Key skills to create high-quality notes on Xiaohongshu!

As an e-commerce recommendation platform that has been popular among young people in recent years, Xiaohongshu occupies an important and special position among self-media platforms. According to the latest data report of Xiaohongshu in 2020, women account for 88.37% of Xiaohongshu's users and men account for 11.61%. Especially in terms of shopping, women account for the majority.

Fashion, beauty and cosmetics, and food ranked in the top three with 9.98%, 9.85% and 8.05% respectively among Xiaohongshu users. The huge traffic matrix also tends to diversify Xiaohongshu. The fields of film and television, technology and digital, education and training are gradually emerging, providing a professional traffic pool for major industries.

The key to using Xiaohongshu is nothing more than the creation of notes. Only high-quality note content will attract attention. Today, let’s talk about the techniques for creating high-quality notes.

1. Clear account positioning

Clear account positioning and tags are the key to determining article inclusion. The platform is segmented and the note content is vertical, so the platform will recommend your notes to relevant and precise users. So this is the first priority of high-quality notes. Only when the account is well positioned, will you have relevant recommendations and inclusions.

1. Content direction

If you are in the beauty business, then all the content you post must be about beauty, so that you can establish yourself as a beauty blogger. If you post beauty content today and about technology tomorrow, the platform will first recommend you to users who like beauty. If they see that your content is about technology, it will directly cause your fans to unfollow you.

2. User portrait

The preferences and age groups of your target audience are the key to your successful marketing. These valuable user portraits determine your marketing scope to a certain extent.

3. Build a personal image

Personal image is the key to extending user needs and is a symbol of your content. For example, if you want to buy a hydrating mask on Xiaohongshu, then the first person you think of is the blogger who reviews hydrating masks. At this time, the blogger becomes the first impression in your mind.

2. Key elements

1. Keyword layout

The first thing to talk about here is the title. The title must contain keywords. These keywords can make people understand the content of your article at a glance. At the same time, creating suspense in the title can inspire readers' curiosity. Popular titles and keywords can bring greater exposure to your notes. Try to add keywords to the title and text to increase the chance of users searching for similar notes.

2. Beautify pictures

Pictures are the outer shell of a note, just like people's clothes. Only beautiful and clear pictures can attract users. The first picture in your note must be impressive. Regardless of the design or content, your picture directly affects the reader's click rate. There are many ways to beautify pictures. Here we recommend three software that can easily beautify pictures on your mobile phone.

(1) Butter Camera

(2) Meitu XiuXiu

(3) Editing pictures every day

3. Strengthen fans’ stickiness

The stickiness with fans is mainly about replying to fans' questions. You cannot directly leave personal contact information in the platform's information, articles and pictures. If your notes are about product introductions, fans who like the product will ask you in the comment section how to buy it, etc. At this time, you have to reply directly in the comment section. Make your fans feel that you are a real individual and a sincere blogger who can bring them good things. This will encourage them to share actively, thus bringing you more accurate users.

3. Content Selection

High-quality note content is mainly supported by content. Any self-media platform pays attention to content. Good content can naturally bring huge traffic, and the output of high-quality content requires the author to have a certain level of knowledge, or the shared dry content can directly touch the user's pain points.

1. Practical knowledge

Practical knowledge generally includes many types. If you are making acne removal products, you can share the precautions for acne removal. This will allow acne sufferers to take the initiative to understand.

2. Contrasting content

Homogeneous content will cause aesthetic fatigue, but if the content forms a psychological contrast, it will generally be more likely to attract attention. People are curious, and in order to satisfy their curiosity, they will naturally take the initiative to appreciate and share.

3. Hot Spot Tracking

Hot news events or celebrities are things that everyone is very interested in. Appropriate use of hot topics can bring traffic to yourself.

4. Writing the Main Text

After the title and first picture are optimized, the next step is to write the body of the note.

1. The word count should be within 800 words. The language must be concise and clear, and the logical thinking must be clear.

2. Emphasize keywords to increase note exposure

3. The content has practical value and can benefit people. Practical information and evaluation content are generally very popular. It is best to conduct the evaluation using real people, as this can make people feel approachable and gain a greater sense of trust.

5. Continue to produce high-quality content

After accumulating a certain number of fans, continuously producing high-quality content is an important way to maintain the number of fans. If you fish for three days and rest for two days, people will think you are a machine and will directly unfollow you. The condition for continuously producing high-quality content is continuous input, uninterrupted accumulation and learning.

1. Learn from peers, discover the shining points of others, and be good at summarizing and analyzing

2. Regarding keyword mining, learn to flexibly use keyword mining tools such as (Baidu Index, Baidu related searches, 5188 website, Aizhan.com, Jinhua webmaster tools)

The above are some tips on how to create high-quality notes on Xiaohongshu . As a community e-commerce shopping platform loved by young people, Xiaohongshu has huge traffic potential and is the key to attracting traffic in all walks of life. That’s all I have to say today. I hope these tips can help those of you who are struggling on the road of self-media.