66 Douyin professional terms that Douyin operators must know

So as a novice, we must keep learning and look for Douyin monetization projects. How to get started quickly has become our most concerned topic. When learning English, the teacher will start teaching us one word at a time. When learning Douyin operation , we must also start with nouns. Cicada Mama has compiled the commonly used nouns in the Tik Tok circle into this article, hoping it can help you. It is recommended to collect it!

3. Current Limitation

Traffic limiting means limiting the visible range of the videos you post.

4. Account Weight

Account weight refers to an intrinsic value within the platform, which affects the exposure of user works. Users with high weights can obtain more initial amounts relatively easily. If the work receives good user feedback, it can easily enter a larger traffic pool and become a small hit or even a big hit. If the account weight is low, the initial traffic of the published video will be low, the video will be difficult to be seen, and it will not enter the next large traffic pool.

5. Account level and demotion

Tik Tok assigns accounts 4 levels of weight, from 0 to 3, with 0 being the lowest and 3 being the highest. Account weight is related to the quality of the user's short video works, and will affect the recommendation volume and exposure of the user's works.

Under what circumstances will an account be demoted?

Zombie account : If a new work is released for a week and the number of views is less than 100, it is considered a zombie account. It is almost equivalent to a useless account. It is recommended to re-register a Douyin account. A zombie account means that even your Tik Tok friends will not recommend it. It’s like when you post on your Moments, no one else can see it.

Lowest weight number: If new works are released for 7 consecutive days, the number of views will hover between 100 and 200. It is the account with the lowest weight, and will only be recommended to the low-level traffic pool. If there is no breakthrough for half a month to a month, it will be downgraded to a zombie account.

Midway demotion: The account copied videos from other platforms without secondary creation, or the video was copied by multiple people. When the platform recognizes it, it will lead to demotion.

6. Account maintenance

Maintain the account according to the platform's rules and preferences. (General account maintenance situations: newly registered accounts need to be maintained; old accounts that have been registered for a long time need to be maintained if they want to frequently output content; accounts that have been reminded by the platform and have had their rights downgraded need to be re-maintained; accounts that have not had any videos recommended for a period of time and are similar to zombie accounts need to be maintained)

7. User Tags

When a user registers a new account, the system will automatically distribute 20 videos. Based on the user's stay time, play times, likes, comments, and follows on these 20 videos, the system can quickly determine the user's attributes and define user tags.

8. Account Tags

The Tik Tok algorithm filters and categorizes videos based on their content and pushes them to users who are interested in the content. The tags are clear and the video will be seen by target users soon after it is released. If the label is not clear, the system algorithm cannot know to recommend a certain type of user, and the video will not be recommended.

9. Completion rate

The completion rate is one of the important indicators to measure the quality of a video. It is the ratio of the number of times a video is played to all the times it is played. The higher the completion rate, the better the system determines the quality of the video is, and the more traffic the system recommends. For example, if one hundred people saw your video, but only eighty of them watched it from beginning to end, then the completion rate of your video is eighty percent.

10. Personal IP

Internet slang refers to an individual's ownership of a certain achievement. In the Internet age, it can refer to a symbol, a value, a group of people with common characteristics, or a piece of content that brings its own traffic.

11. UGC

Internet term, the full name is User Generated Content, which means user-generated content, that is, user-original content. Users display their original content through the Internet platform or provide it to other users.

12.DOU+

dou+ is a paid promotion function of Douyin, which is equivalent to Taobao’s through train.

13. Blue V certification

Douyin’s official real-name authentication is only for enterprises and individuals cannot apply for it.

14. Interaction Data

Like, comment, share (forward), add new followers, page visits, view related music, and click on topics.

15. Interception

Intercept traffic from the comment section. If the comment copywriting is good and resonates with the creator and users in the same comment section, or the comment content becomes a popular comment, your main page will be followed, and you can intercept traffic from the same type of big Douyin comment sections.

16.5-level ladder index

They are completion rate, likes, comments, reposts and attention ratio. Videos with a high completion rate can be recommended to a larger traffic pool; videos with high likes, comments, and forwarding rates either have more accurate users or controversial topics; and accounts with a high follower ratio have the potential to become big accounts.

17.MCN

MCN (Multi-Channel Network), also known as the Internet celebrity incubation center, is an agency or organization that specializes in cultivating and supporting Internet celebrities.

18.BGM

BGM (Background music), background music.

19.CPC

CPC (Cost Per Click), the cost per click, that is, the price per click.

20.CPM

CPM (Cost Per Mile or Cost Per Thousand Impressions), cost per thousand people is also called cost per thousand impressions. This is the fee you pay when your ad is shown one thousand times. CPM is one of the indicators for evaluating advertising effectiveness.

21. oCPM

oCPM (Optimized Cost Per 1000 Impressions), optimized CPM. oCPM is actually equivalent to a virtual operation and delivery specialist, which provides multi-dimensional and real-time feedback of massive historical accumulated data. It can quickly calculate and adjust the cost target and real-time delivery effect of the advertisement, and give a relatively optimal bid.

22.RPM

RPM (Revenue Per Mille) is the revenue per thousand impressions. Similar to CPM, RPM is for advertising displayers (such as Adsense merchants).

23.CPT

CPT (Cost Per Time), cost per time period, advertising is charged by time. Many domestic websites charge according to a fixed fee model such as “how much per week”.

24.CTR

CTR (Click-through Rate), the percentage of clicks to impressions. Click-through rate refers to the number of times users click on your web page ads compared to the total number of visitors who viewed the ads. Advertisers use click-through rates to measure interest in their ads.

25.CVR

CVR (Click Value Rate), conversion rate, is an indicator to measure the effectiveness of CPA advertising.

Douyin Shopping Assistant is a function launched by Douyin that can display the products of merchants and query the order details of users' purchases of products. In addition, in the "Shopping Assistant" function, the latest and most popular products are recommended first, such as product dynamics and good product lists.

3. Douyin showcase

It is the official version of Douyin sales. Users can promote products through Douyin videos and guide users to click on Taobao to buy products, so that users of the videos can earn commissions in the middle.

The benefits after activation are as follows:

01. It has a product showcase function on the personal homepage, and supports adding and sharing products in videos and live broadcasts.

02. Possesses the function of pinning videos to the top of personal pages

03.dou+ (video heating) function

04. Supports logging into the expert PC management platform (e.douyin.com), where you can reply to messages on PC, set up automatic replies to private messages, customize private message menus, view account operation data, pin comments, etc.

How to open a product showcase?

Real-name authentication: Number of videos on personal homepage (public and approved) ≥ 10 Number of account followers ≥ 1000

4. Tik Tok Star Map Project

Douyin’s marketing promotion task order-taking platform is similar to the micro-tasks of Weibo and Taobao, and the quick order-taking function of Kuaishou. If advertisers want to place advertisements through influencers, they must accept orders and transactions on Star Map, and Star Map will take a corresponding commission from them.

5. Planting grass

It is an act of providing consumption advice to potential consumers. Aims to help consumers make the best purchasing decisions. The forms of product promotion include: evaluation, unboxing, usage, tutorials, demonstrations, etc.

6. Tik Tok Seaweed Project

The "Seagrass Project" means "Massive Grass-Seeding Plan". Through the Seagrass Project, Douyin officially selects high-quality and interesting grass-seeking videos and provides support in terms of resources, traffic and operations to video creators.

7. Overlay recommendations

Overlay recommendation means that after a video is judged to be popular through comprehensive weight evaluation, the content will be automatically weighted.

Evaluation indicators for superimposed recommendations: number of likes, number of comments, number of reposts, and completion rate.

For example, a new video will be intelligently distributed with about 100 views. If the number of reposts reaches 30, the algorithm will determine it as popular content and give 3,000 superimposed recommendations. If the number of reposts reaches 300, the algorithm will continue to superimpose recommendations to 30,000. And so on.

8. Traffic pool recommendation

According to the algorithm, Tik Tok will allocate a traffic pool with average exposure to each short video.

Based on the performance of short videos in the traffic pool, the algorithm mechanism operated by Douyin will determine whether to push the short video to more people.

Evaluation indicators of Douyin traffic pool: number of likes, number of comments, number of reposts and completion rate.

For example, traffic distribution for new videos is mainly based on nearby and followed, and is intelligently distributed with user tags and content tags. If the video has a high completion rate and a high interaction rate, then this video will have the opportunity to obtain more recommended traffic.

During a live broadcast, the Douyin coins spent on gifts given out, the interaction and the number of gifts given out will be converted into sound waves, and there is a corresponding conversion relationship between the two.

3. Hourly Ranking

Updated every hour, during unpopular hours, those with 50,000 to 100,000 views can enter the top 10. During popular periods, the number of sound waves starts from 1 million. Those who enter the top 10 can be officially recommended to enter the live broadcast square.

4. Fan Club

You can define your own fan club name. The name is the yellow icon below the avatar in the upper left corner of the live broadcast. It only costs 1 cent to join the fan club. After joining the fan club, your fan club label will be in front of the user's name, and you can accumulate intimacy to increase the level.

5. Fan Club Privileges

After joining, different fan levels have different permissions. For example, some fan gifts can only be given after reaching a certain level.

6. Intimacy value (fan level)

To upgrade the level of your fan club, you need to increase your intimacy value, which is increased by completing certain tasks, such as duration, gift giving, etc.

7. Honor Level

The level of the audience. The more money you make, the higher your level will be. Players who never make money have no level.

8. Popularity of the live broadcast room

The number of people displayed in real time in the upper right corner

9. Hourly Ranking

The ranking is calculated every hour. The more gifts you receive within that hour, the higher your ranking will be.

10. Live Square

In theory, you can see the system display page of all anchors' live broadcast room covers, which is the main page of the Douyin app live broadcast section

11.PK

During live broadcast, connect to other room anchors to play interactive games

12. Health Bar

During the PK process, the red and blue progress bars of both sides will be smaller. During the PK process, whoever has fewer gifts will have less health.

13. Crowdfunding

Everyone gave gifts together, and accumulated a little to win the PK victory.

The service fees that merchants pay to live streaming organizations are generally charged based on a certain percentage of the sales in the live streaming room.

3. Commission

E-commerce anchors charge merchants a certain percentage of commission based on the sales volume of products in the live broadcast room, which can be understood as sales commission.

4. Commission-only model

E-commerce anchors do not charge merchants for slot fees, only commissions.

5. Targeted commission

In Taobao Alliance, merchants can set the commission rate only for the pid of a single anchor (pid refers to the code corresponding to each account, used to identify different Taobao customers).

6. Real-time hot list of products

Watch the live streaming of goods in real time and refer to the sales skills of the anchors in the live streaming rooms that are gaining popularity.

7. Live streaming sales

Evaluating the host's ability to sell goods, the host's control of the rhythm of the live broadcast room, and the language used to introduce the products directly affect sales data.

8. Live Sales

Analyze fans' spending power. Fan portraits and spending power determine product selection. Sales can reflect the consumption level of the fan group.

9. Number of products on shelves

By understanding the host's sales rhythm and combining the live broadcast duration and the number of products on the shelves, you can estimate the most appropriate time to explain a product.

10. Peak number of people

To evaluate the host’s ability to retain viewers, the ratio of the total traffic in the live broadcast room to the peak number of viewers can reflect the attractiveness of the live broadcast room and the host’s ability.

11. GMV

The abbreviation of Gross Merchandise Volume in English, refers to the total transaction amount.

12. Average order value

The average transaction amount per customer is calculated as average order value = GMV/total number of customers who consume in the live broadcast room.

13. ROI

The abbreviation of return on investment in English refers to the rate of return on investment. The calculation method of ROI in the live broadcast room is ROI=sales/slot fee. For example, the pit fee is 20,000 yuan, and the ROI is guaranteed to be 1:2, which means that the product sales are guaranteed to be 40,000 yuan.

14. Permeability

Some businesses care more about the penetration rate of the live broadcast room. The calculation method is live broadcast penetration rate = sales generated by the live broadcast minus total sales on the day.

15. Live broadcast room PV

Number of visits to the live broadcast room.

16. Live broadcast room UV

Number of visitors to the live broadcast room.

17. Average online time of live broadcast room users

The average length of time users stay in the live broadcast room.

18. SKU

The abbreviation of StockKeeping Unit in English, refers to a commodity. If a product has 2 colors, it is equivalent to having 2 SKUs.

19. DSR Dynamic Scoring

Taobao Tmall store ratings. If all three items are green, or one item is below 4.7 points, the product will not be available in the Douyin product showcase.

20. Brand Special

The anchor and the brand cooperate to conduct a special live broadcast to sell goods, that is, this live broadcast only sells products of that brand.

21. Live Broadcast

The anchor sells products from multiple brands in a single live broadcast.