What are the rules for pushing short videos on Tik Tok? How to get push notifications?

After we schedule a short video on Douyin, we need to get exposure. The most direct way is to get the opportunity to be pushed by the platform. So the question is, how do we get the opportunity to push Douyin videos? Let’s follow Feng Chao from Dongguan to learn about the push rules!

The push mechanism of Douyin has something called cold start , which means that at the beginning, 300 to 600 traffic will be pushed to you . Then within a week, your account will be evaluated. After a week, if you pass the week, you will enter a traffic pool of 1,000 people.

Then it is 10,000 per month. After one month, you will be given a traffic pool of 10,000 . At this time, there will be another review. The first time is a machine review, and the second time is a manual review. After passing the manual review, you will be thrown into the hundreds of thousands or millions. With a larger traffic pool , you almost don’t have to worry about it. But many people will be PASSED in this manual review. If you make 10,000, that is, you have been doing it for a month, but your number of fans has not increased to 10,000, then it is very likely that your account is already useless.

Tik Tok will label and classify users , especially label and classify video publishers, so that your videos will be pushed to your precise users. For example, if you make a short video about beauty, then your video will be pushed to users who often watch beauty videos. These users who like beauty are your precise traffic.

Therefore, in order to encourage this type of users to continuously produce the same type of videos, Douyin will provide traffic support. Moreover, the more accurate your positioning is, the more the system will recommend to more accurate customers or users with similar tags, so you are more likely to like, comment and pay attention. This will be of great help to you in the future when selling goods through short videos or live broadcasts.

There is also a situation where your video is of high quality, but has no positioning and inconsistent style. Occasionally a video will get a lot of views and likes, but the more you operate, you will find that it is becoming increasingly difficult for your video to become popular. Therefore, when making short videos on Tik Tok, you must determine the positioning of your account so that you can achieve twice the result with half the effort.

So how to locate it?

When positioning, you must first clarify what you want to do and what you can provide to users. For example, if you have a physical clothing store, then your video should be centered around your clothes. You also need to analyze your target audience, whether they are those born in the 80s, 90s or 00s, or more specifically, students, mothers, office workers, etc. Analyze and target users based on their characteristics.

In fact, in order to get the opportunity to be pushed, your video content must be of high quality and interesting. Because the more people watch it, the greater the chance of it being pushed. It is recommended that friends understand these mechanisms well, so that you will naturally have more views!