6 core skills for operating Toutiao accounts!

There is a surprising set of data. In 2018, the per capita disposable annual income in Shanghai and Beijing was just over 60,000 yuan, and an annual salary of 200,000 yuan is an absolutely high salary.

So how can you achieve an annual income of 200,000? Become a high-income earner. Some full-time mothers I have trained have earned more than 20,000 yuan a month through new media. They can take care of their children at home while making money through new media.

Therefore, it is important to diversify your income.

Multi-platform operations have been very popular recently, and many friends have "de-official accounts" and even given up "TikTok".

Why?

It is undeniable that the benefits of public accounts are gradually disappearing, and the opening rate is gradually decreasing, even below 5%. That is to say, if there are 1,000 fans, the natural reading volume is only 50, which is pitiful.

It is even harder to monetize Douyin, and you will find that it is becoming increasingly difficult to monetize personal Douyin accounts. If you observe carefully, you will find that most of the Tik Tok videos are now shot with a camera rather than a mobile phone, proving that Tik Tok is gradually becoming an MCN.

In summary, I suggest that most ordinary people choose public self-media such as Toutiao, Baijiahao, Qutoutiao, Dayuhao, etc., which are relatively easier to monetize.

First polish your writing skills, then try video and live streaming. Because whether it is an article, a short video, or a live broadcast, the core is content, and it requires a deep understanding of human nature and very high expressive skills.

1. Common methods of new media monetization

Many people say that it is difficult and confusing to make money online. In fact, any business model has routines and methodologies.

The premise for new media to monetize is traffic, that is, fans. If there is no traffic, it is like a restaurant without customers. No matter how good the food is, no one will consume it and it will be impossible to make money.

The fastest way to accumulate traffic is to continuously output content, and content is the core. Regarding content output, you can try to create on "Get Smart Writing". AI assists in creation, allowing everyone to create and everyone to make money from creation.

1. Advertising monetization

Currently, it is more common to see some educational courses, insurance services, e-commerce products, etc., which will find public accounts to pay for advertising, and the fans of the public accounts will be converted into product users.

2. Distribution and monetization (helping others sell)

Distribution of virtual products, such as courses; distribution of physical products, such as fresh food (social e-commerce). The CPS cooperation model charges according to the results. When you sell an order, you will get a share according to a certain distribution ratio.

3. Monetize your professional skills (sell yourself)

Paid communities, paid consultations, paid training, paid columns, paid appreciation, paid contributions

Everyone has his or her own area of ​​expertise, and in this field there must be some people who are better than you and some who are worse than you, so you can always influence a group of people, and the content you share will definitely provide them with reference value.

Once you have a certain amount of content and traffic in a certain field, you can start a paid community. "Huayi New Media Evolution Island" is a typical community. Users need to pay 199 yuan to learn new media-related knowledge for one year.

Similarly, you can also do some paid consulting, 500 yuan an hour, to help your fans answer questions and solve problems, which is also a value exchange.

Paid training is divided into online training and offline training. The core is still content output, solving user problems and circle communication.

Paid columns can be opened on Knowledge Planet, Toutiao, Qianliao, and Lizhi Microclass.

Paid appreciation. Platforms such as official accounts, Toutiao accounts, Zhihu, etc. all have appreciation functions. If users recognize your content, they will pay for it.

Paid submission, high-quality articles can be submitted to the official account. Once accepted, they will receive a fee of more than 500 yuan. There are also some special submission platforms that connect the manuscript needs of Party A and Party B, and both parties can get royalties.

At present, Get Intelligent Writing is about to launch a "Smart Trading Platform", the purpose of which is to allow every high-quality creator to make money.

2. Why I don’t support you to start a public account now

1. The benefits of public accounts are declining

It is undeniable that the benefits of public accounts have been gradually declining from 2014 to the present. In the early days, many friends created a public account matrix and invited a bunch of college students to be editors-in-chief. They produced some articles of not very high quality every day, but they were able to accumulate hundreds of thousands of fans very quickly.

As far as I know, local public accounts were very popular at that time. These public accounts only did one thing, which was to carry out city beauty voting campaigns, similar to the "Vote for Your Hometown" campaign, and they quickly gained hundreds of thousands of followers.

However, any routine will become weak and numb, and fewer and fewer people will participate in it.

Do you know what the average opening rate of public accounts is now?

Less than 5%.

This number is amazing. What does it mean? If you have 1,000 followers, your natural reading volume is only 50.

It is difficult to monetize a public account if the number of readers is less than 1,000+. Generally, the cooperation condition for advertisers is a reading volume of 1,000+.

Finally, if you cannot write continuously, and cannot produce hit articles for a long time, and cannot get reprinted by big accounts, then the speed of gaining followers naturally will be extremely slow.

2. Multi-platform is a trend and a bonus

What is multi-platform? Multi-platform refers to self-media platforms other than official accounts, such as Toutiao, Baijiahao, Dayu, Jianshu, etc. We can operate these platforms simultaneously and obtain traffic from different platforms.

Let’s take a look at the investments made by major platforms in motivating creators since 2018:

(1) Toutiao launched the “1,000 Accounts with 1 Million Followers Plan” to support 1,000 accounts with 1 million followers in 2018 and increase traffic and financial support.

(2) In 2018, Alibaba Dayuhao launched the "Dayu Potential Bonus" on the basis of the original 2 billion Dayu Bonus, and increased its support for authors in 2018.

(3) "Hundred + Plan", through the monthly "Original Author List" to receive a creation bonus of up to 20,000 yuan, and can also obtain various customized rights and interests such as "professional incubation", "high guaranteed traffic", "big V honor", etc.

(4) In 2018, Wukong Q&A plans to invest RMB 1 billion to sign contracts with at least 5,000 contributors in various professional fields.

(5) Phoenix News Client will invest RMB 1 billion in self-media revenue sharing and support, bringing more dividends to self-media professionals.

(6) Tencent Penguin launched the “10 billion plan” in 2018, providing 10 billion in funding, 10 billion in traffic support and 10 billion in industrial resources to support content creators.

The above platforms offer such attractive rewards to creators, which proves the hunger of big companies for content and also shows the spring and opportunities for creators. Please seize this opportunity.

3. 6 core skills for Toutiao account operation

1. The recommendation principle of Toutiao

The machine identifies the article - cold start phase (the machine recommends the article to a small number of accurate readers) - continued promotion phase (determine whether to continue to recommend and the level of recommendation based on cold start data) - repeat the previous step

Cold start reader feedback data is very critical (including click-through rate/completion rate/interaction, etc.). During the cold start, the machine will give priority to fans of Toutiao accounts as target readers for recommendation. If there are no fans, all recommendations will be made to strangers. If there are fans, recommendations will be made to some fans + some strangers.

You must read the above text word by word so that you can understand the principles and core of public self-media platforms.

2. Official Account Monetization Channels

Currently, Toutiao’s main monetization methods include Toutiao account advertising, the “Thousand People, Ten Thousand Yuan” contract plan, Toutiao account appreciation, Toutiao account original reprints, paid columns, Toutiao circles, content e-commerce, etc.

Toutiao advertising: usually appears at the end of the article, and is charged according to the number of views, with an income of approximately 5-10 yuan for every 10,000 views.

"Thousands of People, Tens of Thousands of Yuan" Signing Plan: At the "Toutiao Creator Conference" on September 8, it was planned to support 1,000 Toutiao individual creators in the next year, so that each person can receive a guaranteed income of at least 10,000 yuan per month.

Toutiao account appreciation : After the author marks the article as original, he chooses whether to "use the appreciation function", which is similar to the public account appreciation and also appears at the end of the article.

Original reprint of Toutiao account: "Original serialization" is a new function launched by Toutiao platform for high-quality creators. Through the original serialization function, authors can publish serialization of novels, serialization of short and medium-length novels/stories, and serialization of story series. A series of works linked together by a unified main line are very suitable for release through the serialization function.

The works published by authors through the serialization function will be distributed intelligently based on Toutiao's big data and accurately recommended to Toutiao's novel reading users. Readers can read your works continuously by turning pages in the novel channel. The platform helps serial authors achieve paid conversion. Once your work is signed with the platform and payment is enabled, you can set paid chapters for the work.

Paid column: Paid column is a new form of content monetization created for Toutiao authors, dedicated to making it easier to monetize high-quality content.

Columnists can publish paid content in any form of graphics, text, audio, or video (or a mixture of multiple forms in the same column), and set their own prices. After users pay on demand, the columnists can receive a share of the profits.

The column content is recommended by Toutiao’s intelligent algorithm and distributed to fans and precise potential paying users, thereby gaining exposure and conversion within the Toutiao APP. Columnists can also use various forms such as Weitao, Toutiao articles, Xigua Video, etc. to achieve column exposure and conversion.

Toutiao Circle: A community operation tool similar to Knowledge Week.

The circle is accurately positioned: there are clear discussion topics and content planning, and members can benefit from it;

The quality of the circle community is good: the atmosphere is good, low-quality content is regularly managed, and the circle management tools are highly utilized;

Active circle: Based on a high number of members, the circle owner has a fixed update frequency and can form continuous and good interactions with users.

Content e-commerce: Similar to Youzan in the WeChat ecosystem, it is a tool for doing e-commerce on Toutiao.

3. How to increase the number of recommendations

The success or failure of a Toutiao account depends on how many recommendations the platform gives to your articles.

(1) The title and cover image should be attractive and clear (= increase click-through rate)

(2) Rich in pictures and text, easy to read (= increase user time)

(3) The content is detailed, giving readers a sense of useful information; the viewpoints are clear, sparking discussion among readers (= increasing the number of comments and reposts)

4. Key indicators of Toutiao account operation

Originality: The originality of the article. Avoid copying. Big data will detect the source of your content.

Verticality : When you register a Toutiao account, you will choose a field. In the future, the content you produce should be as relevant as possible to the account field, so that the machine can recognize you and recommend the corresponding content to more people in related fields.

Activity: Maintain the frequency of updating. It is recommended to update more than 10 articles per month to maintain a stable output.

Interaction: When users comment on your articles, you should reply promptly. This will increase the weight of your account and will be recommended to more users.

Healthiness: The quality of content layout and illustrations, avoiding low-level clickbait, plagiarism and other violations.

5. Toutiao certification

The authentication of Toutiao account is similar to that of Weibo, and you can choose "Identity Authentication" and "Interest Authentication". After certification, you will have exclusive logos, priority recommendations and promotions, increased exposure, rapid increase in followers, and other privileges.

6. Weitou News Operation

You can understand that just like Weibo, posting on Weibo in Toutiao is one of the fastest ways to increase followers.

You can try posting the following content on Weitao, which is more likely to become popular.

(1) Quickly follow hot spots

(2) Content that arouses thought and discussion

Like Weibo, Toutiao is suitable for following hot topics. Once you encounter a hot topic, quickly follow it on Weibo Toutiao. The number of readers will increase dramatically, and the number of comments and likes will also increase rapidly.

Content that sparks discussion is most likely to become popular on Weitao. It is best if the content can express your own point of view. Readers will then make both positive and negative comments on the point of view. This will cause heated discussions in the comment section, increasing the content's interaction rate. The platform will continue to recommend you, so the number of readers will continue to increase.

After mastering the above multi-platform operation methods, I hope you can create a popular article as soon as possible.

Related reading:

1. Toutiao account operation: Deconstructing the user life cycle of Toutiao today!

2. Toutiao account operation and promotion, do you know all these?

3. New Media Operation丨How to operate self-media platforms such as Toutiao and Baijiahao?

4. A collection of operating methods for self-media platforms such as Baijiahao and Toutiaohao!

5.How to operate Toutiao account? After reading this, you will be a master!

6. How to operate Toutiao account? There are 3 routines!

7. Toutiao account operation: Here is a reusable methodology for increasing followers!

8. How to do a good job in user operation of Toutiao?

Author: Hua Yi said

Source: Huayishuo (ID: huayishuo )