A comprehensive review of the top ten most classic interactive marketing cases!

Today, I will take you to review the top ten interactive marketing cases in the advertising industry in recent years. Are there any you are familiar with?

The so-called "interaction", as the name suggests, means that both parties move against each other. In interactive marketing, one side is the brand owner and the other side is the consumer. Finding clever communication opportunities and methods to closely integrate the two parties allows the brand to sufficiently attract the consumer's attention, thereby achieving marketing goals.

【Coca-Cola——We Care】

Coca-Cola's work "We Care" is made from six recycled Coke bottles into an "umbrella of care", allowing the audience standing under the umbrella to experience the feeling of being cared for and protected. Consumers who see this "clever idea" are surprised and also impressed by the brand's intentions.

Victoria's Secret

Victoria's Secret, a well-known lingerie brand, took advantage of the Chinese Valentine's Day and made full use of the characteristics of smartphone touch screens to launch a cool and lightweight application. The homepage is a series of atomized pictures. Users only need to rub the screen with their fingers, and a sexy girl will surface. Continuing to browse will see the brand introduction and finally reach the lingerie purchase page, which attracted the attention and participation of a large number of consumers.

【Burberry——Journey from London to Shanghai】

When it comes to H5 marketing, Burberry can be said to be a jack of all trades. In its marketing case - the journey from London to Shanghai, consumers can first "shake" and click on the screen to enter the oil painting-like London morning, then rub the screen to make the morning mist dissipate and clearly see the beautiful scenery of London, then click on the river surface to make ripples, and click on the white dot on the screen to reach the final destination, Shanghai, allowing people to browse the beautiful scenery at home and abroad without leaving home.

【Tencent——National Day marketing】

"Please add a five-star red flag to my profile picture @Tencent Official", this sentence swept the entire circle of friends before the National Day. Not to mention farther away, the editor's circle of friends, family, friends, colleagues, customers, open the WeChat friend list and take a look, almost everyone has a five-star red flag on their profile picture, which shows how successful Tencent's interactive marketing this time is.

[NetEase - Test your philosophical temperament]

NetEase News' H5 "Test Your Philosophical Temperament" has a futuristic vaporwave style and integrates classic philosophical theories into easy-to-understand life scenes, guiding users to truly find themselves. It also interacts well with NetEase users and quickly spreads in the circle of friends.

[Seven major museums and TikTok - Museum Night]

Museums have always given people a solemn feeling. In the H5 of Museum Wonderful Night jointly launched by these seven major museums and Douyin, national treasures are no longer lying there coldly, but begin to be active, and put on their own hip-hop shows, such as the ash-beating dance of the Tang maid, "We are not red" of the Terracotta Warriors of Qin Shihuang, "The First Emperor cannot tolerate" and so on. These let us see a different museum and also attracted many users to watch.

【Alipay——Wish you become a Chinese koi】

Alipay can be said to be the best at interactive marketing. From the annual collection of lucky cards to the sharing of big prizes during holidays, Alipay has almost mobilized the emotions of users across the country. This case is that during the National Day of a certain year, Alipay released a message: I wish you to become the Chinese Koi! Tell my friends who haven’t gone out to have fun to pay attention! Retweet this Weibo, and I will draw a Chinese koi who is the world’s favorite on October 7th. How will I pamper you? The effectiveness of interactive marketing can be judged by the number of reposts.

【Google——Guess the Picture Song】

The artificial intelligence mini program launched by Google is simple to use and can be participated by everyone. Players can draw the corresponding objects through corresponding voice prompts. The artificial intelligence will guess the object within a limited time. If it guesses correctly, they can enter the next round of the game, which arouses everyone's interest.

[Burger King - "Obedient Chicken"]

Burger King has launched the first interactive online video game called "Obedient Chicken". The game is very simple. You enter the corresponding English word command in the input bar, and the chicken in the video window will immediately make the corresponding action. For example, if you say "SIT", the chicken will immediately fold its wings and sit down, and then restore the initial screen. The operation is simple, but it brings great satisfaction to users, and also makes their new product, chicken nugget burger fast food, a huge success.

[Ele.me——What else do you do besides eating? 】

Ele.me H5, the content is that the mother asks the male protagonist to go on a blind date, and then some options appear. If you choose the wrong one, you will be beaten. After being beaten several times, I finally made the right choice and was able to go on a date with the girl and watch a movie. Through this marketing campaign, Ele.me actually wants to tell consumers through a series of options that Ele.me can not only order food, but also watch movies, book hotels, etc.

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What is the charm of interactive marketing? I think, it is the word "interaction". Establishing one-to-one communication with consumers and building a bridge of spiritual communication between products and consumers, helping consumers see themselves in the brand experience and providing a potential and in-depth sense of participation, thereby enhancing consumer satisfaction with the brand, is the brand's responsibility and purpose.

Author: CN Advertising Network Information

Source: CN Advertising Network Information