Fu'an SEO Training: How to deal with the problem of high website bounce rate?

To deal with the problem of high website bounce rate, we must first understand the concept of website bounce rate . The definition of website bounce rate is as follows:

The bounce rate is the percentage of visits in which users arrive on your website and leave after viewing only one page on your website compared to all visits.

The website bounce rate can directly reflect the website's satisfaction with user needs. It is an important part of user behavior data and an important indicator of good or bad website optimization. Generally speaking, a high website bounce rate indicates that the problem is that the website cannot meet the search needs of most users. Users cannot find the content they are interested in and jump out of the website after one page. A low website bounce rate indicates that the website content meets the needs of most users and has secondary and tertiary appeal to users, and the website content can be effectively conveyed.

Dwell time and browsing speed are the main indicators of website bounce rate. Understanding this principle, we must reduce the website bounce rate as much as possible. So, what should you do if your website has a high bounce rate? Focusing on users, providing detailed content and ideal page layout are the key points.

1: Website navigation optimization

Through the diversified navigation within the site, users can obtain useful content in a timely manner, easily distinguish their current location, and reduce their click cost and time cost for obtaining content.

2: Website visual and layout planning

A high-quality website must have high-quality visual and layout design. Here, it is necessary to point out that website visual and layout planning is not just about picture planning, content planning, and function planning. It is also the coordinated planning of all elements within the website, allowing users to experience high-quality content, high-quality services, high-quality visual effects, and try to solve the problem of high website bounce rate.

3: Update website content regularly

A website that has not been updated for a long time will result in a high bounce rate. For example, a user enters a website through a keyword, browses the website content, and feels satisfied. If there is no new content the next time (or the third time, or the fourth time, etc.), then for such a customer, he will definitely jump out, and the probability of visiting this website in the future will become smaller.

4: Simultaneous establishment of mobile website

The rise of mobile users is a major trend. For the users we need to serve, we should not only provide them with content that can be viewed on PC, but also on mobile. That is to say, no matter what device the user uses, we can meet the user's reading needs. Recommendation: Mobile websites should be as concise as possible.

5: Reader compatibility

If your website is incompatible with various browsers, some can be read normally, and some have formatting errors, the result is that if the customer happens to use an incompatible browser to visit the website, the user will jump out directly. Here is a reminder: browser compatibility is a technical problem. Technical problems are not difficult to deal with, but we should do browser compatibility testing when the website we create is first launched.

6: SEO data analysis, discard keywords that drift from the topic. We can use cnzz or Baidu statistics to analyze user demand words, analyze the website keywords with high bounce rates, and check the ranking status of these keywords and their relevance to the topic. If it is found that a certain type of word brings a lot of traffic, but a high bounce rate, changes need to be made. The reason behind this is very simple. The irrelevant traffic brought by keywords unrelated to the website has a very high bounce rate.

7: Reasonable use of multimedia elements

If used well, multimedia colors can reduce the bounce rate of the website, and vice versa. Why do you say that? If the user opens the website, or before clicking on the relevant position, the video sound appears, and the user cannot close the button, forcing the user to watch the video, then the bounce rate of such a website will be high. Tip: Place multimedia elements in appropriate locations so that users can choose whether to watch or listen.

8: Website interactivity planning

A website with excellent interactivity can greatly reduce the website bounce rate problem. In our website, we need to design multiple functions such as comments, messages, online interactions, etc. to achieve interactivity with users.

9. Be careful when placing ads

Too many advertisements occupying website space will make users feel that the interface is cluttered, while too few advertisements will not bring real income to the website. It is suggested that website administrators should make compromises in the layout of website advertising space.

10: Website speed needs to be improved

Improving the loading speed of websites or web pages is not only friendly to search engines, but also extremely friendly to users. The faster a website loads, the more it can meet the needs of users. If a website opens in more than 5 seconds, it is not difficult to explain why the website has a high bounce rate.

11: Content page with pictures and text

Search engines love websites with both pictures and texts, and Baidu Experience is a classic example. Displaying website content in a graphic and textual way can reduce the cost for users to obtain information, which is of great significance to reducing the bounce rate of the website.

The above are eleven solutions for what to do if your website has a high bounce rate. No matter what method is used to operate the website, we always put the user experience first, and combine it with search engine friendliness as the ultimate goal.