Top 10 short video shooting lists

Everyone wants to make a hit short video with millions or tens of millions of views, but no matter how hard they try, the number of views is very dismal.

Because many people make mistakes at the beginning.

There are many ways to make short videos go viral. Today, I’d like to share with you some basic rules for making short videos go viral.

01Real people are more popular than those who don’t go abroad

There are many short video accounts on the market that do not require real people to appear, such as book list accounts, film and television commentary accounts, and quotation accounts.

But creating these accounts is not as easy as they say.

You need to be sensitive to the content, organize materials, do global editing, etc. In fact, the ability requirements are higher than appearing in person.

When real people appear in a video, users will focus part of their attention on the person, rather than 100% testing the content with real people.

Therefore, for most ordinary people, it is easier to shoot short videos by yourself. Users will remember you, and it is more real. The key is that the monetization will be more lasting in the future.

02Women are more popular than men

Whether selling clothes, making jokes, singing or dancing, women are more popular than men.

First, in an unfamiliar social environment, women are more likely to gain trust.

Secondly, women’s expressiveness, visual effects, intimacy, and ability to express in front of the camera are better than men’s. For example, women can act coquettishly, be cute, and show off their bodies.

Thirdly, most projects are suitable for women to shoot, such as yoga, running, food, clothing, etc.

Fourthly, women have a wide audience in the video field, including male fans, female fans, and middle-aged and elderly fans, while it is more difficult for men to attract fans.

03 Standing is hotter than sitting

When shooting videos, it is taboo to have a single background as it is too dull.

Try not to follow the example of some people who set up a table and read scriptures in front of the camera. That method is not suitable for everyone.

I would rather stand than sit, and would rather walk than sit.

Even in some fixed scenes, you should move around more.

The purpose of walking around is, firstly, to provide users with a stress-free viewing experience, secondly, to avoid users’ aesthetic fatigue, and thirdly, to increase their expectations for content scenarios.

04Outdoors are hotter than indoors

The most popular account types at the moment: returning home to care for agriculture, rural areas and farmers, island exploration, national travel, food exploration, fishing and shrimping, etc. all have one thing in common, that is, the main shooting scenes are outdoors.

Why do users like the outdoors?

First, scenes shot outdoors are more realistic and down-to-earth.

Secondly, it satisfies some people's desire for exploration. You should know that hundreds of millions of people in China have never left their city or province.

Thirdly, for bloggers, some temporary performances outdoors can add some unexpected effects to the video.

This is also why even some food and dance teaching accounts set their shooting scenes outdoors.

05Dancing is more popular than singing

If you want to become famous through singing, the most important thing is singing ability, and there are very few people who have this talent.

But if you can sing and dance, you have the potential to become popular.

In addition, if you are a beautiful woman + dance + sing, you are 100% destined to become popular.

06Rural areas are more popular than cities

Both share their lives, one shares urban life and the other shares rural life.

The possibility of an account sharing rural life going viral is definitely higher than that sharing urban life for three reasons:

First, although city life is convenient and offers many opportunities, the pressure of city life is too great.

Secondly, China's rural population and the population of third-, fourth- and fifth-tier cities still account for the majority, so people's homesickness is still quite serious. There are not only relatives, delicious food, customs, but also scenery, freedom, etc.

Third, for some people living in first- and second-tier cities, they still yearn for the pastoral life in the beautiful countryside.

This is also the reason why in recent years, content about returning to hometowns to shoot short videos on agriculture, rural areas and farmers, renovating old houses, and rural breeding has become popular.

07Old friends are more popular than elites

There are always only a few people who check the content of accounts about airplanes, cruise ships, luxury homes, and luxury cars every day. Most people prefer to pay attention to what the Li family cooked today, what the Zhang family couple posted and what they quarreled about, what guests came to the Song family, and what new car the Hu family bought.

Although high-end content can easily broaden users' horizons, it is not down-to-earth after all.

Let’s take stock. Apart from Li Jiaqi, Wei Ya and Luo Yonghao, what are the types of the most popular anchors on Douyin, Kuaishou and Taobao platforms and what is the style of their content?

Xu Huasheng, Simba, Gazi, Yan Zhen and his wife, Wu Zhaoguo, Super Dan, Chen Sanfei, Sister Mi and so on.

First, the content shot by elites is relatively high-end and niche, and users’ aesthetic preferences, acceptance levels, and consumption habits are all different.

Secondly, most ordinary users still want to see down-to-earth content. After all, they are here for entertainment, not for comparison or stimulation.

Thirdly, Simba, Xu Huasheng and others understand their followers better than elite bloggers. This is why Li Guoqing, Pan Changjiang, Wang Yaoqing and others do not promote high-end products, but instead sell ordinary daily necessities.

08 Ancient times were more popular than modern times

It is not uncommon to wear modern and nice clothes on Douyin, but it is proud to wear Tang suits and Hanfu walking on the street.

It is not uncommon to be able to sing and dance. It is also amazing to be able to sing opera, perform magic tricks, sing a little song, write beautifully, and identify antiques.

The nostalgic style is very popular on short video platforms, and old movies, old cartoons, old songs, traditional snacks, crafts, etc. have come alive.

So many blacksmiths, carpenters, tailors, and jewelry makers support an entire team.

09Multiple people are more popular than one person

Shooting a video alone is not only a challenge for the content, but also a challenge for the blogger.

We may have seen many bloggers traveling alone, dancing alone, cooking alone, and sharing useful information alone.

But if a couple, lovers, brothers, sisters, father and daughter, mother and son, grandfather and grandson, human pet and other combinations appear in his lens, the probability of it becoming popular will be higher. Then why is it easier for combinations to become popular than single people?

One reason is to reduce users' fatigue in viewing objects. One more object means more content topics.

Secondly, everyone has many standards for what they like, and one more person means one more attraction point.

So if you are having a hard time shooting content now, you might as well add a secondary protagonist to the video.

Almost every account you can think of has a partner, whether it's a pet, an employee, or a partner.

10Entertainment is more popular than knowledge

Short video shooting can do a lot of things, but the original intention of most users to watch short videos is for entertainment rather than to deliberately acquire knowledge.

Even if you want to create an educational account, you need to add interest to the content, scenes, and expressions.

People are lazy. Learning knowledge requires thinking and is painful.

But entertainment is for relaxing and passing time, so dancing, singing, plots, jokes, movies and TV are all easy to become popular.

The above are some basic rules for making short videos popular.

Based on this premise, let’s think about which types of subject matter and shooting methods are likely to be popular, whether it is curiosity, conflict, eye-opening, etc. I will share this with you when I have the chance.

Author: The village chief lives in Shili Village

Source: Shili Village (ID: shilipxl)