How to choose topics for public accounts: 1 basic logic + 2 skills for choosing topics

Topic selection is a daily task that public account operators must face.

What do you write to everyone every day? Do they like to watch it? Do you want to click on the title?

This is closely related to the topic selection.

Some people say that the road to becoming a hit in self-media is: choice is more important than hard work.

It sounds like "something makes sense",

But how to choose the topic? "Won't".

This situation is bound to make operators feel uncomfortable.

There is a method to remove fish bones. Today, let’s put aside the natural talents and skills of topic selection experts and talk about some topic selection techniques that everyone can use. Help you to run on the path of self-media for a while and feel comfortable for a long time.

1 Basic logic to judge the quality of the topic

A good method must be logical. Whether a topic will become popular or not has its own basic logical framework. Once you understand the framework, it will be easier to find dazzling golden topics in the corners of life.

First of all, good topics are naturally rooted in social contexts. The gap between the rich and the poor, curiosity, hot topics in the field, industry pain points, industry trends, industry skills, big figures, group feelings, circle cognition...all are hotbeds for the birth of topics.

Simply put, we live in a world full of problems and issues. As long as you record and observe the world carefully. Topics will flourish everywhere.

They may be the common emotions of some people; they may be a hot topic to follow; or they may be a piece of valuable information that everyone will agree is right after reading it.

However, how do you know which topic is more valuable to you among the many options?

Focus on two dimensions:

1. Industry attention;

2. Social attention.

Learn to use two "degrees" to find good topics that suit you, and use common sense to make basic judgments. As shown below:

Suppose my topic this time is:

"180,000 followers in 3 days, how do grassroots public accounts use content to increase followers so rudely?" 》

New media practitioners will be interested in it, but the general public will ignore it. Therefore, it is only suitable for dissemination in the new media circle and can only attract seed fans/precision fans operated by new media.

Let's assume that I am running a food account and the topics I choose are:

"China's 5 most expensive delicacies, one dish is worth an iPhoneX, but the cost is no more than 100 yuan"

In this way, not only foodies, chefs, and catering practitioners will be interested in the topic. At the same time, it also has wide social attention. It can also bring more traffic and fans.

By having a basic grasp of the two degrees, we can judge from the perspective of content positioning and current traffic demand. The criteria for a good topic selection are:

Both social and industry attention are high > industry attention is high or social attention is high > industry attention is low or social attention is low

To venture into the self-media industry, one must be familiar with the essentials and have both practical experience. Being able to judge whether a topic is good or bad does not mean that you can find a good topic immediately.

So, how to quickly find a suitable topic?

It’s still a simple technique.

2 Tips for Selecting Topics to Quickly Discover Good Topics

All scientific matters require proof. The data brought by the content is evidence of whether the topic is reliable.

1. Data Verification Method

As smart as you are, you will understand:

Topics that interest everyone will naturally have a high opening rate.

Topics that everyone can gossip about, take sides on, and express their opinions on will naturally have a high sharing rate.

If everyone thinks that the information is good, the collection rate will naturally be high.

It is very necessary to analyze past content data, discover the audience's preferences for different content, and find sustainable and serialized topic selection directions .

Take out the reading, viewing, collection, and forwarding data of your past articles and sort them out. Analyze the topics that everyone likes to read, collect, and share. Analyze their communication channels, be familiar with different topics, and the communication effects of different channels.

Focus on classifying the topics with strong spreadability (bringing traffic) and high collection rate (increasing viscosity) for reference.

2. Repackaging of classic topics

Classics never go out of style, even if they are rehashed leftovers.

Use platforms such as Xinbang, Sogou, and Xigua Assistant to find colleagues in the same field who have produced popular articles.

Analyze the number of readings, likes, and comments on topics selected by peers, and observe. Summarize classic topics that have appeared in the same field.

Especially classic topics that were popular 2-3 years ago but no one has mentioned in the past 1-2 years.

Find these treasures, understand them in a new way, and express them from a different perspective. Perhaps this is a good opportunity for you to stand on the shoulders of your predecessors and look out at the sea of ​​traffic.

You should know that your thoughts and observations about your predecessors and peers are a summary of yourself and the industry. This may be more stable than the daily sudden inspiration.

Summarize

Understand the basic logic of topic dissemination. Relying on historical data and previous successful cases as reference, quickly discover high-quality topics. Finally, use common sense and data to judge the benefits that different topics will bring to the official account.

In this way, in the long-term operation of the official account, selecting topics each time will not only be much easier, but also have clearer operational purposes and significance.

Retweet, follow, and click to read, these are the three qualities that excellent people have

Author: cos

Source: Grassroots Society