Short video shooting and operation skills!

Everyone wants to make money by shooting short videos, but everyone is prone to making mistakes when shooting short videos.

If you want to make good short videos or even make money from them, you must avoid making the following common sense mistakes.

01 Shooting short videos is all about positioning

Be sure to tell users exactly who you are and what services you provide.

Don't be ambiguous and try to show everything to users.

Today we talk about the Olympics, tomorrow we talk about live streaming sales, and the day after tomorrow we talk about private domain traffic.

Unless you want to create a financial and technological analysis account, but I want to tell you that 99% of people are not suitable for this type of rigorous and boring account.

You must choose a very niche field to work in and secure a position there.

Card user awareness position, card user demand position, card user consumption position.

Don’t think that there are too few vertically targeted users. Instead, you should believe that Douyin is actually a traffic amplifier.

As an app with more than 700 million daily active users, it is much higher than Taobao and Pinduoduo. Even in the smallest field, it can help you find millions of users.

02 Short videos are not a circle of friends

If before 2018, you regarded TikTok as a video version of Moments, you could barely accept it.

But now, if you still regard Tik Tok as a circle of friends, then you will never be able to make short videos well.

When many people start making short videos, they just post them casually. They add music if they want, make a cover if they want, and add subtitles if they want.

Today I will share how I grow vegetables, tomorrow I will share how I go to work, and the day after tomorrow I will share how I go fishing.

Is this kind of running account format okay?

Of course! But that doesn’t work either!

Because it depends on what you do after growing vegetables and fishing?

For example, if you are a gourmet, and after each event you make a dish using local ingredients, then there is no problem.

You must remember that every short video you shoot is strengthening users’ perception and trust in you.

03 Provide solutions to users

What can users gain after watching your video?

Is it joy, admiration, or empathy?

Or did it inspire your thinking, broaden your horizons, or learn some obscure knowledge?

Or is it to gain opportunities, benefits, or money?

There are many things that are shared but have no value to users.

What the platform calls good content means that your content can help users solve certain problems.

Otherwise it’s just garbage content.

In other words, that content only records your own life status, but it is ineffective for others.

For example, if a mother shares her child’s growth every day, do you think her fans are paying attention to her child?

Actually, it is not. Fans are paying attention to the ideas, methods, parenting experiences, shopping links, and money-saving tips shared by mothers.

For example, if a factory owner shares the latest developments of his production workshop every day, why should users follow him?

Because users feel that since you are the factory owner, you can sell things at the lowest price in the future, so they have to pay attention to it.

Therefore, you must dig deep into the hearts of users to find out the reasons why they pay attention to you.

04. Be sure to create conflict

The conflict here is not to create contradictions, but to attract the user's attention.

Why do beautiful women who dance, run and practice yoga have so many fans?

Why are there so many viewers for live broadcasts of driving tests and car sales?

How many of them really go there to learn and consume?

Isn’t it because the anchor is wearing tight pants, her figure is slightly exposed, and she looks slightly sexy and plump?

Being sexy and beautiful is one way to create conflict in a video, besides that there is also conflict methodology.

a. Content conflict

Deliberately say some anti-intellectual content, deliberately say something wrong or omit some content.

b. Supporting role conflict

Deliberately put a conspicuous pet, prop, sexy beauty, exaggerated passers-by on the street, etc. in the video.

c. Conflicting conclusions

Or it can be called conflicting results, which are different from what users originally expected or are like unexpected reversals every time.

Just imagine, if users watch your video without interacting or having any expectations, will they be willing to watch it again?

05 User Thinking Video

If you want to make short videos, you must give up the “I want to think”!

It’s not about what you want to shoot, but what users want to see! ! !

I think thinking is recording, and user thinking is marketing.

In addition to bringing inspiration to users, the most important thing about good content is that it resonates with them.

The rural fire of agriculture, rural areas and farmers has inspired the homesickness of those who are away from home, and has inspired the beautiful pastoral dreams of the urban laborers.

Emotional quotes are popular because they express the life difficulties and workplace experiences of countless young men and women, office workers, and couples.

Good short video content should stand from the user's perspective, express what they want to express, what they dare not express, and what they cannot express.

Why are some girls’ accounts that show them doing yoga or putting on makeup so popular? Isn’t it because of the desire of millions of women for a good figure and beautiful looks?

Why are many jokes about fighting violence and upholding justice, and changing fate so popular? Aren’t they the heroic dreams in the hearts of these ordinary fans?

Now someone finally did it for them!

Always remember that short videos are not made for yourself, but for others.

06 Diligence is also the core competitiveness of short videos

Whether you are writing, shooting short videos, or live streaming, content is always the core.

But there are very few people who can produce truly good content.

Therefore, if you shoot Tik Tok videos and it doesn’t become popular, it is normal. It is abnormal if you become popular frequently.

For ordinary people, the best strategy is to believe that hard work can make up for lack of talent.

1. Don’t always dream of making videos with millions or tens of millions of views. It’s better to spend half of your time and energy to make dozens or hundreds of videos with 10,000 or 50,000 views.

If you can shoot 100 videos with 50,000 views, it is definitely more valuable than shooting a video with 5 million views.

2. From the perspective of selling products on Douyin, the most diligent account known to date has shot 150,000 short videos, bringing in more than 100,000 products and generating sales of tens of millions.

3. Did you know that an account on TikTok has been live streaming for a month without interruption?

It is a 24-hour live broadcast every day, and the team works in three shifts. The sales of goods from live broadcast exceed 10 million in a month.

Therefore, on Douyin, a platform with unlimited and unlimited time, diligence is also a core competitiveness.

In addition, making short videos well is a comprehensive task. You need to understand planning, traffic investment, product selection, etc., but making fewer common sense mistakes is a prerequisite.

Remember that it is faster not to have to start over, and it is more to be able to accumulate.

Author: The village chief lives in Shili Village

Source: Shili Village (ID: shilipxl)