Google Ads Promotion: How to Improve Keyword Rankings?

01. How can I rank at the top of search results?

If we want our ads to be ranked at the top of the search results, we must first be eligible to be displayed at the top, which means that our ads must meet the minimum ad rank requirements of Google AdWords.

Here are some ways to help your ads qualify for top placement:

1. Improve your ad ranking

Consider including more relevant information about our business in your ads to increase your estimated clickthrough rate, or create ads with additional information, such as sitelinks.

2. Focus on relevance

Making sure our keywords, ads, and landing pages are relevant to what our customers are searching for. If our ads lack relevance, they will not receive many clicks even if they are fully displayed. In the long run, this will lead to unsatisfactory advertising results.

3. Keep your bid competitive

Try to keep your bids high so that we can compete with other advertisers bidding on the same keywords.

4. Check your accounts frequently

Small optimizations often made now can have huge impacts in the future.

02. Why do I receive clicks outside of my target area?

There are several reasons why our ads may have been clicked by visitors from outside our targeted area. In addition, I have listed some measures that we can take to help ensure that we receive the most relevant clicks when running Adwords.

1. Ads are displayed for searches related to geographic location

If a customer's IP address is not in one of our targeted areas, but their search query is relevant to that area, that customer may see our ads. For example, if we advertise a Beijing restaurant and target it to Beijing, customers in Guangzhou may also see our ad when searching for "Peking duck".

Google Adwords has developed this system in our interest, with the aim of enabling us to attract as many customers as possible who are looking for our goods or services. However, if we find that the clicks we're getting aren't producing the results we'd hoped, we can set advanced location targeting options to limit our ads to customers who are likely to be in your target area.

Advanced Location Targeting in Google Adwords

Please note that if we are targeting our ads only to customers in a targeted area, all location terms in our keywords must also be within the targeted area. If these terms don't fall into our targeted areas, customers won't see our ads when they search for those keywords. For example, if our ad is targeted to customers in Beijing, but the customer searches for "Tianjin roast duck" or "Wuhan roast duck", these keywords will not trigger our ad.

2. Ads are displayed in country-specific areas

When we choose country-level geographic targeting, even if some customers' IP addresses are not within the country we are targeting, they may see our ads as long as they search on the Google domain (the core part of the website URL, for example, the URL "www.google.com/adwords", its domain name is "google.com") corresponding to the country we are targeting.

For example, if we target our campaign to China, a customer with an IP address in Spain might see our ad when searching on Google's Chinese domain, Google.com.hk. If we do not want our ads to be shown to customers outside of our target country on the domain corresponding to that country, we have two options:

Geographic targeting: Target entire countries where you'd like your ad to appear, then select the advanced targeting option, 'Geographic targeting.'

Regional or Custom targeting: Change your campaign's location targeting from country options to regional options or custom options. Using the previous example, target the campaign to all regions in China instead of just China.

Related reading:

1. Which industries are suitable for Google promotion and how to open an account?

2. Where is Google advertising promotion displayed and in what form?

3. How effective is Google’s advertising promotion?

4. How does Google Ads charge, promotion prices, advertising costs!

5. Google advertising promotion, how to position Google display ads?