WeChat Moments traffic generation and promotion, how to promote yourself in WeChat Moments?

As WeChat has tens of thousands of users, it has become an essential software for daily communication. Many people promote their products through WeChat Moments. So how do you promote yourself through WeChat Moments? Let’s learn more about it with Feng Chao, editor of Jimifeng Technology !

WeChat Moments traffic generation and promotion, how to promote yourself in WeChat Moments?

1. Personal Tags

Well-written personal tags can not only attract everyone's attention, but also bring more opportunities for wider attention to the official account. There are four principles for setting personal tags:

◆Novelty: Personal tags must be novel enough, because only with a gimmick can it attract the attention of a large number of fans. For example, the operator of a public account selling crutches set his personal tag to "Dog-beating Stick Concentration Camp", which attracted many fans.

◆Attention: Attention means that the label should involve topics that the public is concerned about. Such topics are also popular with the public, such as: "House prices are rising, food prices are rising, but wages are not rising.

◆Exaggeration: The label setting should be relatively exaggerated. You can choose the current common Internet terms, which can not only attract fans, but also bring you closer to fans.

◆Coordination: The personal tag and the name of the public account should match each other in terms of text and avatar, so as not to appear abrupt and stiff.

2. Product copywriting

If you want to use WeChat Moments for marketing, doing a good job of product copywriting is an essential step. Good copywriting can not only guide potential customers to buy, but also create a favorable external sales environment. So how do you write product copy?

◆Theme: The theme of the product copy must be clear and prominent so that fans can know it at a glance. You can use certain reinforcing symbols when writing the theme.

◆Word count: The word count of product copy should usually be controlled within 140 words, so as not to cause folding, and it also conforms to fragmented reading habits.

◆Content: The content of the product copy should express the product characteristics with the simplest and most refined phrases. At the same time, be careful not to say everything, and leave some room for discussion for fans, which will make it easier to produce a dissemination effect. Send pictures

Many operators like to post pictures in their Moments, and these pictures are either unclear or too exaggerated, causing misunderstandings among friends, making it easy for them to question the product. If you continue like this, you will easily be blocked by your friends. So what should you pay attention to when sending pictures in Moments?

◆Frequency: The frequency of sending pictures must be appropriate, not the more the better. Usually, you can send about 5 picture messages a day. Sending too many will cause your friends to be disgusted, and sending too many or too few pictures at random times will also easily make your friends annoyed, so you must grasp the frequency and send them at the right time and appropriately.

◆ Definition: The pictures you choose to send must have high clarity and recognition, so as to leave a good impression on your friends. Only when the product pictures are clear enough can friends understand the product more easily and thus generate the desire to buy it. On the contrary, if the picture is blurry, friends will feel that something is being covered up, so they will feel insecure and will choose to give up even if they are interested in buying it.

3. Interactive communication

The so-called circle of friends is a circle built together by friends, so communication and interaction are indispensable, which is also the essence of the WeChat public platform. No matter who follows whom, they can establish a friendship with each other, which can also increase trust. With trust, friends will feel at ease to buy our products. In order to live up to the trust of our friends, we will pay more attention to the quality of our products and services. Shijia is committed to meeting the needs of our friends in order to establish long-term and stable relationships.

You can interact more with your friends in your circle of friends and discuss topics that everyone is interested in to attract wider attention and spread. This can not only bring you closer to each other, but also provide free publicity for the official account. In addition, you can also establish a stable and friendly relationship with your friends through private chats and likes. This will make your activities more targeted and the publicity and promotion effects will be more obvious.