Sina Fuyi Mobile Game Industry Launch Strategy

The mobile game market seems to be booming, but most mobile game operators understand the pain involved.

According to market analysis firm Newzoo, global mobile game revenue reached $36 billion in 2016, accounting for 82% of the total app market revenue.

Mobile game users have decentralized online behaviors and fragmented time. How can the hard-developed mobile games gain a foothold in this increasingly crowded market while achieving a large number of exposure campaign ads and accurately hitting the target audience?

Today, the editor brings you the conscientious production of Sina’s product operation team - Sina Fuyi mobile game industry launch strategy.

~Dry stuff is here~

Sina Fuyi Mobile Game Industry Launch Strategy

This article extensively analyzes the current situation and opportunities of the mobile game industry from the perspective of its development context, characteristics, and market space, and provides advertisers with the most authoritative advertising direction and excellent mobile game case studies.

1. Development Context

The mobile gaming industry has a wide age range, covering young people aged 10 to 30, mainly young people aged 15 to 25.

2. Mobile game features

The mobile game market has great potential and requires little investment, which has attracted many market entrants. The portability and mobility of mobile games have also attracted a large potential user base, but survival in the fierce competition is the main issue that needs to be considered.

3. Market space

At the current stage, the growth rate of mobile game market revenue has begun to slow down and has entered a mature stage with fierce market competition. Mobile game users are mainly male, accounting for about 60%. In terms of age distribution, users are mainly concentrated under the age of 30, accounting for as high as 60.7%, and decreases with age. Currently, the growth rate of mobile game users in China's third- and fourth-tier cities is faster than that in first-tier cities, and the mobile game market still has a lot of room for expansion.

4. Advertising direction

The essence of mobile game industry promotion is to find the right users, find a large number of the right users, and then show different materials to different users to intelligently improve retention rate. Sina Fuyi helps you find the right people for promotion.

5. Case Study

Since its launch in 2013, Sina Fuyi has promoted a large number of mobile game clients and accumulated rich user behavior data and advertising delivery patterns. The following shares some excellent mobile game promotion cases.

Sina Fuyi advertising, contact Qinggua Media official

Related reading:

1. Introduction to Sina Fuyi Advertising

2. Sina Fuyi Advertising Account Opening Price

3. The effect of Sina Fuyi advertising

4. Sina Fuyi Advertising Account Opening Process

5. Sina Fuyi advertising display style