Marketing node reminder in February 2017, you must know!

The so-called pendulum theory,

It is said that branding is like a pendulum.

If you only "cash in" but don't "raise momentum", you won't be able to survive tomorrow;

If you only "raise momentum" but don't "realize it", you won't be able to survive today;

Therefore, the most important thing about branding is——

Conduct promotions once a month for "monetization";

Conduct an event once a month to "raise momentum";

Use "promotion monetization" and "event promotion" to

Push sales and brand higher and higher.

The nodes that can be placed this month are:

Zheng Chenggong recaptures Taiwan

February 1, 1662

Do something for unification

for example,

If you promise not to travel to Taiwan before the handover, you can enjoy special discounts;

Participate in the armed unification of Taiwan by signing 10,000 signatures and enjoy special discounts;

Donate to the China Unification Promotion Party and the amount you donate will be reduced accordingly.

The Great Leap Forward

February 2, 1958

Do: Make your big leap forward

for example,

Medicine seller: From the basin to the peak in 100 days,

The Clothes Seller: From a Straight Man to a Scumbag in 100 Days,

The one who sells courses: From fool to liar in one hundred days.

First day of resumption of express delivery + Beginning of Spring

February 3

Suitable: Spring Festival promotion

On the first day of resuming express delivery, purchasing intention increased sharply.

We are doing a big promotion in the name of the beginning of spring.

And all CRM tools are awakened,

Sales will not be low.

World Cancer Day

February 4

Do: Promote products in the name of fighting cancer

for example,

The rationale for the maternal and infant brand is that smoking may give babies cancer;

The pretext for the early childhood education brand is that smoking may give children cancer;

The restaurant brand's reasoning is that smoking may cause diners to get cancer.

As long as you promise to quit smoking for one day, you will receive a membership card with a 10% discount; if you promise to quit smoking for a week, you will receive a membership card with an 18% discount; if you promise to quit smoking permanently, you will receive a lifetime membership card with an 15% discount.

First human spacewalk

February 7, 1996

Do: Encourage first time sharing

The first small step now will be a big step tomorrow.

As long as fans share their first ____,

You can participate in the brand lucky draw.

Birthday of Laozi, the founder of Taoism

February 9, 600 BC

Suitable for: Taoist Culture Day

Brand of the day

Online and offline customer service techniques, online and offline channel interfaces,

They all add Taoist style to celebrate Lao Tzu's birthday.

(Especially suitable for health care brands)

Tencent QQ is born

February 10, 1999

Do: Retweet is really polite

Forward the brand lottery information to 3 groups,

You can participate in the draw and get coupons;

If you forward it to 10 groups, you can get it for free.

——Then buy media to expose the news,

A genuine QQ birthday event.

Lantern Festival

February 11

Suitable for: Sending Lantern Festival blessings

Wish old customers a happy Lantern Festival by email, text message and letter.

By the way, we will also send you the electronic and physical versions of the annual discount calendar.

Let customers see our promotions from the beginning of the year to the end of the year.

Valentine's Day

February 14

Good: Caring for long-distance relationships

If you are a retail or e-commerce brand with self-built logistics in a large city:

There will be many boys in long-distance relationships who forget to buy flowers on that day.

Then we can do event marketing with the theme of flowers delivered on the same day.

The appeal is that every time you shop, the product and flowers will be sent together...

Buy media to hype your concern for long-distance relationships.

China Welfare Lottery Shuangseqiu game launched

February 16, 2003

Recommended: Play the lottery in the name of Shuangseqiu

On the same day, the official WeChat , official Weibo, and e-commerce channels,

Each of them will receive a gold-plated Logo ball worth 4999 yuan.

Share the event or make a purchase on the day to enter the lucky draw.

The People's Bank of China starts issuing new RMB

February 17, 1955

Do: Issue your own branded currency

Make the VIP card into a silver coin.

(Mark the weight to make it more affordable)

Limited time and limited quantity only for old customers.

Holders of the currency can enjoy birthday gifts and membership days.

Bloody Mary's Birthday

February 18, 1516

Mary, Queen of England and Ireland, was known as Bloody Mary because she burned 300 heretics to death.

Suitable for: Cocktail party

Give back to VIP customers,

Anyone who comes to the store with a membership card on the same day,

Unlimited Bloody Mary cocktails.

The sex photos scandal

February 21, 2008

Do: Expose brand nude photos

In the name of the brand's nude photo scandal,

Expose the origin of raw materials and production lines.

3.2

February 22

Do: Encourage sharing of 2 things

Those who are not 2 are not real, so:

Share 1 or 2 things and post @brand on Weibo to get coupons.

Share 2 things and @ the brand on Weibo to enjoy discounts.

Share 3 items and 2 things and add @BrandShopping on Weibo for extra gifts.

The first national scholarship was awarded

February 24, 2003

Do: Raise funds for scholarships

The shopping amount on that day is N%.

Donate to Project Hope.

The Three Represents Thought was proposed

February 25, 2000

Recommended: Come up with your own Three Representatives

Represents the development requirements of the industry's advanced productivity,

Representing the direction of the industry's advanced culture,

Represent the fundamental interests of industry customers.

Buy media to hype up the brand and politicize it.

Head-up Festival

February 27

February 2, Dragon Raises its Head

Suitable: Give gifts when the dragon raises its head

For haircuts on the day and before and after pictures @brand official Weibo,

Just give away products related to hairdressing (just relate the products to hairdressing).

One hundred days left to the college entrance examination

February 27

Do: Make your 100-day plan

For example,

Medicine seller: From the basin to the peak in 100 days,

The Clothes Seller: From a Straight Man to a Scumbag in 100 Days,

The one who sells courses: From fool to liar in one hundred days.

2016 China Top Ten People Who Moved China Awards

Between February 8 and 26

Do: Award the brand to customers who are impressed

On the day of the award ceremony for the "Moving China" people,

We also give awards to customers who have touched the brand.

Loving and indirectly show customer testimonials.

I'll give you a discount first.

Just make some changes, and you can fool your boss about this month's marketing plan, or even fool your investors about the brand's recent plans...

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by @他化自在天 (Qinggua Media). Please indicate the author information and source when reprinting!