How to create video account content? What does a viral video look like?

As a new force in the short video field, WeChat Video Account started late, but its starting point is not low at all. It is based on the powerful social attributes and circle differences of WeChat. Compared with creators, it has obvious advantages in private domain traffic, more accurate user positioning, and high conversion rate. So, in order to make good use of the video account, we need to understand the following basic knowledge in advance.

How can you make the video content you publish on WeChat Video Account become popular and recommended, so that it can be seen and spread by other users? What tips should you pay attention to? Here we will learn about several tips and precautions to become popular on WeChat Video Account.

Many people don’t know that they are producing through hard work every day? Or should we focus on promoting one piece of content?

The distribution logic of the video account is different from that of Douyin. When you are watching videos, you can see a phenomenon that even if your previous video went viral, the next one may not. This means that he pays more attention to the quality of each post, rather than thinking that if your account weight is high, every post of yours will go viral.

So, from this point of view, it is more reliable to concentrate your energy and fight one line. It is not the logic of the official account. To be practical, you are not a traffic distribution node at all.

You can see that some creators’ accounts have more than 100,000 likes for one piece of content, but the next one only has a few hundred likes. What’s the problem? It is too difficult to make all the entries explode. For the distribution of each piece of content on the video account, many other additional actions have to be done, such as asking for likes, asking for reposts, and so on.

What if you distribute the video account as a flyer?

The result is predictable. You create a video, and then use existing channels to get your friends and family to collectively like it. How big will the impact be in spreading outward?

Because the social distribution mechanism of Video Account is not like that of TikTok, which is just for posting. Its logic is to use private domain traffic to leverage public domain traffic.

Then, you can mobilize your circle of friends, interactive groups, and public accounts.

If there is such a fission once a week, it is also a good frequency, which is equivalent to planning a short video every week.

I have seen many works on video accounts, and there are two types of works that are very easy to go viral. One is to introduce who you are, because the video account belongs to social distribution. When you introduce yourself and the past, it is easy to attract likes from people around you. Social distribution can be easily initiated and enter the hot recommendations.

One way is to design points that are interesting enough to users and encourage them to share, and then you can use users’ social relationships to continuously increase traffic.

The first thing is to consider how much value the topic can bring to your users.

Regarding this point, the cost of watching short videos is actually very high. It consumes more traffic, and traffic is time. What kind of things are more popular with the audience? At least you have to make the audience feel that after watching the video, it is worth the traffic they used. In other words, no matter what direction your content is, is your topic really useful, and how useful is it? This is very important because this is the mission of your video, for example, if you are making funny videos

If the video is not funny, or if you are doing food-related content but it loses people's appetite and makes them not want to try it, then you are not only wasting the user's traffic, but also the experience that your own program gives to users. Over time, you will also lose the reputation of your account.

The second is to take advantage of hot topics.

Hot spots are a good thing. They can help you promote your videos invisibly. Hot spots are not necessarily hot news. We can also report hot events. For example, if there is any hot news about Ding Zhen, an internet celebrity, we can take advantage of the popularity and add some interesting comments or imitations of the characters.

The third topic should be creative.

Everyone knows that new things can often stimulate the audience's desire to watch. If your topic has more than ten pages of repeated content on major platforms, but the number of views is not high, then you should consider whether you should change the topic. For example, if we search for sweet and sour spare ribs, we can see that this topic has been filmed by many people, but the number of views is still quite high. We can give this type of topic a try. And you can see that videos with high playback volume often have beautiful pictures. At this time, we can learn from them their shooting methods and techniques, so that the playback volume of the videos will definitely not be too bad.

What are the popular contents?

Through the analysis of thousands of short videos, it is found that the short video content with high number of likes and comments mainly falls into the following categories:

1. “Real life”

For example, a short video posted by Wei Ya about her "appearance after going off the air" received more than 13,000 likes from users.

2. "A life of dreams"

For example, Li Ziqi's short video, which received nearly 50,000 likes, was about using the sofa at home as a swing. Many users commented that "this kind of life is very desirable."

3. Short video content that teaches life skills and knowledge

For example, among the 23 short videos posted by the user "Pipi Teaches Cooking", 7 received more than 10,000 likes.

4. Entertaining and interesting short video content

For example, the self-introduction of “Xiao Aqi” is “a Chongqing girl who sings with her heart”, and the short videos she posted are all clips of her singing on the roadside. The comments say “her voice can be sweet or salty”, “there is a story in this voice” and “I want to go to listen to her live next time”.

What are the directions for popular content in video accounts?

Do video editing

For those who like watching movies and TV series, you can share your favorite movies, add your own commentary, or make mashups. These are all good and easy-to-monetize content directions for video accounts.

Knowledge Sharing

Position the direction of the video according to your own strengths, occupation and hobbies. For example, if you are interested in food, have your own insights, and are an expert in parent-child travel, furniture, etc., you can present the aspect you are best at in the form of a video and share it with more people.

Share good stuff

On short video platforms, you don’t have to be very good-looking, as long as you have an interesting soul, there will always be people who like you. On the premise of trust, you can easily shoot videos of items that you think are good and suit your temperament and share them. There are two other very important points to good product sharing. One is to strictly control the selection of products; the other is to always give back to the fans' enthusiasm and give them more benefits.

VOLG

The cost of shooting this kind of video is much lower, the shooting skills are not difficult, and the post-editing is not complicated. Just like writing a diary, we can use videos to record our lives. If we let our relatives and friends watch them, we can have a good interaction and it can become a part of social interaction.

Public account: Guoren Nan Ge. If the content is helpful to you, remember to share it with your friends. Helping others grow is paving the way for yourself.