6 types of short video cover copywriting, collection~

Short video operators should know that in order for a short video to become popular, in addition to high-quality content and the right timing, the cover and title are also very important. Otherwise, no matter how good the content is, it will be useless if users cannot find it or have no desire to click to watch it.

A good title and cover can greatly increase the opening rate of our short videos and save a lot of time and cost for our later operations. Designing a good title and cover is a compulsory course for us short video operators.

Some time ago, I just shared with you ten tips on writing short video titles. Today, I learned about the design ideas of short video covers and will share them with you.

01 Use summary to write short video cover copy

It is to make a simple summary of the short video, extract the core ideas or data in the video, attract users to be interested in the video, and continue to watch.

Keywords: numbers, collection, inventory, complete set, list, list...

for example:

02 Use “serialization” to write short video cover copy

Simply put, it is to design a series, just like a TV series, which can attract users' interest while allowing them to continue to pay attention to our account.

Keyword summary: series, topic, insist on sharing useful information, the Nth day of being XXX...

for example:

03 Use “contrast” to write short video cover copy

If the content of your video involves the comparison of two or more things, you can directly reflect it on the cover so that it is clear at a glance.

Keyword summary: VS, PK, difference, different, not the same...

for example:

04 Use "endorsement" to write short video cover copy

This is even simpler. It is to use the celebrity effect or herd mentality to increase the credibility of our products and make users interested and want to see what it is.

Keyword summary: highly recommended, same style, favorite, secret, everyone is watching, rumor...

for example:

05 Use “hypothesis” to write short video cover copy

Friends who have worked in copywriting and marketing are very familiar with this. It is to create a situation for users to make them feel involved - "If I..." and then become interested in our video.

Keyword summary: suppose, assume, if, is it possible, how should we play/chase/do…

for example:

06 Use “questions” to write short video cover copy

One difference between short videos and long videos is their interactivity. Letting users participate in our interactions is also a very good way. As long as users are attracted by such questions, they will most likely have the urge to leave comments.

Keyword summary: Why? How? How? What do you think? How to do it? ...

for example:

As long as we can get users to click in and watch, we have the opportunity to keep them and further convert them into our leads, which is much more cost-effective than spending a lot of money on Douyin.

However, the iron must be hard to forge, and the content cannot be relaxed. Next time we will share the tips related to content production~

Author: Short Video Operation Diary

Source: Short Video Operation Diary (gh_a49c091205cb)