How to achieve one-stop online traffic monetization

Douyin is gradually improving its e-commerce functions, which is good news for many self-media people. This means that we can more conveniently realize monetization by selling goods through Douyin. Today we will share the e-commerce marketing functions and store opening and selling skills of the Douyin platform. You are also welcome to leave messages and discuss at the bottom.

1. Content marketing drives traffic to the store.

We can insert links in Douyin information flow ads, and through video content marketing, attract fans to click and jump directly to online stores or e-commerce function pages such as Taobao and Tmall. Users can directly place orders to purchase corresponding products or services, and complete the store’s traffic and conversion in one stop.

This method of selling goods is relatively simple to operate. You only need to open a Douyin AD ad and recharge the advertising fee to promote your own store products in the information flow. Of course, there are some basic requirements, including business license, trademark certificate or authorization, and online store channels such as Taobao corporate store or Tmall store.

At the same time, the Douyin backend will automatically count traffic data, such as impressions, clicks, click-through rates, etc. We can optimize and adjust advertising plan bids based on these data.

2. Use external links to jump to the H5 store page

Douyin corporate accounts can set an external link jump button on their personal homepages. Users can click on it to jump directly to the H5 store page and complete the order. For example, on the homepage of Uniqlo's official Douyin account, you can see a yellow "New Products Online" hyperlink label. Click the link to jump to the Uniqlo store homepage, where users can select products and place orders.

Douyin Enterprise Account can log in to the Douyin backend on PC, then select the "Personal Homepage Settings" option in the left navigation bar to enter the settings page, turn on the "Landing Page" function, and enter the name of the external link button you want to display on the Douyin personal homepage in the "Display Name" text box; then enter the company's official website address in the "Link Address". Note that the link must start with https://. Click the "Save" button, and after the external link passes the system review, it will be displayed on the Douyin user's homepage.

3. Directly link to Taobao products

As early as June 2018, Douyin began internal testing of the shopping cart function, and the number of influencers and corporate Blue V users who activated this function exceeded 60,000. During the Double Eleven period in 2018, the number of items ordered in Douyin’s shopping cart exceeded 100,000, and the converted sales reached 200 million.

Douyin’s shopping cart is somewhat similar to Taobao Live’s “watch and buy” mode. After users click on the shopping cart in the short video information stream, they can go directly to the product details page with one click, and the conversion effect is very good.

When the user meets certain conditions, the system will send a message asking the user whether to enable the product sharing function. In addition, Douyin officially launched the "Douyin E-commerce Study Club" account, which provides official Douyin traffic monetization, expert super topic customization, sharing and learning functions to help merchants attract traffic and sell goods, thereby establishing a complete Douyin business ecosystem.

4. Sell products directly

The product showcase function of Douyin has lowered the threshold of 1,000 followers to 0 followers. It can be activated by posting 10 videos and completing real-name authentication. In addition to being displayed in the information flow, the product showcase will also appear on the personal homepage, making it convenient for users to view all information posted by the account.

After Taobao and Douyin cooperated, many Douyin accounts with millions of fans have become veritable "sales influencers", and have also made bad products popular. In addition, there are many "grass-planting" comments in the comment section of Douyin, making acne scars a "grass-planting artifact". The high-quality traffic pool, celebrity gathering place and self-driven power of merchants are constantly pushing Douyin towards the path of "Internet celebrity" e-commerce.

5. Douyin Store, a closed loop within Douyin

Douyin not only embraced Taobao to accelerate content e-commerce, but also launched Douyin stores and created its own sales platform. Douyin automatically connected with Taobao, and many entrepreneurs have already reaped the first batch of dividends.

To open a Douyin store, you first need to activate the Douyin shopping cart and product display functions, and you need to continuously publish high-quality original videos. At the same time, you need to unlock functions such as video e-commerce and live streaming e-commerce before you can apply. Douyin accounts that meet the conditions will receive invitation information from the system. Douyin Store is connected to Toutiao’s Fangxingou Mall. Users can enter the platform from the Douyin help page, or log in from the PC by searching “Douyin Backstage” on Baidu. Remember to choose the Douyin account to log in.

The basic entry process for merchants to settle in Douyin stores is shown in the figure below. Currently, Douyin store settlement only supports individual settlement mode. Users need to fill in relevant identity information according to their actual situation, and then set the main category, store name, store logo, upload business license and other information, and finally wait for system review. After passing the entry review, you can open a Douyin store.

Douyin Store is an internal e-commerce function launched by Douyin for the monetization of influencer content. With Douyin Store, there is no need to jump to external links to complete purchases. The e-commerce closed loop can be realized directly within Douyin, allowing adults to monetize faster, while also bringing a better consumer experience to users.

6. Luban Store, fast merchant promotion of goods

Luban Store is an e-commerce advertising management tool developed specifically for advertisers. It can also create product pages and has store management, order management, information query and other functions. Luban Store supports simultaneous delivery of Toutiao and Douyin, does not rely on third-party e-commerce platforms, and can directly jump to the Douyin order page through information flow advertising to quickly complete the buying and selling process. The product landing page of Luban Electric Coupler has a prominent structured display and richer product display angles, which can effectively improve the page conversion rate.

After filling in the registration information for Luban Store, you can open it by paying a deposit of 20,000 yuan.

7. DOU+, improve e-commerce click-through rate

DOU+ is a video "heating" tool. After purchasing and using it, you can recommend videos to more interested users, increase video playback and interaction, and increase the click-through rate of video e-commerce. Open Douyin, select the video you want to "heat up", click the share button on the right, and then on the video sharing page, click the "DOU+Quick Push" button.

Enter the "DOU+ Popular" interface, set the corresponding investment amount, you can see the expected increase in playback volume, and click the "Pay" button.

It should be noted here that the system will make recommendations to users who may be interested by default, and select users based on the store’s actual precise target consumer groups, including user age, gender, and location.

Videos placed on DOU+ must be original videos with complete and good content, longer than 7 seconds, and without other app watermarks or special effects not from the TikTok site. As long as the advertisement is creative enough, there is a high probability that these users will be converted into retained users, or even become a springboard for secondary dissemination.

Author: Feng Yutao

Source: Lao Feng Product View