How to increase the popularity of Douyin live broadcast room?

Short video content and live streaming have always been topics of great concern.

Especially live streaming sales. This is the key to whether an account can be successfully monetized, and it is also the basis for determining whether creators can continue to provide high-quality content to users.

If you want to monetize live streaming, you need to increase its popularity. Now let’s analyze for you: how to increase the popularity of the live broadcast room.

1. Logic for recommending live streaming traffic

If we want to increase the popularity of the live broadcast room, we must first understand the recommendation logic of Douyin Live . Where do the users of the live broadcast room come from?

Currently, the users of Douyin live broadcast room mainly come from the following channels: recommendation page, local page, fan attention, live broadcast square, hourly ranking, and pk live broadcast.

When your account has fewer followers, the popularity of your live broadcast room still depends on platform recommendations. But if you want to get the recommended traffic from the platform, it depends on the popularity of your live broadcast room and how much users like it.

In fact, this is the same principle as Tik Tok’s content recommendations: the more users like you, the more I will recommend it to you.

The two key factors that determine the popularity of the live broadcast room are:

User viewing time: the time a user stays in the live broadcast room after entering it;

Live broadcast interaction rate: users’ interactions with the live broadcast room, such as speaking, sharing, and giving gifts.

In simple terms, it means:

• The longer the audience stays in the live broadcast room, the higher the popularity
• The more red hearts in the live broadcast room, the higher the popularity
• The more audience speakers and the more times they appear, the more popular they are.
• The more gifts, the higher the popularity

The more popular the live broadcast room is, the higher the chance it has to appear in the platform's [Recommended] list, allowing more users to see your live broadcast room.

2. Live Broadcast Preheating

1. Video warm-up

If you cannot broadcast 24 hours a day, it is very necessary to tell users in advance about your broadcast time, as well as what products, discounts and benefits your live broadcast room will bring to users.

It can be said that this step is an essential action before the live broadcast starts.

For example, Luo Yonghao, who has 14.889 million followers, always tells everyone the start time of his live broadcast through a joke/video before the live broadcast.

Recently, Luo Yonghao also made a series of live broadcast previews titled "This is not the way to save money", and the user interaction effect was very good.

Generally speaking, our live broadcast trailer video can be released 3-5 days before the broadcast. If necessary, we can cooperate with the delivery of DOU+ to highlight the live broadcast date, theme and other information in the video content.

2. Account page and nickname preheating

Three days before the broadcast, you can change your personal account information to your nickname + broadcast time, and add the live broadcast time and date in your personal profile.

For example: the live broadcast will be at 8 o'clock tonight. By making a live broadcast preview in this way, fans will know when the live broadcast will be held and will watch the live broadcast at this time.

3. Preheating of off-site traffic

Today's traffic is not concentrated on a single platform. What we need to do is to direct the traffic from all channels to the live broadcast platform.

Therefore, before the live broadcast, we can use the new media matrix, such as Sina Weibo, Xiaohongshu, WeChat public accounts, etc. to attract traffic to the live broadcast room.

4. Live PK between anchors

Anchor PK means that the anchor challenges another live broadcast room during the live broadcast. Once the challenge is accepted, the two live broadcast rooms can interact with each other through the microphone. The live broadcast room is also divided into two, showing the screens of the two anchors at the same time, and the fans of both sides will also enter the same live broadcast room.

It should be noted that only friends who are broadcasting live can connect to the live broadcast.

When we are broadcasting live, we can choose to connect with the host of a popular live broadcast room to compete, which can attract fans of the other live broadcast room to watch your live broadcast.

Portal gifts can quickly gather viewers to the live broadcast room, achieving the popular effect of "one arrow piercing the clouds, thousands of troops come to meet".

5. Dou+ Live Broadcast Support

dou+ is a magical tool launched by TikTok that helps boost the popularity of videos without any barriers.

By using dou+, you can push videos and live broadcast rooms to more people without affecting natural traffic.

Generally speaking, the review of dou+ will be completed within 30 to 60 minutes, and the shortest delivery time of dou+ is 2 hours.

Therefore, friends who want to invest in dou+ must remember to release the traffic-generating video within 3 hours before the broadcast. , only in this way can traffic push be maximized and the first wave of live broadcast room traffic peak be guided.

In addition, in addition to using videos to heat up the live broadcast room (i.e. clicking on the avatar in the video to enter the live broadcast room), dou+ can also choose to directly join the live broadcast room, which directly synchronizes the screen in the live broadcast room. When the user sees the live broadcast recommendation, he can click anywhere except the top navigation to enter the live broadcast room.

Compared with content heating, this recommendation method is more intuitive, and users can directly see the scene in the live broadcast room.

6. Improve the retention rate of live broadcast rooms

When it comes to increasing the popularity of live streaming rooms, “retention rate” is a very important indicator.

If an anchor wants to retain users, on the one hand, it must rely on his own professional capabilities, and on the other hand, he must let users know what your live broadcast room can give them.

Therefore, the anchor must behave professionally in the live broadcast room, and at least ensure that he does not make any mistakes or errors during the live broadcast.

In addition, you can interact with users online through raffles, flash sales, games, etc., to strengthen the stickiness between you and your fans and make users feel involved. At the same time, users can be guided to click to follow, join the fan group, and increase the fan repurchase rate.

Do not ignore any fan's questions, and respond promptly and patiently, guide fans to like and share the live broadcast, give some previews of the next live broadcast content, and briefly explain the benefits of the next show.

Author: Come and study

Source: Laijiuxing8