Taobao's Zhihu promotion effects and precautions

Taobao customers have become common in recent years, and many of my friends have become Taobao customers, forming groups and sharing products that they believe to be "cost-effective". However, if friends make purchases through the links shared by Taobao Affiliates, Taobao Affiliates can earn corresponding commissions.

However, if you only promote it to your friends, the promotion effect of Taobao Affiliate Program is limited and more friends cannot receive it. Therefore, if you want more people to pay attention to Taobao, you must use new promotion methods, such as Zhihu. Zhihu has hundreds of millions of users, who spend more than an hour reading and browsing content every day.

1. Is Taobao’s Zhihu promotion effective?

Don’t rush to draw conclusions about whether Taobao’s Zhihu promotion is effective. Let’s first understand what advantages Zhihu has:

1. Large number of users with high spending power

According to the latest official data from Zhihu, age is the main factor in purchasing power, with those aged between 24 and 40 accounting for more than 90%, covering all geographical groups, and mainly occupying developed first- and second-tier cities. However, these users are the main consumers online and offline. If the information promoted by Taobao can satisfy their needs, consumption conversion will not be a problem at all.

2. Zhihu content has high conversion power

Nowadays, young people like to search on major platforms before making purchases. For example, what is hair transplantation like? Zhihu provides relatively complete content, which can meet users' search needs and thus facilitate consumption and conversion.

3. Covering multiple industries

Zhihu is a platform covering multiple industries and can meet the cognitive needs of different identities, different stages, and different scenarios, such as travel, film, food, mental health, technology, fashion and other industries. This means that no matter which industry the user wants to know about, they can get it through Zhihu.

4. Zhihu content runs through the entire process

Zhihu content can run through the consumer decision-making chain and shorten the consumer decision-making cycle. Because it can attract users' attention, arouse their interest, enable them to participate in discussions, verify the authenticity of the product, and ultimately decide to buy it. They may even be willing to share their experiences and insights with people around them after successfully placing an order.

5. Use Zhi+ to increase promotion effect

(1) You can use the knowledge + algorithm

Each Taobao Affiliate article can quickly reach precise target users, and by opening up the entire consumption chain, it can help companies realize the value of content and improve product conversion rates.

(2) Using knowledge + original ecology to display style

Traffic is the soil for the development and circulation of high-quality content, and Zhi+ can reach users in the form of videos/articles/Q&A, deepen their understanding of users' attitudes towards the products promoted by Taobao Affiliates, and reach users in need more accurately and efficiently.

(3) Efficient conversion components

Conversion components can be added to Zhihu content, which can realize WeChat fan addition/public account following, external link jump, mini-program jump, etc., which will guide interested users in real time and allow enterprises to realize monetization independently.

For example, like this, you can jump to join the WeChat group through the Zhi+ plug-in:

2. What aspects should we pay attention to when promoting content on Taobao and Zhihu?

Zhihu is a well-managed community with rules, and the promotion of Taobao customers must also be "clearly stipulated", as follows:

1. The content must be true and reliable

Zhihu is famous for its content, which means that the content used to promote Taobao Affiliates on Zhihu must be authentic, without any fraud or falsehood, and must maintain a certain originality index.

2. No personal information is allowed

Zhihu can use Q&A to promote Taobao Affiliates, that is, answer questions below the article. However, if it is not a commercial promotion through Zhihu, please be careful to only answer questions related to the content of the article in the comments, and do not insert personal information, such as personal QR codes, personal related information, links, etc. Once discovered by the Zhihu management community, you will be punished. You can go and look at the details regarding spam advertising information in the Zhihu community management regulations.

3. Don’t Like Immediately

When promoting Taobao on Zhihu, don’t like it immediately. At least read the relevant content about the promotion first. After reading it carefully, leave a “footprint”. This is both authentic and effective. In addition, don't always find some new accounts to like the promoted Taobao content, as this may be considered cheating by Zhihu.

Author: Tingting

Source: Ystartech