How to do online promotion and marketing? Sharing Internet promotion skills!

With the development of the Internet, mobile networks have penetrated into people's work and life.

Most companies achieve the goal of increasing brand awareness by spending money on vigorous promotion or targeted and low-cost online promotion . They formulate different promotion plans based on the different characteristics of each enterprise and have achieved certain results.

So how do you promote on the Internet?

1. Online Promotion

1. What is online promotion?

Online promotion refers to a type of publicity and promotion activity carried out through various means based on the Internet to achieve the effect of increasing brand awareness.

Similar to traditional advertising, the purpose of online promotion is to increase exposure and maintain the brand.

Simply put, it is to promote through the Internet.

2. Characteristics of Internet Promotion

1) Wide coverage and high reach

2) Lower cost and better corresponding effect

3) Various promotion forms and wide application scope

4) Strong timeliness and durability

5) Flexible interactivity and selectivity

3. Development trend of online promotion

1) Content marketing is growing rapidly

2) Diversify social media marketing

3) Close integration with the community model

4) More diverse promotion forms

5) Search engine optimization

6) Advertisement targeting is more accurate

2. Main network promotion channels

1. Online community promotion

An online community refers to an online communication space that includes forums, bulletin boards, group discussions, online chats, dating, personal spaces, wireless value-added services, etc. Online communities with the same theme gather visitors with common interests.

An online community consists of three key elements: community platform, community content and community members.

The promotion model is relatively mature, has certain promotion advantages, is highly targeted, and is easier to distribute.

2. Soft article promotion

Soft article promotion refers to a promotion method that achieves motivation by writing texts with certain motivations. The essence of soft articles is advertising, which focuses on promotion, uses disguise to gain trust, and has strong word-of-mouth communication.

The successful soft article promotion publishing platform is reasonable, in line with the audience's tastes, and has real audiences paying for it.

3. Encyclopedia promotion

Encyclopedias have high requirements for content and emphasize originality and authenticity. Internet users can find the comprehensive, accurate, and objective definitional information they want in encyclopedias.

Encyclopedias have left an impression of authority on most people, so by definition, the content included in the encyclopedia must be authoritative.

Assist SEM and increase search rankings. The main manifestation is that when searching for any noun, the encyclopedia will be ranked first. It can also enhance brand awareness and product reputation.

4. Weibo promotion

Weibo promotion uses Weibo as a promotion platform. Every listener (fan) is a potential marketing target. Every company uses its own microblog to update the information of the company and products to netizens, thus establishing a good corporate image and product image.

The updated content every day can be used to communicate with users, or there may be topics that users are interested in, so as to achieve the purpose of marketing promotion. This method is the newly launched Weibo promotion.

5. WeChat promotion

Since its birth, WeChat has accumulated hundreds of millions of users. With the huge and growing number of WeChat users, WeChat is the undisputed leader in the domestic social field.

Online promotion is carried out through writing high-quality soft articles, promoting in WeChat Moments, sending group messages, online advertising and offline promotion.

WeChat official accounts are application accounts applied for by developers or merchants on the WeChat public platform, and have formed a mainstream online and offline WeChat interactive marketing method. Ignore the positive role of official accounts in WeChat promotion.

6. Information flow advertising promotion

Information flow advertising refers to other advertising platforms such as Toutiao, Sina Fans, and Sohu. Generally speaking, information flow advertising is better used for investment and franchise advertising.

Its delivery indicators are: interaction rate, cost per thousand impressions, cost per click, download conversion rate, acquisition cost of a single activated user, user retention rate, etc.

When launching a campaign, you can plan multiple promotion points, plan a large number of promotion plans in the early stages, and quickly test the results; find target users for precise delivery; and focus on optimizing the landing page to increase the click-through rate.

7. Traditional mail promotion

Among the many promotion modes, email marketing is a very cost-effective one.

Compared with other marketing methods such as search engine marketing, email marketing is more helpful in stimulating purchases by consumers without clear needs. Email marketing will surely occupy a place in marketing due to its unique advantages.

8. Promotion of We-media Platforms

In today's Internet industry, the self-media industry is rising rapidly and dominating the market.

The effect of traffic diversion and promotion on self-media platforms is still quite good. The most important thing is to be able to continuously output high-quality content, be good at capturing hot news events, write relevant commentary articles that cater to the reading tastes of headline users, etc. At the same time, some self-media platforms can also leave promotional links.

We-media is highly popular and universal in nature;

The threshold is low and easy to operate;

It has personalized aggregation function and can interact in both directions;

The spread range is wide and the spread speed is fast.

3. Network promotion skills

1. Position yourself, clarify your purpose, and have a deep understanding of the product

First, position yourself and clarify the purpose of promotion.

You must first have a deep understanding of the products you want to promote.

Only by in-depth understanding can we design the most appropriate promotion plan.

Only in this way can we do the best promotion work and achieve the greatest effect.

2. Content optimization and natural promotion

The content determines the effectiveness of promotion. Inappropriate or low-quality promotional content will not only fail to achieve the promotion effect, but may also lead to negative effects.

3. Understand your competitors

Knowing yourself and your enemy, you can win a hundred battles. Focus on understanding your competitors' promotion methods, learn from their good experiences, and draw lessons from their failures. The most important thing is to avoid conflicts during the promotion process.

4. Good at analysis and regular evaluation

A summary and analysis should be made in a timely manner after each project is completed. If an Internet company is doing the promotion, it will generally issue an analysis report every month, just like a certain company's profit-based Internet service will issue a specific report. Being good at analyzing, evaluating and summarizing regularly is very important for the next stage of online promotion.

Source: Lao Xia Analyst