Wandoujia opens up a new way to discover personalized content

Wandoujia, China's most popular and active "mobile content search", officially launched the "Follow" function today. This function continuously recommends high-quality content to users in Wandoujia by forming a follow source through operating platforms such as experts, media, and manufacturers. Currently, there are hundreds of follow sources in Wandoujia, covering multiple fields such as applications, games, and videos. Users can follow the follow sources of interest in Wandoujia according to their personal preferences and directly consume content. At the same time, Wandoujia launched the #Know or Don't Know# event today to help users choose their favorite follow sources in a simple and interesting interactive experience.

Hundreds of experts, media and manufacturers have settled in Wandoujia

The "Follow" function of Wandoujia brings together hundreds of operating platforms composed of media, experts and manufacturers to help users continuously discover personalized content in the fields of applications, games and videos. After logging in to Wandoujia, users can click the "Recommended Follow" tab on the homepage to select the sources of interest based on their preferences. After that, the Wandoujia homepage will become a way for users to discover personalized content. In the "My Follow" tab, you can see the continuously updated content of the sources you choose, and the content recommended by Wandoujia based on algorithms and editors can still be found in the "Explore and Discover" tab.

Figure 1: Click the "Recommended" tab and select the sources of interest based on your preferences.

Figure 2: Find the continuously updated content of the selected follow source in the "My Follow" tab

All online attention sources must be able to continuously recommend high-quality content to users, many of which are well-known and popular media and manufacturers, such as the most beautiful application in the application field, Thumb Play and Renwantang in the game field, and Sohu Video in the video field. At the same time, there are many recognized experts in the fields of film, American drama, animation, games, travel, photography, food, fitness, etc., including talk show translator @谷大白话, well-known gamer @祝佳音 and film critic @直桃桃淘电影. At the same time, in order to meet the preferences of different users, the attention sources include both mass media or manufacturers, such as Sohu Video, Weekend Pictorial, Douban, etc., as well as platforms focusing on niche content, such as AnimeTaste and Vice. It fully satisfies users with different preferences and ensures the diversity of attention sources in content.

Figure 3: Follow different types of follow sources to discover high-quality content such as apps, games, and videos

These media, experts and manufacturers have joined "Follow" and brought the highest quality content in their respective fields. These contents will undoubtedly arouse the interest of users and stimulate them to generate more content consumption behaviors.

At the same time, Wandoujia launched a campaign called "Know or Not" today, which aims to let users better understand the follow function and discover more content through 35 interesting topics. Android phone users can click on the campaign entrance on the Wandoujia homepage, or log in to www.wandoujia.com/campaign/follow to learn more.

Figure 4: Wandoujia's "Do You Know?" activity homepage

Personalized content discovery that leads directly to action may become a trend

"Wandoujia has been optimizing the user's content discovery and consumption experience." Wang Junyu, co-founder and CEO of Wandoujia, said: "We hope to meet the needs of different users with high-quality and personalized content while providing a comprehensive and accurate content library. All of this content can be consumed directly within Wandoujia, breaking the long-standing separation between users' content discovery and consumption. The "Follow" function is a function that can meet this concept."

In the era of mobile Internet, the methods commonly used by users on PC, such as keyword search, can no longer meet the habits of mobile users in discovering and consuming content. The current push method of mobile platforms easily causes information overload, making it difficult for users to effectively obtain the content they are most interested in. Wandoujia's "Follow" function allows users to make choices based on their personal preferences, and then the content recommended to them is all based on their interests. This personalized content discovery mode can help users discover more effectively and is more suitable for mobile users' habits.

At the same time, even on mobile devices, each user's discovery and consumption of content have long been in a state of separation. They often discover content through media or public accounts, and then search and consume it on channels such as app stores or video websites. Now, "Follow" directly connects to the user's most interesting source of attention, allowing users to complete a one-stop seamless experience from content discovery to consumption within the Wandoujia product. Wandoujia has always hoped to bring users a "direct action" experience, and will continue to bring users better products on this basis in the future.

According to iResearch's statistics in 2014, Wandoujia's monthly average usage has always ranked first among similar products, with each user using Wandoujia 14.5 times per month on average. This shows that Wandoujia has become the best choice for users to discover content on mobile devices.

Wandoujia welcomes media, manufacturers or experts who can continuously recommend high-quality applications, games and videos to join Wandoujia. If you want to join Wandoujia and become a "Follow Source", please send your account name and introduction email to: [email protected].