The latest guide to French fry ads on Xiaohongshu!

Has Xiaohongshu made everyone feel like they’re on a roller coaster recently?

A few days ago, I was still worried about the point deduction mechanism, but these two days I’ve been crazy about the new upgraded version of French fries!

As shown in the picture above, the message clearly mentioned 3 points to us:

1. A new marketing promotion mode has been added. Marketing notes can only be placed in this mode;

2. All historical notes can be put into use;

3. A new private message component has been added, and the note can display the "Consult Now" entrance.

This news from Captain Shu has completely broken everyone’s defenses. Can we advertise on Xiaohongshu ? Considering the difficulty of delivering marketing content in the past, isn’t this move by Xiaohongshu worthy of everyone’s applause?

Today's content will explain the new features of French fries from four aspects:

1.What are French fries?

2.What are the changes in the newly upgraded French fries?

3. Advantages and disadvantages of the new French fry function for users

4. Common Q&A for the new version of French fries

1. What are French fries?

Most of us here are avid users of Xiaohongshu, and I believe we are all very familiar with French fries.

"French fries" is Xiaohongshu's self-service delivery tool. By delivering French fries, we can provide us with more exposure and bring more likes, collections and comments, thereby improving the conversion rate of content and leveraging more natural traffic.

Since French fries are so important to the content creation of Xiaohongshu, the new French fries function deserves more of our attention. Is it really possible to place French fry ads freely? Next, let’s take a closer look at what changes have been made to the upgraded French fries.

2. Unlock new features of French fries

Upgrading means iterative updates of functions, with each generation being stronger than the previous one.

The upgraded French fries have added a "marketing promotion" version , becoming a dual version of "content heating" and "marketing promotion".

We open the new French fry promotion page, and the page display is like this:

I guess everyone’s heart is leaping with joy when seeing this. Let’s take a look at the specific contents of the two versions: “Content Heating” and “Marketing Promotion”.

It not only allows businesses to respond to customers quickly, but also allows them to easily obtain information about potential customers, accurately cover the target population, and thereby increase sales ; bloggers can also use the private message window to quickly answer fans' questions, improve transaction rates, and increase fan stickiness .

It should be noted that notes for "marketing promotion" will be marked with advertising labels, which is the "XX sponsorship" on our common marketing reporting notes.

Having said so much, are there still some friends who still don’t understand the difference between “ content heating ” and “ marketing promotion ” ? Don’t worry, here’s a picture showing the difference between the two so you can get a visual feel for it.

"Content Heating" has account and content requirements, no marketing components, and no advertising logos.

"Marketing Promotion" has no account or content requirements, but has marketing components and advertising logos.

I have organized the two versions into a table to show you what kind of people they are suitable for , so that you can choose when placing the ads.

3. Four advantages of the new function of French fries

As the subtitle suggests, the new "marketing promotion" version of the French fries feature, as long as it complies with the Advertising Law and community norms after it is launched, there is no need to worry about the marketing content being restricted.

It can help those in need to accumulate likes and collections, increase transactions and boost sales while gaining three consecutive attentions.

Of course, if the product efficacy is falsely exaggerated or extreme words such as "best ", "extremely", "first" are used, the content of the notes will not pass the review. Therefore, in daily creation, everyone needs to check the content of the notes carefully, reduce the occurrence of failure in the review, and create the content carefully .

Unlike the old version that required a fan base of 500 to run a French fry promotion, the new version of "Marketing Promotion" has no fan base requirement . Even if you are a new account and have only a few dozen or a hundred fans, you can choose to run marketing content. You no longer have to worry about not having enough fans and not being able to monetize.

Historical notes can be submitted, but after seeing this, do you think they are of little use? In fact, it is just the opposite. The fact that historical notes can be invested means that your once popular notes can be invested again, just like "reheating old food" . But as long as it is popular with the public, won’t the profits brought by “reheating old food” be attractive?

Of course it smells good! "Reheating old stuff" may actually cause it to become popular again, bringing in more traffic and attention.

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Advantage 4. Notes can display private message components

I believe that this new feature will be more popular among businesses and enterprises. With the support of the private message component, users can easily click [Consult Now] in their marketing notes and leave potential customer information very conveniently. This is definitely a powerful tool for industries that need to retain clues and information.

Having mentioned so many advantages, we cannot avoid the disadvantages. It is impossible to say that something has no flaws. Perfection itself is wrong. But there is really not much shortcoming in the new version of French fries. If there is one, it is probably the price increase of potato chips !

As shown in the picture, the potato coin consumption for 5000+ exposures has increased from the original 500 potato coins to 750 potato coins.

Although the potato coins consumed for exposure have increased, it has to be said that this shortcoming is acceptable compared to the powerful advantages of the new function of French fries.

After all, with the price of advertising rising continuously today, the new version of French fries can meet the marketing needs of users as much as possible while allowing for an investment as low as 75 yuan, which can be said to be a win-win for everyone .

Q1: Why did the qualification review fail? What qualifications are required?

A1: Each account has different qualifications due to the different categories and content it delivers. To use the new version of French fries marketing and promotion, your account entity qualifications - industry qualifications - material qualifications must comply with the rules of the Advertising Law. The review process is: qualification submission → background review → review passed.

Q2: For the new version of marketing promotion, can all content with marketing attributes be invested ?

A2: No. Although the new version has no restrictions on fans and historical notes can be posted, personal accounts currently do not support the posting of lottery notes and brand cooperation notes, and corporate accounts do not support the posting of lottery notes.

Q 3 : Can the new marketing promotion model only be used by enterprise accounts?

A3: No. Both personal professional accounts and corporate professional accounts can use the new version of marketing promotion.

Q 4 : Can a corporate identity be used to invest in content heating?

A4: No. The content sent by enterprise accounts is considered advertising by default and can only be used for marketing promotion.

Q 5 : Once the note has started promotion, can it be withdrawn? Will I get a refund if I delete a note during a promotion?

A5: Once the French fry order promotion begins, it cannot be withdrawn or terminated. If you delete the note during the promotion process, the unused promotion portion will not be refunded, so please operate with caution.

Q 6 : For French fries and information flow, do I just need to throw in French fries?

A6：No. French fries are priced and placed, which is equivalent to a native content accelerator and can be used for testing before volume expansion; information flow is bid-based and can be used for further volume expansion.

Q 7 : Which notes will not pass the review? Will there be a refund if the review fails?

A7: If the "French Fries Promotion Service Agreement" is not met and some industries do not provide industry qualifications, the published notes will not be reviewed. If the review fails, the order amount will be returned to the Xiaohongshu account. When the promotion notes prompt: Review failed. You can click [View Details] on the [Review Failed] page to obtain relevant problem information and make modifications before launching the ad.

Q 8 : The default promotion duration for French fries is 6 hours. Can it not be customized?

A8: It can be customized. In addition to customizing the French fries promotion for 6 hours, you can also customize it for 6, 12, or 24 hours based on user needs.

Q 9 : Are French fry orders exposed at a uniform rate during the promotion process?

A9: In order to help users obtain more high-quality traffic, the actual promotion speed will be dynamically adjusted according to the platform traffic and note quality, and the system will reasonably expose the target users based on their active time. There may be cases where the promotion progress is faster/slower than the time progress. The actual promotion progress shall prevail.

Author: Bobo

Source: Bobo Chat Operations