"Influence (New Upgraded Edition)" | Speaker: Han Yan

"Influence (New Upgraded Edition)" | Han Yan's lecture resource introduction:

As the driving force behind the book's popularity in the Chinese market for fifteen years and a senior publisher who knows the book by heart, what are her unique insights into Dr. Cialdini's three motivations, seven weapons, and 100,000-word update?

Course Catalog

01Everyone can do it: not be easily persuaded, but always be able to persuade others.mp3

01Everyone can do it: not be easily persuaded, but always be able to persuade others.pdf

02 Principle of Reciprocity: If you want to take something, you must give it first.mp3

02 Principle of Reciprocity: If you want to take something, you must give it first.pdf

03 Principle of preference: Love the house and the dog, be gentle to the distant and be close.mp3

03Preference principle: love the house and the dog, be gentle to the distant and be close.pdf

04 Alliance Principles: We are all connected.mp3

04 Alliance Principles: We are all connected.pdf

05 Social Recognition: Follow the trend and make progress together with your peers.mp3

05Social identity: follow the same footsteps and make progress together with peers.pdf

06 The principle of authority: a single word can turn a stone into gold.mp3

06 The principle of authority: a single word can turn a stone into gold.pdf

07 Commitment and consistency: Only by keeping the original intention can we achieve the end.mp3

07 Commitment and consistency: Only by keeping the original intention can we achieve the end.pdf

08 The scarcity principle: rare things are valuable.mp3

08 The scarcity principle: rare things are valuable.pdf