It is common to encounter websites not being included when doing SEO promotion, so the next step is to find out the reasons why they are not included. There are many common reasons why a website is not included in Baidu. Professional webmasters will know that the inclusion rate of a website directly reflects the health of a website, which is a very important optimization indicator in SEO promotion. If your website is not included, it means that users cannot see your website, and of course you cannot provide valuable content to the majority of netizens. Next, let’s follow the Dongguan SEO optimization editor to explore the reasons why the website is not included. The reason why the website is not included 1. Analysis of the reasons why the website is not included 1. Website permissions. If the website requires permissions to open, Baidu will not be able to include it. 2. The website URL structure is too deep and the path is too long. The website URL link is too deep, which will affect the search engine crawler's crawling. Over time, the number of crawlers will decrease, and finally the website will not be included. It is generally recommended to use a flat structure with URLs within three layers to facilitate crawling by spiders. 3. Unreasonable web page structure The website uses a lot of js, flash, ifrmae and other content. Or if a website has a chaotic structure, then the entire website will be a mess, the user experience will be extremely poor, and more importantly, crawlers will not like it. They will be dizzy just looking at it. How can they have the energy to crawl the content of your website? 4. Robots file blocking robots.txt file settings are incorrect 5. Is the website server stable? Some virtual host IPs have been blacklisted by Baidu or the host has banned the crawler IP, the server frequently crashes, and the space access speed is slow. This will result in the search engine crawlers being unable to access the site, or the site cannot be opened or the speed is extremely slow when crawling. The crawler's crawling will be hindered. Over time, the number of crawlers will become less and less. How can you expect your site to be included if the crawler doesn't crawl it? 6. Broken links A dead link means that the server address has changed and the current address location cannot be found. It includes two forms: protocol dead links and content dead links. 7. Website hacking poses security risks The website is linked to a black link and has malicious code implanted, which seriously affects security. Baidu will make a judgment and cause the website to be excluded or reduced in the index. 8. Low-quality website content If the content on your website is simply copied and pasted or a large amount of content collected and reprinted from other people's websites, then there will definitely be problems with inclusion. It is well known that crawlers are easily bored with the same old things and like new things. If you don’t have something new to attract them, it will be difficult for them to crawl your website, let alone include it in the index. 8. Complex code Code is the most important element of the website background, and clean and neat code will be the favorite of crawlers. Let me give you an example here. If you want to travel to a place by car, would you rather take the highway or a road full of potholes and obstacles? So sometimes you have to consider the problem from the perspective of a crawler. 9. The website lacks high-quality external links The website lacks external links or has too few high-quality external links, which is also one of the reasons why the website is not included. Posting relevant external links on high-authority platforms can attract crawlers and increase the speed of website inclusion. 10. The overall weight of the new site is low, which affects the inclusion The website has just been launched. Even if your articles are original and the content is rich, Baidu will not index them immediately. Baidu has an indexing cycle. Generally, it will index the homepage first, and then slowly release the pages with indexed content. This cycle can be as long as 1 to 2 months. Please be patient and keep improving the website content. 2. Solutions to the problem of website not being included 1. Check the robots.txt file and remove the blocking by deleting "disallow:/" in the robots.txt file. Be careful not to forget to modify it after the website is completed. It is recommended to also write sitemap.xml in it to facilitate crawlers to quickly crawl and index. 2. Don’t make changes after the website is launched In the short term after the new site is launched, just add new and updated content. Do not change the previous content, especially the title. Baidu is very sensitive to titles. In order to avoid prolonging the assessment time of the new site, you can make appropriate changes when the website index tends to be stable. |
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