You may not have thought of it: five ways to reduce the cost of acquiring users!
|
In the mobile gaming industry, user acquisition is typically done through paid advertising, such as mobile ad networks. This is the standard way to monetize mobile games, but the problem is that the cost of user acquisition is already very high and is still growing. As a result, mobile game developers will either have to shut down or look for ways to cut user acquisition costs before they are forced to shut down their companies. This account is actually very easy to calculate. If a mobile game wants to remain profitable, its user acquisition cost must be lower than its user's lifetime value (LTV). We also very much hope to help mobile game developers reduce user acquisition costs, so here are 5 ways to reduce user acquisition costs, hoping to help developers save costs, attract players and achieve natural growth in revenue. 1. Write a mailing list If you’re like most mobile game developers, you’ve got an email address listed on your website because you know it’s important, but it’s also kind of annoying, isn’t it? You may not have a large number of email addresses, so you don't particularly want to try it, nor are you willing to check what emails you have sent every week. For this reason, you may not have sent an email for a long time. This is not a good idea. Email is 40 times more effective at acquiring new users than Facebook and Twitter combined, so this is something I highly recommend developers to do. You can invest time into an email marketing strategy that offers something free that the recipient can relate to your game , as this can greatly increase your user base. This could be an exclusive original story, a PDF animation book, or some type of in-game promotional code. In any case, these things must be valuable to your users, otherwise the emails you send will be meaningless. This may sound simple, but once you start building an email list, you’ll find that it’s one of the best ways to drive organic revenue and reduce customer acquisition spend. 2. Turn your website into a sales tool Does this approach sound familiar? Your game already has an official website, and you need to invest a lot of time and money to maintain it, which feels like a very low return on investment. The main purpose of this website is actually to provide information or PR, rather than to play marketing or sales games. If this sounds familiar to you, you are missing out on a huge opportunity to earn income, so here are some suggestions. Convert all official game websites into landing pages, as this will increase traffic to your store. If you don’t quite know how to do it, you can refer to some official website design strategies. In this way, your official website can also bring revenue growth and reduce your dependence on advertising investment. 3. Launch your own native ads Let's assume that your game is a free model with IAP, and you are using mobile advertising networks for monetization strategies. This model is also very common, but the problem it will inevitably encounter is that you are worried about the user churn rate, your retention rate will continue to decline, and your IAP revenue will also decrease accordingly. In the end, you will find that you have to watch many players leave your game. Many mobile game developers find it difficult to escape this dilemma. So the solution is, don’t rely entirely on mobile ad networks to acquire users for your game. It’s better to do your own native advertising, which can drive your IAP revenue growth. For example, if your game is Super Mario Bros. 3, when players encounter a mysterious flute, they should see three levels of native ads, asking them what effect they want at what price. Rolling out your own native ads is also one of the best ways to reduce user acquisition costs and increase revenue for your free-to-play games. 4. Stimulate player promotion 400 million people around the world use Dropbox, so this standard cloud storage is available on almost any device, but I don't want to talk about storage space, I want to talk about these 400 million users. For a startup, this level of user volume is incredible, and we know that Dropbox has invested very little in advertising, so how did they do it? The answer is that they used stimulus sharing measures. When you sign up for a free Dropbox account, you get 2GB of storage space, but if you invite a friend to sign up, Dropbox will give you an additional 500MB. I hope mobile game developers will do the same for their games, which is to incentivize sharing programs. In your game, there is usually a game reward system. You should make full use of this mechanism to increase players' enthusiasm for sharing, because these rewards will encourage natural sharing and expand the number of users at a faster rate. 5. Provide exclusive items for your users Marketing platforms are where you talk about or publish game content, such as websites, forums, social media, and email promotions. You share screenshots, game content, trailers, videos, articles, interviews, and other content on these channels every day. The problem is, however, that people get the same information no matter which channel they go through. That is, nothing you release is exclusive to them, so we should do this: What would happen if some big content release was only available on certain marketing channels? For example, what would happen if people could only see the latest screenshots of your game on Twitter? You should post different information on other channels to drive follower growth. This way, players who want to see the game earlier than other users will directly become Twitter fans. This strategy can bring three effects: first, it can increase the users of your social channels because people are motivated to do so; second, it increases the value of your content because it is exclusive; third, it can increase content sharing because your users will want to share the content. Therefore, providing exclusive content for special channels is also an effective strategy to increase the number of users and reduce user acquisition costs. in conclusion: User acquisition, or paid advertising on mobile devices, is not the only way to sell games. Don't believe the lies, either in theory or in data. You have a dozen ways to reduce user acquisition costs, and even more when you take the uniqueness of the gaming experience into account. APP Top Promotion (www.opp2.com) is the top mobile application promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing App marketing dry goods . Welcome to follow the official WeChat public account : appganhuo This article is compiled and published by (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article! |
<<: Second-class e-commerce advertising | 15 product cases in 7 categories!
Recommend
From an operational perspective, here are 4 tips to crack sales tactics
Behind every strongest salesperson is a set of lo...
How to make a hit short video? 5 ways to play!
Publish 30 videos a day and get millions of impre...
How to create video account content? What does a viral video look like?
As a new force in the short video field, WeChat V...
Henan Mobile Large Bandwidth Server Rental
Henan Mobile large bandwidth server rental, as th...
What are the benefits of having a mini program in a physical store?
Nowadays, in the Internet age, many store owners ...
Product Operation: How to build a membership points system?
The membership system product is a system that in...
"Perfect Diary" brand marketing template!
The rapid popularity of Perfect Diary , a domesti...
3 reasons and solutions for the current low app opening rate
The open rate is a KPI indicator that all operati...
KOL usage guide: 6 practical marketing experiences!
Where there are people, there is the world; where...
If you always fail to complete your tasks in operations, try this trick!
Why is it that despite all our efforts, user acti...
23 operational promotion routines to obtain traffic for free!
What is the biggest headache for companies when d...
Emotional Cycle Theory - Core Trading Course for Hot Money
Emotional Cycle Theory - Introduction to the reso...
PPT animation all-rounder, I never thought that PPT is actually an animation software
: : : : : : : : : : : : : : :...
African children hold up signs and shout. How many words are required in the actual video of their shouting?
Please add customer service WeChat (Wechat): 1867...
Five operational frameworks for private domain traffic!
At this stage, for e-commerce bosses, acquiring c...