Sometimes you can also promote the content of the live broadcast room, such as "Welcome to the live broadcast room, I will introduce a motorcycle hat to you now, I believe the brother in the wind needs it very much."

The purpose of welcome words is to keep users in the live broadcast room, so the best way is to use humorous sentences to attract users and make them curious.

Promotional Talk

02) Promote the content of the live broadcast, "Family members, today I will share with you some tips on how to save fuel while driving. If you learn this, you can save money on a meal every week. Remember to follow the host and join the fan group. I will help you solve all your car problems in the future!"

03) Promote the store, "Hello everyone, our store has been operating offline for more than ten years. We have our own production factory, and the quality can be guaranteed. If you have any questions, you can always contact me and I will definitely help you solve them. If you want to eat pastry snacks, just look for my store!"

Selling skills

There are three types of sales talk:

Demonstration-type speech: When promoting products, the anchor can demonstrate the characteristics of the products very well and conveniently, such as appearance, weight, details, etc.

Trust-based rhetoric: The anchor places great emphasis on his or her own personality, portraying himself or herself as a veteran in the industry with a good source of goods, good production technology, and good after-sales service. He or she has also been using this product to gain the trust of users and dispel their concerns.

Professional speech: Professionals sell products and have a very clear understanding of the product production process. They use some professional terms to introduce the products and guide users on how to use them from a professional perspective. They can help users choose products that are suitable for them. This is common in live broadcasts of highly professional industries, such as knowledge, law, medicine, etc.

There are also models that can be used for selling products, which can be used for live broadcast explanations in five steps: setting topics, amplifying topics, introducing products, strengthening added value, and enhancing cost-effectiveness .

01 Setting the topic means how to introduce the product, propose consumption scenarios, and arouse resonance among the right people. For example, "Xiao Wang (name of the deputy anchor), I see that you have a lot of meat and fish for lunch recently, but why don’t you seem to be fat? Do you have any magic formula for losing weight?" This is a very good topic to arouse everyone's curiosity.

02 Amplify the topic and release as many potential risks as possible. "I also want to eat more delicious food like you, but I'm worried that I'll get fat right away. What can I do?"

03 Introduce products. Start with solving problems, and naturally introduce the product to be recommended today. "In fact, I use a product called XXX, which can ensure that I will not gain weight while enjoying delicious food."

04 Enhance added value, and introduce in detail from the dimensions of industry, brand, raw materials, and user experience. "This is the latest technological product developed by XX company for X years, with cumulative sales of XX million units. It uses imported main parts, which is very safe, has no side effects, and will not rebound."

05 Enhanced cost-effectiveness means live broadcast discount prices. "The market price of this product is XXXX, but today in our live broadcast room, it only costs XXXX, which is equivalent to a discount of X. It is really a great deal!"

Interactive Talk