April's new media marketing hot spots calendar is out!

April: Marketing Hotspot Summary

April: E-commerce activities

Tmall: Fans Festival, Men's Festival, Kitchen and Bathroom Festival, Campus Festival, etc.

Beauty: Whitening and sun protection festival, seasonal promotions

Gome 4·18th Anniversary Celebration

Suning 4.18 Big Sale

Vipshop 4.19 Big Sale

April: Holiday Marketing Theme

April Fools' Day

April Fool's Day (April Fool's Day or All Fools' Day) is also known as April Fool's Day, Humor Festival and April Fool's Day. The festival is held on April 1st of the Gregorian calendar. It is a folk festival that has become popular in the West since the 19th century and has not been recognized as a legal holiday by any country.

The store is decorated with an April Fool's Day atmosphere, or cosplay costumes, toys, cosmetics, etc., and April Fool's Day toys are given away in the store, etc.

Funny and fun game marketing activities

To commemorate Leslie Cheung, a fan meeting was held

Super low price not foolish

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April 4th, Qingming Festival

Qingming Festival, also known as the outing festival, the Qingming Festival, the March Festival, the ancestor worship festival, etc., is held at the turn of mid-spring and late spring. The Qingming Festival originated from the ancestor worship and spring sacrificial customs in ancient times. It has both natural and humanistic connotations. It is both a natural solar term and a traditional festival.

Travel: Outings at popular tourist spots, nearby tours, discounts when it rains continuously

E-commerce: Flowers, videos, rain gear and other related products can be discounted during the Qingming Festival

Catering: Sale of sacrificial catering, Qingming specialty foods (such as Qingtuan)

Education: Kite competition, handmade DIY kites, traditional cultural activities (tomb sweeping)

Flowers: Custom flowers

Finance: Promotion of auto insurance, travel insurance, etc.

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Easter, April 4

Easter is an important Western festival, which falls on the first Sunday after the full moon on the vernal equinox every year. Easter holiday symbols include Easter eggs and the Easter bunny.

Visit the store to get "Easter Eggs" and win surprise gifts

Fitness dance: let your body "revive", free class experience

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April 20 Grain Rain

Guyu is the sixth solar term of the 24 solar terms. During the Grain Rain season, rain brings forth all kinds of grains and precipitation increases significantly, as the saying goes, "Spring rain is as precious as oil."

Tourism: Enjoying flowers and picking tea, and experiencing spring ploughing

Tea: Early Spring Tea

Discounts for continuous rain

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April 22 Earth Day

Earth Day, which is held on April 22 every year, is a holiday dedicated to protecting the world's environment. It aims to raise people's awareness of existing environmental problems and mobilize them to participate in environmental protection movements, so as to improve the overall environment of the earth through green and low-carbon lifestyles.

Education: Environmental protection themed activities, Model United Nations English speech performance, debate competition

Skin Care and Makeup: Natural Skin Care Products

Sell ​​products at cost price and recommend environmentally friendly products and concepts

Green exercise (steps) for discounts/coupons

Environmental protection knowledge test, points exchange for discounts

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April 23 is Reading Day

The full name of World Book Day is “World Book and Copyright Day”, also known as “World Book Day”, the idea comes from the International Publishers Association. On November 15, 1995, April 23 of each year was officially designated as "World Book and Copyright Day".

Education: Reading salon, check-in to win prizes, good book exchange

Catering: Tea, coffee shops and other leisure places hold reading activities, book clubs, sharing sessions

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April 25th Academy Awards

The Oscars, also known as the Academy Awards (Academy Awards, abbreviated as Academy Awards in Chinese), are film awards sponsored by the Academy of Motion Picture Arts and Sciences and were founded in 1929. This award is the oldest, most authoritative and professional film award in the United States, and also the most influential film award in the world.

Education: Art performance bar, foreign language short drama

Lifestyle Services: Oscars Movie Night

Photography: Oscar Theme Photography

Theme activity: Who is the drama queen?

E-commerce: Clothing/beauty, celebrity-like items

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April 29th is World Dance Day

World Dance Day is promoted by the International Dance Committee (CID) under UNESCO, which first proposed this day in 1982. The date is in honor of Jean-Georges Noverre, the father of modern ballet.

Education: Dance class discounts, free dance lessons with short videos

Dance Industry: Related Product Offers

New Media: The most beautiful dance moments, dancers vote

Catering and entertainment: Find the most beautiful dancers in the competition, dance in the store and get benefits

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