Seven key points to help you easily occupy the top spot in the Google Play Store!

If your foundation is strong enough and your app is great enough, you can take the top spot on Google's app search list by doing the following:

Focus on downloads and long-term installs

The main algorithm used by Google to rank apps is based on the number of downloads of the application. The more times an app is downloaded, the higher it will rank in the app store . So how can we increase the number of downloads and thus improve its ranking in Google Apps in the shortest possible time?

Google always regards installation, uninstallation and long-term installation as an important part of its main app ranking algorithm , so the most practical way to improve the ranking is to increase the download and installation volume of your app. There are already many similar service platforms on the market, which can quickly acquire users by finding multiple channels. Freemyapps, FeaturePoints, and Showbox are all good channels. Key points: Quickly acquire users, low unit price, large user base, and high return on investment.

Increase positive reviews and ratings

As the old saying goes, good wine needs no bush, but in this society of fragmented information and fast-food information, even if you make a good application, it may not be found in the app store, and there is no chance for it to be shown at all, so the evaluation and rating of the application will naturally not go up.

This will be a virtuous circle. Think about it, once this application has a high number of downloads and good reviews and ratings on Google, more and more app store users will see the application on the search results page, which will result in more downloads, better reviews and ratings. Repeat this cycle over and over again, and the road to becoming the king will begin! After it becomes popular, we can also place the application in a more reasonable category to ensure it is both popular and practical.

Using the +1 key

Although the +1 button on the Google Apps app page is rarely used, it is a magic button to improve the ranking of your app. Just like likes on WeChat Moments, if we have a lot of likes, are we still worried that we won’t be ranked high? There should be a confident face here.

You need a Google + account to click this button. Our users can use a browser on the web to access your app and diligently like it on the Google App page. In order to improve the ranking of your app in the app store, you need as many Google users as possible to click the +1 button on the web page. Haha, thinking about our huge database, are you moved to tears?

Frequent updates and upgrades

Life will be passionate only when there are new discoveries every day. Only by frequently updating and improving the app will users be more likely to make more suggestions and comments, and maybe even give a good review. In addition, updated apps will spark user curiosity, as they explore what exactly has changed, how to use new features, etc., which creates interaction.

If you find that your app has too little interaction, try releasing an update. Regular updates and upgrades are the best way to show that we are working hard to improve the application and user experience. This is one of the easiest ways to improve your ranking in the app store.

Connect the app with the most popular social networks

Sharing is a virtue, and to be honest, users will prefer applications that allow them to invite their friends on social networks such as Facebook or Instagram to experience them together. If your app can be easily shared on social networks like the apps and games for Euro 2016 fans, users will be happy to recommend your app to their friends and invite them to download it. This is a very important factor for our promotion.

Promote by asking users to invite their friends on social media to download and use the app

The more users who invite their friends to download and use your app, the higher the chances of it ranking high. On the contrary, apps with fewer downloads will be squeezed out under the app store's download count rules, which is the last thing we want to see.

Follow up on application progress

As we work hard to rank your app higher, don’t forget to keep track of its performance on Google Apps. Since app rankings are determined by several different factors, we have to take all of them into account. In fact, some app marketing strategies can actually lower your app’s ranking in Google Play. We play to our strengths, avoid our weaknesses, and proceed step by step. It won't be a piece of cake to take first place.

As you track your app’s growth in the app stores, use more of what works and adjust what doesn’t.

Don’t forget the importance of affiliate links

In Google's view, if the app is good enough, there will definitely be many users, bloggers, and reviewers talking about it. To put things one thing at a time, the operation is not as easy as it should be. That’s why we need to add affiliate links to your app marketing plan. Google really cares if there are other interesting links in it. If your app has many relevant links from trusted websites and is favored by many websites, its ranking in the app store will also improve a lot.

To set up affiliate links, you need to publish your app on as many review sites as possible. Some bloggers, independent publishers and social media influencers will occasionally comment on some interesting mobile game applications when they have nothing to do. You have to know that these are big names with hundreds of thousands or even millions of fans, and they can get a lot of attention. You can try to contact these people and invite them to review your app. Simply put, as long as you have a great application, you will have no worries about not having big Vs and experts to write recommendations for you. While you are busy promoting, you should still pay more attention to your own products.