Highlight the key points! All advertising resources in iQiyi’s information flow!

The latest data from iResearch MUT in April shows that iQIYI APP continues to lead the video industry with approximately 600 million monthly independent devices, second only to the two social giants WeChat and QQ, while maintaining its advantage in many data such as total monthly usage time.

Data source : iResearch

Compared with Weibo and WeChat Moments , iQiyi’s advertising resources are much more extensive and its complexity is comparable to that of Guangdiantong . Let me highlight the key points for you today!

1. iQIYI advertising resources

1. Home page

Scale: 140 million impressions per day

Ad format: pictures (large picture, two small pictures), videos

Delivery method: CPM/CPC

The average click-through rate of the resource position on the homepage is about 3%. It is a prime position and can be found as soon as you open the iQiyi homepage. Therefore, the bidding price is relatively high. It is suitable for promoting large-scale events and brand publicity.

2. Channel Page

Scale: 30 million impressions per day

Ad format: pictures (large picture, two small pictures), videos

Delivery method: CPMCPC

Channel information flow ads mainly include the four channels with the largest traffic : movies , variety shows, animation, and TV series. The average click-through rate is around 2%. Compared with the homepage, the price will be lower, but the traffic is not as large as the homepage.

3. Search Results Page

Scale: 100 million search impressions per day

Advertisement format: pictures, videos

Delivery method: CPC

The display position on the search results page is prime, and is charged on a click-by-click basis. Moreover, users who search have clearer interests and needs.

4. Play Page

Scale: 600 million search impressions per day

Advertisement format: pictures (text), videos

Delivery method: CPC/CPM

For ads on the play page, each play behavior is associated with a possible triggering of the ad. The average click-through rate is around 1%, and the bidding is relatively cheap, making it suitable for promotions in social media, e-commerce , and APP downloads.

5. Patch Advertising-5S Patch

The click-through rate of the 5S pre-roll ads was relatively high in the early stage of its launch, reaching 5%. In early December, iQiyi launched the 15S pre- and post-roll ads.

2. iQIYI advertising background targeting

After talking about resource positions, let’s take a look at iQiyi’s background targeting. iQiyi’s background targeting has the unique characteristics of a video platform.

In addition to the basic gender, age, interests, and region, you can also target channels, viewing habits, keywords , etc. Let's take a closer look at the background.

(Keyword targeting)

(Plot classification orientation)

(Audience information targeting)

The above is the iQiyi information flow advertising resource position that Qingguajun shared with you today. Its user scale should not be underestimated. It has a large user base and large traffic. However, when we launch this platform, we still need to make a comprehensive judgment based on our own business/product characteristics to determine whether it is really suitable for an entertainment platform.

iQiyi information flow advertising : http://www.iqingua.com/25.html

The author of this article @ APP干货铺is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games