How to do a good job in Zhihu promotion and traffic generation?

In fact, you only need to do these three things to promote and attract traffic on Zhihu .

First point: high-powered accounts

Zhihu content display is related to account weight and voting mechanism. Account weight is related to account registration time, number of followers, and answer quality. Zhihu's voting mechanism includes likes, favorites, likes, thanks, comments, etc.

Therefore, you should use high-authority accounts to promote and attract traffic on Zhihu. If you already have a Zhihu account, and registered it early, and have a certain foundation, you can use it directly to maintain the account for backup. You can also buy an old number online and then bind it to your mobile phone. Complete the profile information, follow some topics, big accounts, like, and comment on some relevant content.

Please note that there must be steps to maintain the account instead of advertising as soon as you get it.

With a high account level and a large number of answers, one's influence on Zhihu is very great, and the questions answered and articles written will be included in Zhihu. There are a lot of likes, thanks for attention, etc. for each question and answer.

For example: This account is a high-authority account

On the contrary, if a small account like this has "three nothings" (garbled nickname, no avatar, no personal introduction, no or very little attention to issues, no fans and no followers, no likes, no questions, no answers, basically nothing), it will basically die if it is promoted right away!

Second point: find the right promotion location

Zhihu has a relatively high tolerance for advertising, of course, the premise is that the advertising information you provide is useful and valuable. It is usually possible to advertise in these places.

1. Zhihu nickname and personal introduction, directly naming is advertising, and the personal introduction can leave contact information;

1. Put advertisements directly in the answer content, put WeChat ID or QR code in the text or at the end of the text. However, it is not recommended for junior accounts to do so, as it is easy to be blocked;

1. In addition to asking questions, answering, and posting articles, Zhihu also has a publishing idea, similar to Weibo, where it is safer to post advertisements. If you have many fans and followers, it can also have a certain promotion effect. Try to make your articles as dry as possible, and then you will be asked to contribute. You can contribute all of them, so that the chances of being displayed are greater.

Point 3: Provide high-quality content

The last and most important point is that in order to promote and attract traffic on Zhihu, you must provide high-quality content.

1. How to choose questions? Before looking for questions, you should first profile your target users and know what topics he/she will pay attention to , so that you can choose good questions. Take Internet marketing training as an example.

(1) Directly search for related topics, search for questions in the topics, and find questions in parent topics and child topics.

(2) Screen potential topics . Find topics based on the psychology of potential customers, understand which topics they will be interested in, and then answer them.

For companies that run Internet marketing training institutions, this question is a very good topic with great potential. How to run an Internet marketing training institution will be an issue that your potential customers are very concerned about. Moreover, this question has a lot of followers and views, but there are only three answers. If you answer it, you will not be buried in the back.

(3) It is not recommended for newbies to answer big topics. Try to avoid questions that have many answers and many experts. Even if you answer them, they will be at the back and will be drowned out. Answer questions of medium to large volume, with traffic between a few thousand and ten thousand is more appropriate. There will not be many big names competing for your answer, but it will have a certain amount of views, and potential users will also see it. Wait until your account has a certain weight before answering hot topics.

(4) Find the right question and grasp the timing of answering it. Seize the opportunity before it becomes popular. Estimate whether many people will answer this question and whether there will be big Vs participating. Answer it early and get some likes in the early stage, so as not to be suppressed by the big Vs’ answers.

1. Zhihu answer routine:

(1) The answers are what users want to know and what they think is useful.

(2) It should have a clear framework, clear logic, beautiful layout, and be suitable for viewing on mobile phones.

(3) Remember to bold the key points of your answer. Avoid long paragraphs, and each paragraph should not exceed 4 lines.

(4) Combine text, pictures and tables.

(5) The advertising part can be soft-implemented. If not, it is best to put it there.

Take this question as an example,

It has useful information and clear logic, with marks of one, two, and three. Remember to circle the key parts of the answer in red, and there are pictures.

Of course, what is more important than promoting and attracting traffic on Zhihu is to build a personal brand. The big Vs on Zhihu are not just crazy about posting advertisements. They are flesh and blood. So in addition to paying attention to industry-related issues, you should also follow hot topics and pay attention to some life, hobbies, and emotional issues. The answers on Zhihu must be logically consistent and free of logical loopholes. This can also attract a certain number of fans.

Related reading:

1. Zhihu’s operational strategy: What are the chances of fighting against content “entropy increase”?

2. Zhihu promotion and operation: How to become a Zhihu celebrity with millions of likes?

3. How to use Zhihu promotion to efficiently attract targeted users?

4. Zhihu’s 4 quadrants and 2 rivals!

5. Take these Zhihu promotion and follower-increasing techniques for free!

6.How do keep, Zhihu, etc. conduct user operations?

7. Understand the 4 principles of Zhihu community operation in one article!

8. Encircle and suppress the number one V on Zhihu!

9.How to do marketing promotion on Zhihu?

Author: Jinmei

Source: Jinmei