans and open a small list, you can list products and earn commissions.

(3) Paid columns

It provides huge monetization space for people who have knowledge, skills and talents and work as consultants or teachers.

(4) Integrate the account and store

After upgrading to a professional account, everyone can open a store, and those who have physical stores and products should seize the opportunity. By selling products through content, you can earn income while you sleep every day.

(5) Live streaming to sell goods and teach courses

I will broadcast live every Tuesday to Saturday at 21:00, and everyone can do it.

(6) Online customer acquisition

Through content, you can be seen by more potential users. As long as your content is good and you show your true personality, you will always attract people who share the same feelings and generate more links and cooperation.

If you really want to increase your followers, remember two key points: first, your content must be good, and second, your personality must be popular, positive and real.

Well, the above is the latest sharing of Xiaohongshu’s operating skills. If you want to be popular, please read all the content here. Xiaohongshu platform prefers high-quality original content. You can try more and see how other people write their notes. Imitate first and then surpass. This will make the quality of your notes improve faster!

Author: Xihan Silhouette

Source: Xinxi