The purpose of using tools is to improve efficiency. A qualified operator must learn to apply a variety of tools.

1. Graphics and text layout editor

An excellent layout can create a comfortable reading atmosphere for readers.

It's like reading the same book in a library and on the street, the atmosphere is completely different.

The core of graphic typesetting is two words: aesthetics.

Make the reading comfortable for users, understand the key points at a glance, save time and gain something.

Recommend some editors.

1. Xiumi Editor :

Can be used for daily WeChat typesetting and H5 production. It has the functions of graphic typesetting and show production, a micro-marketing production and hosting platform, provides users with personalized tools and services, and is biased towards the production of mobile content.

2.135 Editor :

It is suitable for novices. Just register and log in to enter the user interface directly. The initial user experience is good, but if you use it for a long time, you will find the importance of becoming a member. Many functions are only open to members.

3.iTypesetting :

The basic functions of graphic typesetting are complete, and there are relatively fewer styles such as content labels, but different styles will be updated with time and hot spots (for example: Dragon Boat Festival, Lantern Festival, etc.).

4. Others include:

96 Editor, Easy Editor, ...

2. H5 production tools

H5 scenes are generally used for publicity and promotion, new product launches, brand marketing, job recruitment, etc. It is a marketing operation tool. Self-media people must learn to apply and produce H5.

1.iH5 :

Formerly VXPLO Interactive Master, a world-class H5 production tool, it is known to be the most professional, with technical advantages and powerful functions. It is a completely independently developed production tool that can edit the interactive content of web pages online. Users can edit the code, but it is not suitable for beginners.

2. Yiqixiu :

The h5 scene production tool with the largest current market share appeared early and has a wide range of applications. Its disadvantage is that it is too formal and is more suitable for corporate use, but not very suitable for a fresh atmosphere.

3. MAKA :

My personal favorite H5 production tool. The paid templates are very easy to use, but they are a bit expensive. The H5 produced looks high-end and classy, ​​and also shows your thoughtfulness.

4. Others

Popcorn rabbit, rabbit exhibition,...

3. Auxiliary tools and their platforms

Auxiliary tools and platforms must meet the daily needs of new media operations , such as: hot spot analysis, operation index ranking, data diagnosis and analysis, and data monitoring. Optimize your operations through accurate data.

1. Optimism :

It is not only a graphic and text typesetting editor, but also a self-media article commissioning platform. It has a large number of public accounts, offers many topics for articles and generous remuneration. Track hot topics and get real-time updates of the latest and hottest information from Toutiao, Sina Weibo, 360, and WeChat public accounts.

2. New list :

The official account ranking list has built a series of official account rankings and the most comprehensive and detailed sample library, and cooperated with major new media platforms to form a value standard system for content on mobile platforms across China. Real-time analysis of hot articles and hot words in various industries

3. Baidu Index :

A large data sharing platform based on Baidu's massive user behavior data. Operators can study keywords here to focus on major trends, gain insight into changes in netizens' needs, and monitor hot public opinion trends. You can also analyze the characteristics of the market and gain insight into the performance of many brands from the perspective of each industry.

4. Others

Xigua Data, Umeng, ...

4. Picture and video materials

The materials on Baidu or some browsers alone are far from enough for new media operators. At this time, some material libraries are needed to provide raw materials for creation.

1. Qiantu.com :

The website has a wealth of materials, and pictures of various themes and forms can be found on the website. With unique positioning and novel operation mode, it occupies a leading position in the material network.

2. Baotu.com :

It brings together various popular original picture designs, e-commerce Taobao, and corporate office template materials, provided by expert designers, which meet the needs of various industries and are unique.

3.VIDEVO :

This is a comprehensive video material website with complete classifications and many types, including videos in multiple categories such as animals, economy, food, movies, music, history, and music.

4. Others

iQiyi, you tube, ...

5. Image and video processing tools

Not all materials can be used directly. Most of the pictures and videos need to be processed by the operator, so some software is needed for processing.

1.PS :

The most powerful and comprehensive image processing tool. It can be used for image editing, image synthesis, color correction and functional color effect production. Learning PS well is not only helpful for new media operations, but can also be used in all walks of life.

2. Meitu Xiuxiu :

Compared with PS, the operation is simpler and suitable for beginners. Unique picture effects, beauty, puzzles, frames, decorations and other functions, plus daily updated high-quality materials, allow you to create studio-level photos in minutes.

3.PR :

Like PS, it is the most powerful and comprehensive video editing tool that is easy to learn, efficient and accurate. The software provides various functions such as acquisition, editing, beautification, subtitle adding, etc., and has high compatibility. Learning it can help you perfectly process the video material you want.

4. Others

AVID, Quick Cut, ...

6. Other useful tools

There is still a lot that new media operators need to learn to use, here are some examples.

1.Xmind mind map :

When self-media people create, they need to have a certain logic. Xmind is a full-featured mind mapping and brainstorming software that helps stimulate inspiration and creativity. Can effectively improve life and work efficiency.

2.Forage QR code :

As a professional QR code service provider in China, it provides functions such as QR code generation, beautification, management, and statistics. It can help users display their information through QR codes and collect certain offline data to improve work efficiency.

3. Baidu Short URL :

Provide free and professional URL shortening service, stable, secure and fast. It can support related services such as batch shortening, batch restoration, data tables and open API interfaces.

4. Others

Tencent questionnaire survey, online file converter...

Source: Lao Xia Analyst