Baidu SEM bidding price adjustment principles and techniques shared!

After Baidu launched the Fengchao system, although it could not see the bids of its competitors, it could only bid blindly and adjust little by little to grab the promotion position without knowing the bids of its competitors and the quality of its keywords. Baidu's estimation tools were completely useless. Now there are about 20,000 keywords for account expansion, so he hired a SEM specialist with a monthly salary of 5K to optimize the account. However, spending a lot of time adjusting prices every day feels very inefficient. Not only has the average click cost increased, but the effect is also very poor based on conversion data. So he wondered whether he should fire the SEM specialist and use the saved money to buy pricing software for the operation? "

Baidu SEM bidding price adjustment principles and techniques shared!

From the above cases we can see the following problems:
1) Regardless of whether people know the principles of keyword ranking, they will blindly bid to grab a position.
2) Hiring a SEM specialist with a monthly salary of 5K, but the cost per click did not decrease but increased instead, and the conversion rate was very low.
3) Can keyword estimation tools assist with bidding?
4) With so many keywords, how can we adjust prices efficiently?

From the third and fourth questions, we can see that many business owners and SEMers do not master the principles and techniques of Baidu SEM bidding and pricing. Today, Feng Chao will share his experience with everyone without reservation.

First we need to understand Baidu keyword ranking formula:

Keyword ranking = keyword quality * bid

From this formula, we can see two key indicators that affect the ranking. Although you can see your own through Baidu Assistant or Baidu platform, you cannot learn about your competitors. If you open a small account, even if you ask the customer service representative, they will not tell you, as this involves business secrets.

So here comes the question:

1) How can I adjust the price of a Baidu account to get the desired ranking without paying too much more than the next person?
I think there is no other way except using pricing software, but pricing software will affect the account, so I suggest you use it with caution. Feng Chao has tested "Kaiyan Data" before, and it can indeed achieve accurate bidding. If the bid is too high, it will lower the price to the desired ranking. You can find similar pricing software.

2) It is known that the quality of the keywords is relatively low, so can we get the desired ranking just by increasing the bid?

What Feng Chao can be sure of is that if the quality of a keyword is very low, even if you offer a higher price, its ranking will not be higher than that of your competitors. Feng Chao had come into contact with a SEMer from "Huatu Education". In order to grab a good ranking during the hot period and maximize exposure, he raised the keyword to a maximum of 999, but still failed to squeeze out his competitors. Feng Chao analyzed this situation as follows:

① Although the bid is the highest, the keyword quality is too low. After increasing the bid, it is not eligible for Baidu to display on the left.

② Although the bid is high, if there is no click volume, even if your bid is *metrically higher than that of your competitors, Baidu will assume that this information does not match the search intent of netizens, so the ranking will still be low after refreshing.

One more thing to add: Although the above price ranking test of the SEMer of "Huatu Education" who is rich and willful may be of reference value to other friends, Feng Chao of Dongguan does not agree with such a rich and willful bidding method.

3) What are the benefits of using pricing software?

① If there are tens of thousands of keywords in the account, the overall bid can be adjusted accurately.
② It can save costs and allow SEMers to focus more on creativity and landing page optimization.

The above is what Feng Chao shared based on his many years of experience in the SEM industry. In addition, I recommend "Baidu Bidding Price Adjustment Strategy and Analysis" to everyone. If you have different opinions and better experiences, please leave a message below the blog to communicate and learn from each other.